Rascasse Audience Intelligence

Traffic Audience in United States

A data profile of the people who buy, follow and care about Traffic in United States — modelled from more than twelve digital signal sources. Traffic has an estimated audience of 15,952,165 people in United States.

#1480among Topic in United States#73in Cars & Mobility

The average Traffic fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solar energy, Air pollution, Electric vehicle, with strongest over-indexing on Solar energy (5.44× the country average).

Demographically, the Traffic audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traffic fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traffic profile in United States.

Audience size
16M
in United States
Gender
34.4%♀
65.6% male
Age
42.2
average years
Country rank
#2170
Topic in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traffic fans

34.4% are female, 65.6% are male, average age 42.2.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Traffic audience in United States
MetricValue
Female34.4%
Male65.6%
Average age42.2
Estimated audience size15,952,165
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Traffic audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Traffic audience comes from United States.

Worldwide audience distribution share by country for Traffic
CountryShare
United States23.9%
United Kingdom6.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traffic audience in United States is strongest.

Fig. 05

Top regions by affinity

Traffic fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K3.00×
02California~3M1.70×
03Maryland~500K1.69×
04Washington~500K1.57×
05Massachusetts~500K1.47×
06Louisiana~300K1.44×
07Kentucky~300K1.37×
08Virginia~500K1.23×
09New Mexico~100K1.22×
10Arizona~400K1.19×
11Delaware~50K1.17×
12Connecticut~200K1.15×
13Tennessee~300K1.08×
14Missouri~300K1.08×
15Oregon~200K1.08×
16Nevada~200K1.08×
17Pennsylvania~600K1.06×
18Alabama~200K1.06×
19Florida~1M1.05×
20Georgia~500K1.05×
21Texas~1.5M1.04×
22Utah~100K1.04×
23Rhode Island~50K1.02×
24Indiana~300K1.01×
25New Jersey~400K1.00×
26South Carolina~200K0.99×
27New York~900K0.98×
28Colorado~200K0.98×
29Washington, District of Columbia~50K0.98×
30New Hampshire~60K0.97×
31Michigan~400K0.93×
32Ohio~500K0.92×
33Illinois~500K0.88×
34Minnesota~200K0.88×
35West Virginia~60K0.86×
36Arkansas~100K0.83×
37North Carolina~400K0.82×
38Mississippi~100K0.82×
39Idaho~60K0.77×
40Oklahoma~100K0.72×
41Wisconsin~200K0.71×
42Maine~40K0.69×
43Vermont~20K0.68×
44Kansas~80K0.64×
45South Dakota~20K0.63×
46Alaska~20K0.62×
47Nebraska~50K0.59×
48Iowa~80K0.58×
49North Dakota~20K0.57×
50Montana~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Traffic, United States
0.56×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traffic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traffic audience
#·InterestCategoryAffinity×
01Driving testCars & Mobility10.81×
02Air pollutionHealth7.27×
03GasolineCars & Mobility5.91×
04Electric vehicleCars & Mobility5.52×
05Solar energyHome & Garden5.44×
06Alfa RomeoCars & Mobility3.92×
07Discount TireShopping3.55×
08NASDAQBusiness & Career3.15×
09Racing gamesGames2.96×
10Used carCars & Mobility2.94×
11Real propertyHome & Garden2.43×
12Credit (finance)Business & Career2.33×
13AuctionShopping2.20×
14United Parcel ServiceBusiness & Career2.04×
15Financial servicesBusiness & Career1.99×
16RadioTechnology & Electronics1.85×
17AutoZoneCars & Mobility1.84×
18Planet FitnessSports1.74×
19GamblingGames1.73×
20SUVsCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traffic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traffic audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.28×
PatriotismCONSERVATISM1.88×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traffic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traffic have in United States?

Traffic has an estimated audience of 15,952,165 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traffic fans?

34.4% of Traffic fans are female, 65.6% are male, with an average age of 42.2 years.

03

Which brands do Traffic fans like most?

Traffic fans show strongest brand affinity for Solar energy (5.44×), Air pollution (7.27×), and Electric vehicle (5.52×) over the country average.

04

Where do Traffic fans live in United States?

Traffic fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Traffic fans also like?

Beyond Traffic itself, the audience over-indexes on Air pollution (7.27×), Electric vehicle (5.52×), Used car (2.94×), and Gasoline (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Traffic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →