Traffic Audience in United States

Traffic logo

Traffic has an estimated audience of 15,952,165 people in United States. 34.4% are female, 65.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: MK, Israel, N1 road (South Africa), Nebraska Cornhuskers football, Pillow.

The average Traffic fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Israel, N1 road (South Africa), with strongest over-indexing on MK (3.88× the country average). Demographically, the Traffic audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Traffic fans

Demographic split for Traffic audience in United States
MetricValue
Female34.4%
Male65.6%
Average age42.2
Estimated audience size15,952,165

Audience persona

The typical Traffic fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Traffic in United States
RegionReachAffinity
California3,261,3021.86×
Texas1,536,4691.12×
Florida1,213,7851.12×
New York900,7371.01×
Pennsylvania587,6311.09×
Washington577,0301.8×
Georgia555,3071.13×
Maryland495,1751.81×
Virginia495,0581.27×
Massachusetts491,9971.57×
Illinois463,3220.87×
Ohio448,5810.91×
New Jersey409,2131.01×
Arizona405,9631.25×
Michigan395,3470.95×
North Carolina388,8620.81×
Tennessee353,5481.1×
Indiana296,6881.02×
Missouri283,4131.1×
Kentucky263,9621.32×
Louisiana263,8121.28×
Colorado242,8000.97×
South Carolina239,9371×
Alabama227,0781.02×
Oregon211,5821.16×
Hawaii205,0002.99×
Minnesota203,5080.89×
Nevada198,3081.29×
Connecticut190,3511.19×
Utah188,6711.32×
Wisconsin161,5010.67×
Oklahoma123,4750.7×
Arkansas104,4190.79×
Mississippi98,9240.75×
New Mexico98,6091.23×
Kansas70,8960.56×
Idaho60,3450.75×
New Hampshire57,8900.92×
Iowa56,4510.43×
Rhode Island50,6001×
West Virginia50,2620.68×
Washington, District of Columbia49,2121.03×
Delaware48,1531.09×
Nebraska38,4840.48×
Maine33,0510.58×
Montana15,4280.35×
Vermont13,8450.49×
Alaska12,7290.37×
South Dakota11,9060.32×
North Dakota10,7650.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traffic audience
BrandAffinityCategory
MK3.88×Music & Radio
Israel1.93×Travel & Leisure
N1 road (South Africa)3.66×Travel & Leisure
Nebraska Cornhuskers football2.82×Sports
Pillow1.58×Home & Garden
Jesse Plemons2.48×Movies & TV
Nationality1.52×Politics & Society
Flash memory2.81×Technology & Electronics
Wikia2.23×Internet & Social Media
3D printing1.56×Technology & Electronics
Urban horticulture1.86×Home & Garden
Eden Lake4.12×Movies & TV
Glossier2.64×Beauty & Wellness
Hog Hunting1.68×Sports
Home staging2.51×Home & Garden
Keith Stanfield3.09×Movies & TV
ABC 7 Chicago1.99×Movies & TV
Queens College, City University of New York3.34×Business & Career
Northrop Grumman2.84×Business & Career
WESH2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traffic audience
TraitClusterScore
Quality AwarenessPREMIUM2.3
Need for SecurityCONSERVATISM1.49
Convenience OrientationPREMIUM1.32
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.24
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Traffic
CountryShare
United States23.9%
United Kingdom6.5%
Brazil4.6%

See Traffic audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Traffic have in United States?

Traffic has an estimated audience of 15,952,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Traffic fans?

34.4% of Traffic fans are female, 65.6% are male, with an average age of 42.2 years.

Which brands do Traffic fans like most?

Traffic fans show strongest brand affinity for MK (3.88×), Israel (1.93×), and N1 road (South Africa) (3.66×) over the country average.

Where do Traffic fans live in United States?

Traffic fans in United States are most concentrated in California (reach 3,261,302), Texas (reach 1,536,469), and Florida (reach 1,213,785). These three regions account for the largest share of the active audience.

What other brands do Traffic fans also like?

Beyond Traffic itself, the audience over-indexes on Israel (1.93×), N1 road (South Africa) (3.66×), Nebraska Cornhuskers football (2.82×), and Pillow (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.