A data profile of the people who buy, follow and care about Racing games in Italy — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 4,114,906 people in Italy.
The average Racing games fan in Italy is 39.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Beauty, AutoScout24, Automobiles, with strongest over-indexing on Beauty (1.59× the country average).
Demographically, the Racing games audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Racing games fan in Italy is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Beauty.
The key figures that characterise the Racing games profile in Italy.
26.2% are female, 73.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.4 |
| Estimated audience size | 4,114,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Racing games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
Where the Racing games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~20K | 1.21× | |
| 02 | Abruzzo | ~100K | 1.18× | |
| 03 | Basilicata | ~40K | 1.09× | |
| 04 | Trentino-Alto Adige/Südtirol | ~80K | 1.01× | |
| 05 | Umbria | ~70K | 1.00× | |
| 06 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 07 | Campania | ~400K | 0.97× | |
| 08 | Puglia | ~300K | 0.96× | |
| 09 | Calabria | ~100K | 0.96× | |
| 10 | Marche | ~100K | 0.96× | |
| 11 | Sardinia | ~100K | 0.95× | |
| 12 | Liguria | ~100K | 0.95× | |
| 13 | Piedmont | ~300K | 0.94× | |
| 14 | Lombardy | ~700K | 0.93× | |
| 15 | Lazio | ~500K | 0.93× | |
| 16 | Sicilia | ~300K | 0.93× | |
| 17 | Veneto | ~300K | 0.92× | |
| 18 | Emilia-Romagna | ~300K | 0.90× | |
| 19 | Tuscany | ~200K | 0.90× |
The strongest cross-interests of the Racing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle simulation game | Games | 6.99× | ||
| 02 | Enduro motorcycle | Sports | 3.62× | ||
| 03 | Antique car | Cars & Mobility | 3.33× | ||
| 04 | Sidi | Sports | 2.68× | ||
| 05 | AutoScout24 | Cars & Mobility | 2.51× | ||
| 06 | Automotive design | Business & Career | 2.28× | ||
| 07 | Tire | Cars & Mobility | 2.26× | ||
| 08 | Used car | Cars & Mobility | 2.25× | ||
| 09 | Mobile game | Games | 2.22× | ||
| 10 | Solar energy | Home & Garden | 2.19× | ||
| 11 | Electric car | Cars & Mobility | 2.03× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.99× | ||
| 13 | MotoGP | Sports | 1.67× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.66× | ||
| 15 | Beauty | Beauty & Wellness | 1.59× | ||
| 16 | Transport | Cars & Mobility | 1.59× | ||
| 17 | SUVs | Cars & Mobility | 1.55× | ||
| 18 | Machine | Business & Career | 1.54× | ||
| 19 | Automobiles | Cars & Mobility | 1.51× | ||
| 20 | Formula One | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Patriotism | CONSERVATISM | 1.49× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.81× | |
| Travelling | THRILL | 0.83× |
Racing games has an estimated audience of 4,114,906 people in Italy, concentrated in Lombardy and Lazio.
26.2% of Racing games fans are female, 73.8% are male, with an average age of 39.4 years.
Racing games fans show strongest brand affinity for Beauty (1.59×), AutoScout24 (2.51×), and Automobiles (1.51×) over the country average.
Racing games fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Racing games itself, the audience over-indexes on AutoScout24 (2.51×), Automobiles (1.51×), Mobile game (2.22×), and Tire (2.26×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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