A data profile of the people who buy, follow and care about Electric motor in Spain — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 3,552,219 people in Spain.
Electric motor has an estimated audience of 3,552,219 people in Spain. 29.1% are female, 70.9% are male, average age 47.1. Top brand affinities: Solar energy, Plug-in hybrid, Energy, Tesla Motors, Škoda Auto.
Top brand affinities include Solar energy, Plug-in hybrid, Energy, with strongest over-indexing on Solar energy (4.61× the country average).
Demographically, the Electric motor audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Electric motor fan in Spain is more male, around 47.1 years old, with strong Indulgence tendencies and a notable affinity for Solar energy.
The key figures that characterise the Electric motor profile in Spain.
29.1% are female, 70.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 47.1 |
| Estimated audience size | 3,552,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Electric motor audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
The strongest cross-interests of the Electric motor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy conservation | Home & Garden | 8.74× | ||
| 02 | Air pollution | Health | 5.49× | ||
| 03 | Sandra Bullock | Movies & TV | 5.37× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 5.29× | ||
| 05 | Tesla Motors | Cars & Mobility | 5.06× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 4.74× | ||
| 07 | Solar energy | Home & Garden | 4.61× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 4.45× | ||
| 09 | Electric bicycle | Cars & Mobility | 4.08× | ||
| 10 | Lexus | Cars & Mobility | 3.89× | ||
| 11 | Sustainable energy | Home & Garden | 3.62× | ||
| 12 | Used car | Cars & Mobility | 3.54× | ||
| 13 | Touring motorcycle | Cars & Mobility | 3.44× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 3.35× | ||
| 15 | Custom motorcycle | Cars & Mobility | 3.29× | ||
| 16 | Škoda Auto | Cars & Mobility | 3.26× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 3.10× | ||
| 18 | Energy | Home & Garden | 2.81× | ||
| 19 | Brico Dépôt | Shopping | 2.35× | ||
| 20 | IBEX 35 | Business & Career | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.79× | |
| Family Orientation | CONSERVATISM | 1.70× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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