Gasoline Audience in United States

Gasoline logo

Gasoline has an estimated audience of 9,467,319 people in United States. 28.4% are female, 71.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Automotive design, Traffic, O'Reilly Auto Parts, Private transport.

The average Gasoline fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Automotive design, Traffic, with strongest over-indexing on AutoZone (3.46× the country average). Demographically, the Gasoline audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Gasoline fans

Demographic split for Gasoline audience in United States
MetricValue
Female28.4%
Male71.6%
Average age42.0
Estimated audience size9,467,319

Audience persona

The typical Gasoline fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Gasoline in United States
RegionReachAffinity
California1,581,5681.52×
Texas887,4511.09×
Florida573,4210.89×
New York464,4950.88×
North Carolina311,8511.09×
Georgia311,3411.07×
Illinois300,9450.95×
Pennsylvania293,5850.92×
Ohio288,6180.99×
Virginia246,1751.07×
Michigan240,8880.97×
Washington238,3191.25×
New Jersey233,9490.97×
Arizona210,7661.09×
Indiana173,5281×
Tennessee163,3510.86×
Missouri160,1041.05×
Nevada154,8431.69×
Massachusetts154,4720.83×
Wisconsin153,2671.08×
Maryland151,1320.93×
Oregon148,8101.37×
South Carolina143,0791×
Colorado141,7280.95×
Minnesota124,5300.92×
Alabama118,6000.9×
Kentucky110,6620.93×
Utah100,1651.18×
Oklahoma98,5180.94×
Louisiana92,7400.76×
Kansas87,5621.17×
Connecticut79,7120.84×
Arkansas71,4100.92×
Iowa71,1770.91×
Mississippi61,0040.78×
Hawaii57,8411.42×
New Mexico55,0051.16×
Idaho47,4181×
West Virginia46,8071.06×
Nebraska42,2270.89×
New Hampshire29,7790.8×
Maine28,4240.84×
Montana27,6611.05×
Delaware26,4551.01×
Alaska21,4821.06×
South Dakota20,3500.93×
Washington, District of Columbia19,7110.69×
Rhode Island19,0130.63×
North Dakota15,8510.82×
Wyoming15,8171.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gasoline audience
BrandAffinityCategory
AutoZone3.46×Cars & Mobility
Automotive design5.68×Business & Career
Traffic5.91×Cars & Mobility
O'Reilly Auto Parts4.5×Cars & Mobility
Private transport7.37×Cars & Mobility
CarGurus3.79×Cars & Mobility
Controlled-access highway6.78×Travel & Leisure
Diesel fuel5.83×Cars & Mobility
Electric car4.4×Cars & Mobility
Used car2.71×Cars & Mobility
Land use4.18×Home & Garden
Internal combustion engine3.67×Cars & Mobility
Traffic congestion5.75×Cars & Mobility
Autotrader3.76×Cars & Mobility
Motor vehicle2×Cars & Mobility
Haul truck3.92×Cars & Mobility
Advance Auto Parts3.21×Cars & Mobility
Tire2.73×Cars & Mobility
Solar energy2.81×Home & Garden
Exxon4.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gasoline audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
Need for SecurityCONSERVATISM1.59
ExtroversionTHRILL1.52
Convenience OrientationPREMIUM1.29
IndividualismJOY1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Gasoline
CountryShare
United States17.5%
Italy5.3%
Brazil4.5%

See Gasoline audiences in other countries

More Engine type audiences in United States

Frequently asked questions

How many fans does Gasoline have in United States?

Gasoline has an estimated audience of 9,467,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Gasoline fans?

28.4% of Gasoline fans are female, 71.6% are male, with an average age of 42.0 years.

Which brands do Gasoline fans like most?

Gasoline fans show strongest brand affinity for AutoZone (3.46×), Automotive design (5.68×), and Traffic (5.91×) over the country average.

Where do Gasoline fans live in United States?

Gasoline fans in United States are most concentrated in California (reach 1,581,568), Texas (reach 887,451), and Florida (reach 573,421). These three regions account for the largest share of the active audience.

What other brands do Gasoline fans also like?

Beyond Gasoline itself, the audience over-indexes on Automotive design (5.68×), Traffic (5.91×), O'Reilly Auto Parts (4.5×), and Private transport (7.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gasoline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.