A data profile of the people who buy, follow and care about Racing games in India — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 5,783,419 people in India.
The average Racing games fan in India is 31.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Casino games, Massively multiplayer online games, Massively multiplayer online role-playing games, with strongest over-indexing on Casino games (3.22× the country average).
Demographically, the Racing games audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Racing games fan in India is more male, around 31.7 years old, with strong Need for Security tendencies and a notable affinity for Casino games.
The key figures that characterise the Racing games profile in India.
18.2% are female, 81.8% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 31.7 |
| Estimated audience size | 5,783,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Racing games audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
Where the Racing games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~200K | 1.73× | |
| 02 | Uttar Pradesh | ~500K | 1.64× | |
| 03 | Haryana | ~100K | 1.46× | |
| 04 | Madhya Pradesh | ~100K | 1.36× | |
| 05 | Rajasthan | ~200K | 1.29× | |
| 06 | Kerala | ~100K | 1.24× | |
| 07 | Punjab (region) | ~90K | 1.24× | |
| 08 | Maharashtra | ~300K | 1.21× | |
| 09 | Jharkhand | ~60K | 1.21× | |
| 10 | Gujarat | ~200K | 1.12× | |
| 11 | West Bengal | ~200K | 1.11× | |
| 12 | Uttarakhand | ~30K | 1.00× | |
| 13 | Assam | ~60K | 0.99× | |
| 14 | Himachal Pradesh | ~20K | 0.95× | |
| 15 | Tamil Nadu | ~100K | 0.94× | |
| 16 | Telangana | ~80K | 0.94× | |
| 17 | Andhra Pradesh | ~70K | 0.94× | |
| 18 | Chhattisgarh | ~40K | 0.94× | |
| 19 | Sikkim | ~2K | 0.94× | |
| 20 | Karnataka | ~100K | 0.93× | |
| 21 | Odisha | ~60K | 0.93× | |
| 22 | Meghalaya | ~5K | 0.91× | |
| 23 | Mizoram | ~4K | 0.91× | |
| 24 | Nagaland | ~4K | 0.90× | |
| 25 | Arunachal Pradesh | ~3K | 0.90× | |
| 26 | Goa | ~5K | 0.89× | |
| 27 | Tripura | ~7K | 0.86× | |
| 28 | Manipur | ~6K | 0.86× | |
| 29 | Jammu and Kashmir | ~20K | 0.79× |
The strongest cross-interests of the Racing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Browser games | Games | 3.86× | ||
| 02 | Simulation games | Games | 3.65× | ||
| 03 | Tabletop game | Games | 3.54× | ||
| 04 | Casino games | Games | 3.22× | ||
| 05 | Massively multiplayer online games | Games | 3.18× | ||
| 06 | Massively multiplayer online role-playing games | Games | 3.15× | ||
| 07 | Strategy games | Games | 3.11× | ||
| 08 | Non-fiction books | Literature | 2.70× | ||
| 09 | Word games | Games | 2.68× | ||
| 10 | Role-playing games | Games | 2.65× | ||
| 11 | Action games | Games | 2.59× | ||
| 12 | Sports games | Games | 2.48× | ||
| 13 | Board games | Games | 2.39× | ||
| 14 | Poker | Games | 2.37× | ||
| 15 | TV talkshows | Movies & TV | 2.26× | ||
| 16 | Online poker | Games | 2.21× | ||
| 17 | Puzzle video games | Games | 2.11× | ||
| 18 | Card games | Games | 1.90× | ||
| 19 | Gambling | Games | 1.68× | ||
| 20 | Mobile game | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.03× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Luxury Orientation | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| Tradition | CONSERVATISM | 0.74× |
Racing games has an estimated audience of 5,783,419 people in India, concentrated in Uttar Pradesh and Maharashtra.
18.2% of Racing games fans are female, 81.8% are male, with an average age of 31.7 years.
Racing games fans show strongest brand affinity for Casino games (3.22×), Massively multiplayer online games (3.18×), and Massively multiplayer online role-playing games (3.15×) over the country average.
Racing games fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Racing games itself, the audience over-indexes on Massively multiplayer online games (3.18×), Massively multiplayer online role-playing games (3.15×), Simulation games (3.65×), and Strategy games (3.11×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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