A data profile of the people who buy, follow and care about Electric motor in United Kingdom — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 4,702,501 people in United Kingdom.
The average Electric motor fan in United Kingdom is 46.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Esso, Solar energy, Škoda Auto, with strongest over-indexing on Esso (3.27× the country average).
Demographically, the Electric motor audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Electric motor fan in United Kingdom is more male, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Electric motor profile in United Kingdom.
26.5% are female, 73.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 46.0 |
| Estimated audience size | 4,702,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Electric motor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
Where the Electric motor audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~500K | 1.23× | |
| 03 | Northern Ireland | ~200K | 1.06× | |
| 04 | England | ~3.5M | 1.04× | |
| 05 | South East | ~600K | 1.03× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | South West | ~400K | 0.97× | |
| 08 | East Midlands | ~300K | 0.93× | |
| 09 | East of England | ~400K | 0.91× | |
| 10 | Scotland | ~400K | 0.88× | |
| 11 | North West | ~400K | 0.74× |
The strongest cross-interests of the Electric motor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruise control | Cars & Mobility | 6.56× | ||
| 02 | Air pollution | Health | 3.94× | ||
| 03 | Škoda Auto | Cars & Mobility | 3.86× | ||
| 04 | Tesla Motors | Cars & Mobility | 3.63× | ||
| 05 | Solar energy | Home & Garden | 3.42× | ||
| 06 | Esso | Cars & Mobility | 3.27× | ||
| 07 | Motorhome | Cars & Mobility | 3.27× | ||
| 08 | Hatchback | Cars & Mobility | 3.27× | ||
| 09 | Sustainable energy | Home & Garden | 3.11× | ||
| 10 | Used car | Cars & Mobility | 2.80× | ||
| 11 | Mobile home | Cars & Mobility | 2.62× | ||
| 12 | Betfair | Games | 2.53× | ||
| 13 | SUVs | Cars & Mobility | 2.35× | ||
| 14 | British Gas | Home & Garden | 2.21× | ||
| 15 | Autotrader | Cars & Mobility | 2.13× | ||
| 16 | Wikipedia | Internet & Social Media | 2.08× | ||
| 17 | Screwfix | Home & Garden | 1.89× | ||
| 18 | Halfords | Cars & Mobility | 1.88× | ||
| 19 | Internet & Social Media | 1.83× | |||
| 20 | Toolstation | Home & Garden | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.74× | |
| Family Orientation | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.70× |
Electric motor has an estimated audience of 4,702,501 people in United Kingdom, concentrated in England and South East.
26.5% of Electric motor fans are female, 73.5% are male, with an average age of 46.0 years.
Electric motor fans show strongest brand affinity for Esso (3.27×), Solar energy (3.42×), and Škoda Auto (3.86×) over the country average.
Electric motor fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Electric motor itself, the audience over-indexes on Solar energy (3.42×), Škoda Auto (3.86×), Air pollution (3.94×), and Used car (2.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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