Traffic congestion Audience in United States

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Traffic congestion has an estimated audience of 8,499,727 people in United States. 32.5% are female, 67.5% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, MK.

The average Traffic congestion fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Traffic congestion audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Traffic congestion fans

Demographic split for Traffic congestion audience in United States
MetricValue
Female32.5%
Male67.5%
Average age42.3
Estimated audience size8,499,727

Audience persona

The typical Traffic congestion fan in United States is more male, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Traffic congestion in United States
RegionReachAffinity
California1,379,4961.48×
New York776,6571.64×
Texas629,7720.86×
Florida624,9621.09×
Georgia262,0661×
Virginia252,2571.22×
New Jersey243,0191.12×
Illinois231,9010.82×
North Carolina217,9040.85×
Pennsylvania211,1890.74×
Massachusetts166,2730.99×
Washington164,6300.97×
Ohio162,7650.62×
Maryland155,0231.06×
Arizona150,0360.86×
Michigan148,5280.67×
Tennessee130,2100.76×
Indiana105,4550.68×
South Carolina90,1940.71×
Oregon90,1490.93×
Louisiana88,7830.81×
Colorado87,8660.66×
Missouri82,2710.6×
Minnesota79,1980.65×
Kentucky78,8110.74×
Alabama76,2860.64×
Connecticut71,5180.84×
Wisconsin59,0950.46×
West Virginia57,0701.44×
Nevada55,8040.68×
Utah54,7620.72×
Arkansas51,1780.73×
Oklahoma50,0500.53×
Kansas49,7850.74×
Iowa47,2630.67×
Mississippi46,0860.66×
Hawaii41,9531.15×
Alaska37,9672.09×
Idaho35,1340.82×
Montana33,0981.4×
New Mexico33,0820.78×
South Dakota32,6691.66×
Washington, District of Columbia32,6221.28×
North Dakota31,8081.82×
New Hampshire31,3490.94×
Wyoming30,7772.44×
Nebraska30,6970.72×
Rhode Island30,2711.12×
Maine30,2530.99×
Vermont29,7732×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traffic congestion audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
MK3.59×Music & Radio
N1 road (South Africa)3.5×Travel & Leisure
Eurail16.57×Cars & Mobility
Flash memory2.88×Technology & Electronics
Pillow1.51×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
Eden Lake4.15×Movies & TV
ABC 7 Chicago1.98×Movies & TV
Academy Award for Best Documentary Feature5.15×Movies & TV
WESH2.17×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Northrop Grumman2.71×Business & Career
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traffic congestion audience
TraitClusterScore
Quality AwarenessPREMIUM2.8
Need for SecurityCONSERVATISM1.68
Convenience OrientationPREMIUM1.24
PatriotismCONSERVATISM1.23
Family OrientationCONSERVATISM1.19
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Traffic congestion
CountryShare
United States23.0%
Italy5.3%
United Kingdom5.2%

See Traffic congestion audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Traffic congestion have in United States?

Traffic congestion has an estimated audience of 8,499,727 people in United States, concentrated in California and New York.

What is the gender split and age of Traffic congestion fans?

32.5% of Traffic congestion fans are female, 67.5% are male, with an average age of 42.3 years.

Which brands do Traffic congestion fans like most?

Traffic congestion fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Traffic congestion fans live in United States?

Traffic congestion fans in United States are most concentrated in California (reach 1,379,496), New York (reach 776,657), and Texas (reach 629,772). These three regions account for the largest share of the active audience.

What other brands do Traffic congestion fans also like?

Beyond Traffic congestion itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and MK (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traffic congestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.