Racing games Audience in Germany
Racing games has an estimated audience of 2,755,361 people in Germany. 20.6% are female, 79.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile game, Auto mechanic, AutoScout24, TikTok, Twitch.
The average Racing games fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile game, Auto mechanic, AutoScout24, with strongest over-indexing on Mobile game (2.92× the country average). Demographically, the Racing games audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Racing games fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 35.8 |
| Estimated audience size | 2,755,361 |
Audience persona
The typical Racing games fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 796,612 | 1.32× |
| Bayern | 475,512 | 1.07× |
| Baden-Württemberg | 453,434 | 1.21× |
| Hessen | 288,184 | 1.37× |
| Niedersachsen | 228,283 | 0.85× |
| Berlin | 133,571 | 1.08× |
| Sachsen | 130,779 | 0.97× |
| Rheinland-Pfalz | 126,088 | 0.91× |
| Schleswig-Holstein | 87,256 | 0.88× |
| Brandenburg | 79,154 | 0.93× |
| Thüringen | 64,051 | 0.91× |
| Hamburg | 52,870 | 0.85× |
| Sachsen-Anhalt | 48,499 | 0.68× |
| Saarland | 37,795 | 1.12× |
| Mecklenburg-Vorpommern | 34,310 | 0.65× |
| Bremen | 28,043 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 2.92× | Games |
| Auto mechanic | 3.47× | Cars & Mobility |
| AutoScout24 | 2.26× | Cars & Mobility |
| TikTok | 1.63× | Internet & Social Media |
| Twitch | 2.68× | Games |
| Tire | 2.65× | Cars & Mobility |
| Driving | 2.85× | Cars & Mobility |
| Solar energy | 2.53× | Home & Garden |
| Natural World | 1.89× | Fashion & Accessoires |
| Motor vehicle | 1.82× | Cars & Mobility |
| Electric car | 2.32× | Cars & Mobility |
| Used car | 2.25× | Cars & Mobility |
| Godzilla | 2.7× | Movies & TV |
| RVs | 2.08× | Cars & Mobility |
| Drag racing | 3.83× | Cars & Mobility |
| Strategy games | 3.42× | Games |
| UEFA Champions League | 1.55× | Sports |
| Michael Schumacher | 2.75× | Sports |
| Massively multiplayer online games | 3.1× | Games |
| Auto maintenance | 2.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.16 |
| Need for Security | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.12 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
See Racing games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Racing games have in Germany?
Racing games has an estimated audience of 2,755,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Racing games fans?
20.6% of Racing games fans are female, 79.4% are male, with an average age of 35.8 years.
Which brands do Racing games fans like most?
Racing games fans show strongest brand affinity for Mobile game (2.92×), Auto mechanic (3.47×), and AutoScout24 (2.26×) over the country average.
Where do Racing games fans live in Germany?
Racing games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 796,612), Bayern (reach 475,512), and Baden-Württemberg (reach 453,434). These three regions account for the largest share of the active audience.
What other brands do Racing games fans also like?
Beyond Racing games itself, the audience over-indexes on Auto mechanic (3.47×), AutoScout24 (2.26×), TikTok (1.63×), and Twitch (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.