A data profile of the people who buy, follow and care about Racing games in Spain — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 2,269,425 people in Spain.
The average Racing games fan in Spain is 42.3 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Automobiles, Engine, Coches.net, with strongest over-indexing on Automobiles (2.17× the country average).
Demographically, the Racing games audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Racing games fan in Spain is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Racing games profile in Spain.
33.0% are female, 67.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 42.3 |
| Estimated audience size | 2,269,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Racing games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
Where the Racing games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.20× | |
| 02 | La Rioja | ~20K | 1.16× | |
| 03 | Region of Murcia | ~80K | 1.04× | |
| 04 | Navarre | ~30K | 1.04× | |
| 05 | Cantabria | ~30K | 1.02× | |
| 06 | Basque Autonomous Country | ~90K | 1.01× | |
| 07 | Community of Madrid | ~400K | 1.00× | |
| 08 | Extremadura | ~50K | 0.99× | |
| 09 | Comunidad Valenciana | ~300K | 0.98× | |
| 10 | Principality of Asturias | ~50K | 0.98× | |
| 11 | Balearic Islands | ~60K | 0.97× | |
| 12 | Aragon | ~60K | 0.97× | |
| 13 | Galicia | ~100K | 0.94× | |
| 14 | Castilla-La Mancha | ~90K | 0.94× | |
| 15 | Castile and León | ~90K | 0.93× | |
| 16 | Canary Islands | ~100K | 0.92× | |
| 17 | Andalusia | ~400K | 0.83× |
The strongest cross-interests of the Racing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle simulation game | Games | 10.55× | ||
| 02 | Racing de Santander | Sports | 4.57× | ||
| 03 | Auto mechanic | Cars & Mobility | 4.11× | ||
| 04 | Automotive design | Business & Career | 3.37× | ||
| 05 | Fernando Alonso | Sports | 3.20× | ||
| 06 | Electric motor | Cars & Mobility | 2.97× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.83× | ||
| 08 | Engine | Cars & Mobility | 2.81× | ||
| 09 | Motorcycle sport | Sports | 2.64× | ||
| 10 | Coches.net | Cars & Mobility | 2.38× | ||
| 11 | Mobile game | Games | 2.38× | ||
| 12 | Automobiles | Cars & Mobility | 2.17× | ||
| 13 | Machine | Business & Career | 2.14× | ||
| 14 | MotoGP | Sports | 2.09× | ||
| 15 | Motor vehicle | Cars & Mobility | 2.05× | ||
| 16 | Diario AS | Sports | 1.93× | ||
| 17 | SUVs | Cars & Mobility | 1.84× | ||
| 18 | Video games | Games | 1.82× | ||
| 19 | El Mundo Deportivo (newspaper) | News | 1.76× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.73× | |
| Pet Ownership | JOY | 0.85× |
Racing games has an estimated audience of 2,269,425 people in Spain, concentrated in Catalonia and Community of Madrid.
33.0% of Racing games fans are female, 67.0% are male, with an average age of 42.3 years.
Racing games fans show strongest brand affinity for Automobiles (2.17×), Engine (2.81×), and Coches.net (2.38×) over the country average.
Racing games fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Racing games itself, the audience over-indexes on Engine (2.81×), Coches.net (2.38×), MotoGP (2.09×), and Vehicle simulation game (10.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.