A data profile of the people who buy, follow and care about Puzzle video games in Spain — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 3,869,147 people in Spain.
The average Puzzle video games fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Games, Candy Crush Saga, Loterías y Apuestas del Estado, with strongest over-indexing on Games (1.92× the country average).
Demographically, the Puzzle video games audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Puzzle video games fan in Spain is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Games.
The key figures that characterise the Puzzle video games profile in Spain.
55.6% are female, 44.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.2 |
| Estimated audience size | 3,869,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Puzzle video games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~60K | 1.22× | |
| 02 | Principality of Asturias | ~100K | 1.11× | |
| 03 | Region of Murcia | ~100K | 1.05× | |
| 04 | Aragon | ~100K | 1.05× | |
| 05 | Castilla-La Mancha | ~200K | 1.01× | |
| 06 | Balearic Islands | ~100K | 1.01× | |
| 07 | Castile and León | ~200K | 0.99× | |
| 08 | Canary Islands | ~200K | 0.97× | |
| 09 | Galicia | ~200K | 0.96× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Comunidad Valenciana | ~400K | 0.93× | |
| 12 | Andalusia | ~700K | 0.91× | |
| 13 | Catalonia | ~600K | 0.90× | |
| 14 | Community of Madrid | ~600K | 0.90× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood block | Home & Garden | 10.98× | ||
| 02 | Candy Crush Soda Saga | Games | 10.25× | ||
| 03 | Tile-matching video game | Games | 6.45× | ||
| 04 | Brain teaser | Business & Career | 6.41× | ||
| 05 | Candy Crush Saga | Games | 6.17× | ||
| 06 | Mahjong | Games | 5.05× | ||
| 07 | John Travolta | Movies & TV | 3.10× | ||
| 08 | Real-time strategy | Games | 3.02× | ||
| 09 | Robert De Niro | Movies & TV | 3.01× | ||
| 10 | Demi Moore | Movies & TV | 3.00× | ||
| 11 | ANIMEFLV | Internet & Social Media | 2.60× | ||
| 12 | Ana de Armas | Movies & TV | 2.58× | ||
| 13 | Google Calendar | Internet & Social Media | 2.28× | ||
| 14 | Games | Games | 1.92× | ||
| 15 | Loterías y Apuestas del Estado | Games | 1.90× | ||
| 16 | OneDrive | Technology & Electronics | 1.79× | ||
| 17 | Gmail | Internet & Social Media | 1.73× | ||
| 18 | Google Drive | Technology & Electronics | 1.66× | ||
| 19 | Semana | News | 1.53× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.70× | |
| Extroversion | THRILL | 0.72× |
Puzzle video games has an estimated audience of 3,869,147 people in Spain, concentrated in Andalusia and Catalonia.
55.6% of Puzzle video games fans are female, 44.4% are male, with an average age of 44.2 years.
Puzzle video games fans show strongest brand affinity for Games (1.92×), Candy Crush Saga (6.17×), and Loterías y Apuestas del Estado (1.9×) over the country average.
Puzzle video games fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Candy Crush Saga (6.17×), Loterías y Apuestas del Estado (1.9×), ANIMEFLV (2.6×), and Wood block (10.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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