Rascasse Audience Intelligence

Electric motor Audience in United States

A data profile of the people who buy, follow and care about Electric motor in United States — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 17,015,258 people in United States.

#1among Engine type in United States#1374among Topic in United States#64in Cars & Mobility

The average Electric motor fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Solar energy, Used car, with strongest over-indexing on Discount Tire (3.11× the country average).

Demographically, the Electric motor audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric motor fan in United States is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric motor profile in United States.

Audience size
17M
in United States
Gender
26.4%♀
73.6% male
Age
44.1
average years
Country rank
#2009
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric motor fans

26.4% are female, 73.6% are male, average age 44.1.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Electric motor audience in United States
MetricValue
Female26.4%
Male73.6%
Average age44.1
Estimated audience size17,015,258
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Electric motor audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4923%
50+32%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Electric motor audience comes from United States.

Worldwide audience distribution share by country for Electric motor
CountryShare
United States19.6%
Germany6.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric motor audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric motor fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.37×
02Tennessee~400K1.27×
03South Dakota~50K1.27×
04Iowa~200K1.19×
05Idaho~100K1.18×
06Wisconsin~300K1.17×
07Arkansas~200K1.17×
08Montana~60K1.17×
09North Dakota~40K1.17×
10Kansas~200K1.16×
11Nebraska~100K1.14×
12Alaska~40K1.12×
13Washington~400K1.11×
14Indiana~300K1.11×
15Missouri~300K1.11×
16Minnesota~300K1.11×
17New Mexico~100K1.11×
18Louisiana~200K1.08×
19California~2M1.07×
20Georgia~600K1.07×
21Utah~200K1.07×
22West Virginia~80K1.06×
23South Carolina~300K1.05×
24Alabama~200K1.04×
25Kentucky~200K1.04×
26Maine~60K1.04×
27Oregon~200K1.02×
28Vermont~30K1.02×
29Ohio~500K1.00×
30Michigan~400K1.00×
31Mississippi~100K0.97×
32Texas~1.5M0.92×
33Illinois~500K0.92×
34Arizona~300K0.92×
35New Hampshire~60K0.91×
36Virginia~400K0.88×
37Colorado~200K0.88×
38North Carolina~400K0.87×
39Hawaii~60K0.86×
40Pennsylvania~500K0.85×
41Rhode Island~40K0.82×
42Washington, District of Columbia~40K0.81×
43Florida~900K0.80×
44Massachusetts~300K0.77×
45Connecticut~100K0.77×
46Nevada~100K0.77×
47Delaware~40K0.77×
48New Jersey~300K0.71×
49Maryland~200K0.71×
50New York~600K0.62×
Fig. 06

Affinity by region

Affinity by region — Electric motor, United States
0.62×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric motor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric motor audience
#·InterestCategoryAffinity×
01Radio-controlled carKids & Family4.71×
02Plug-in hybridCars & Mobility4.67×
03Electric motorcycles and scootersCars & Mobility4.58×
04MotorboatCars & Mobility4.43×
05Compact carCars & Mobility3.46×
06Lawn mowerHome & Garden3.42×
07Air pollutionHealth3.21×
08Electric vehicleCars & Mobility3.20×
09TramCars & Mobility3.13×
10Discount TireShopping3.11×
11Solar energyHome & Garden2.76×
12Used CarsCars & Mobility2.42×
13Ace HardwareHome & Garden2.25×
14Used carCars & Mobility2.24×
15NASDAQBusiness & Career2.21×
16AuctionShopping2.15×
17United Parcel ServiceBusiness & Career1.95×
18AutoZoneCars & Mobility1.84×
19MenardsHome & Garden1.82×
20SUVsCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric motor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric motor audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
PatriotismCONSERVATISM1.77×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric motor audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric motor have in United States?

Electric motor has an estimated audience of 17,015,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric motor fans?

26.4% of Electric motor fans are female, 73.6% are male, with an average age of 44.1 years.

03

Which brands do Electric motor fans like most?

Electric motor fans show strongest brand affinity for Discount Tire (3.11×), Solar energy (2.76×), and Used car (2.24×) over the country average.

04

Where do Electric motor fans live in United States?

Electric motor fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Electric motor fans also like?

Beyond Electric motor itself, the audience over-indexes on Solar energy (2.76×), Used car (2.24×), Motorboat (4.43×), and Lawn mower (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in United States

See Electric motor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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