A data profile of the people who buy, follow and care about Puzzle video games in India — modelled from more than twelve digital signal sources. Puzzle video games has an estimated audience of 7,870,125 people in India.
The average Puzzle video games fan in India is 32.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Casino games, Candy Crush Saga, Real-time strategy, with strongest over-indexing on Casino games (1.76× the country average).
Demographically, the Puzzle video games audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Puzzle video games fan in India is more male, around 32.5 years old, with strong Social Media Usage tendencies and a notable affinity for Casino games.
The key figures that characterise the Puzzle video games profile in India.
24.1% are female, 75.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 32.5 |
| Estimated audience size | 7,870,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Puzzle video games audience comes from India.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Puzzle video games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~4K | 1.27× | |
| 02 | Arunachal Pradesh | ~5K | 1.12× | |
| 03 | Mizoram | ~6K | 1.10× | |
| 04 | Nagaland | ~6K | 1.09× | |
| 05 | Meghalaya | ~9K | 1.04× | |
| 06 | Manipur | ~10K | 1.03× | |
| 07 | Tripura | ~10K | 0.99× | |
| 08 | Goa | ~8K | 0.98× | |
| 09 | Madhya Pradesh | ~100K | 0.96× | |
| 10 | Chhattisgarh | ~50K | 0.94× | |
| 11 | Himachal Pradesh | ~30K | 0.94× | |
| 12 | Haryana | ~90K | 0.92× | |
| 13 | Andhra Pradesh | ~90K | 0.92× | |
| 14 | Uttarakhand | ~40K | 0.92× | |
| 15 | Uttar Pradesh | ~300K | 0.90× | |
| 16 | Kerala | ~100K | 0.90× | |
| 17 | Jharkhand | ~60K | 0.90× | |
| 18 | Jammu and Kashmir | ~30K | 0.90× | |
| 19 | Tamil Nadu | ~200K | 0.89× | |
| 20 | Assam | ~70K | 0.88× | |
| 21 | Bihar | ~100K | 0.87× | |
| 22 | Punjab (region) | ~90K | 0.85× | |
| 23 | Odisha | ~70K | 0.85× | |
| 24 | Gujarat | ~200K | 0.83× | |
| 25 | Rajasthan | ~100K | 0.81× | |
| 26 | Telangana | ~90K | 0.79× | |
| 27 | Maharashtra | ~300K | 0.77× | |
| 28 | Karnataka | ~100K | 0.76× | |
| 29 | West Bengal | ~200K | 0.72× |
The strongest cross-interests of the Puzzle video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tile-matching video game | Games | 5.18× | ||
| 02 | Candy Crush Saga | Games | 4.15× | ||
| 03 | Candy Crush Soda Saga | Games | 4.11× | ||
| 04 | 4 Pics 1 Word | Games | 3.73× | ||
| 05 | Fruit Ninja | Games | 3.33× | ||
| 06 | Real-time strategy | Games | 2.79× | ||
| 07 | Sudoku | Games | 2.42× | ||
| 08 | Bluegrass music | Music & Radio | 2.31× | ||
| 09 | Browser games | Games | 2.01× | ||
| 10 | Detective fiction | Literature | 1.92× | ||
| 11 | Tabletop game | Games | 1.85× | ||
| 12 | Simulation games | Games | 1.83× | ||
| 13 | Word games | Games | 1.81× | ||
| 14 | Casino games | Games | 1.76× | ||
| 15 | Spiritual (music) | Music & Radio | 1.75× | ||
| 16 | Massively multiplayer online games | Games | 1.67× | ||
| 17 | Massively multiplayer online role-playing games | Games | 1.67× | ||
| 18 | Strategy games | Games | 1.67× | ||
| 19 | Action games | Games | 1.53× | ||
| 20 | Mahjong | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Design Affinity | PREMIUM | 0.53× | |
| Sustainability | BALANCE | 0.57× |
Puzzle video games has an estimated audience of 7,870,125 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.1% of Puzzle video games fans are female, 75.9% are male, with an average age of 32.5 years.
Puzzle video games fans show strongest brand affinity for Casino games (1.76×), Candy Crush Saga (4.15×), and Real-time strategy (2.79×) over the country average.
Puzzle video games fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Puzzle video games itself, the audience over-indexes on Candy Crush Saga (4.15×), Real-time strategy (2.79×), Action games (1.53×), and Massively multiplayer online games (1.67×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Puzzle video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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