Rascasse Audience Intelligence

Gasoline Audience in United States

A data profile of the people who buy, follow and care about Gasoline in United States — modelled from more than twelve digital signal sources. Gasoline has an estimated audience of 9,467,319 people in United States.

#4among Engine type in United States#2387among Topic in United States#154in Cars & Mobility

The average Gasoline fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Automotive design, Traffic, with strongest over-indexing on AutoZone (3.46× the country average).

Demographically, the Gasoline audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gasoline fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gasoline profile in United States.

Audience size
9.5M
in United States
Gender
28.4%♀
71.6% male
Age
42.0
average years
Country rank
#3776
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gasoline fans

28.4% are female, 71.6% are male, average age 42.0.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Gasoline audience in United States
MetricValue
Female28.4%
Male71.6%
Average age42.0
Estimated audience size9,467,319
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Gasoline audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Gasoline audience comes from United States.

Worldwide audience distribution share by country for Gasoline
CountryShare
United States17.5%
Italy5.3%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gasoline audience in United States is strongest.

Fig. 05

Top regions by affinity

Gasoline fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.44×
02California~1.5M1.32×
03Hawaii~50K1.16×
04New Mexico~50K1.14×
05Wyoming~20K1.14×
06Oregon~100K1.13×
07Kentucky~100K1.12×
08West Virginia~50K1.12×
09Utah~90K1.11×
10Idaho~50K1.10×
11Wisconsin~200K1.09×
12Montana~30K1.09×
13Washington~200K1.08×
14South Dakota~20K1.08×
15Alaska~20K1.07×
16North Carolina~300K1.06×
17Kansas~80K1.05×
18Texas~800K1.04×
19Georgia~300K1.04×
20Arizona~200K1.04×
21Indiana~200K1.03×
22Missouri~200K1.03×
23Michigan~300K1.02×
24South Carolina~100K1.02×
25Alabama~100K1.01×
26Oklahoma~100K1.01×
27North Dakota~20K1.01×
28Arkansas~80K0.99×
29Maine~30K0.99×
30Nebraska~50K0.98×
31Virginia~200K0.97×
32Ohio~300K0.96×
33Pennsylvania~300K0.95×
34Illinois~300K0.95×
35Tennessee~200K0.93×
36Iowa~70K0.93×
37New Jersey~200K0.92×
38Colorado~100K0.92×
39Florida~600K0.91×
40Minnesota~100K0.91×
41Mississippi~70K0.91×
42Delaware~20K0.90×
43Maryland~100K0.88×
44New Hampshire~30K0.87×
45Connecticut~80K0.83×
46Massachusetts~200K0.81×
47Louisiana~100K0.81×
48Rhode Island~20K0.81×
49New York~400K0.80×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Gasoline, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gasoline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gasoline audience
#·InterestCategoryAffinity×
01Private transportCars & Mobility7.37×
02Controlled-access highwayTravel & Leisure6.78×
03TrafficCars & Mobility5.91×
04Diesel fuelCars & Mobility5.83×
05Traffic congestionCars & Mobility5.75×
06Automotive designBusiness & Career5.68×
07O'Reilly Auto PartsCars & Mobility4.50×
08Electric carCars & Mobility4.40×
09ExxonCars & Mobility4.28×
10Land useHome & Garden4.18×
11Haul truckCars & Mobility3.92×
12CarGurusCars & Mobility3.79×
13AutotraderCars & Mobility3.76×
14Internal combustion engineCars & Mobility3.67×
15AutoZoneCars & Mobility3.46×
16Advance Auto PartsCars & Mobility3.21×
17Solar energyHome & Garden2.81×
18TireCars & Mobility2.73×
19Used carCars & Mobility2.71×
20Motor vehicleCars & Mobility2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gasoline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gasoline audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
Need for SecurityCONSERVATISM1.43×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gasoline audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
IndulgenceJOY0.59×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gasoline have in United States?

Gasoline has an estimated audience of 9,467,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gasoline fans?

28.4% of Gasoline fans are female, 71.6% are male, with an average age of 42.0 years.

03

Which brands do Gasoline fans like most?

Gasoline fans show strongest brand affinity for AutoZone (3.46×), Automotive design (5.68×), and Traffic (5.91×) over the country average.

04

Where do Gasoline fans live in United States?

Gasoline fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gasoline fans also like?

Beyond Gasoline itself, the audience over-indexes on Automotive design (5.68×), Traffic (5.91×), O'Reilly Auto Parts (4.5×), and Private transport (7.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in United States

See Gasoline audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gasoline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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