A data profile of the people who buy, follow and care about Traffic in United Kingdom — modelled from more than twelve digital signal sources. Traffic has an estimated audience of 4,361,911 people in United Kingdom.
The average Traffic fan in United Kingdom is 44.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Solar energy, Wikipedia, Esso, with strongest over-indexing on Solar energy (6.41× the country average).
Demographically, the Traffic audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Traffic fan in United Kingdom is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Traffic profile in United Kingdom.
37.7% are female, 62.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 44.8 |
| Estimated audience size | 4,361,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Traffic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 6.5% |
| Brazil | 4.6% |
Where the Traffic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 2.68× | |
| 02 | Wales | ~300K | 1.14× | |
| 03 | South West | ~400K | 1.03× | |
| 04 | England | ~3.5M | 1.01× | |
| 05 | East of England | ~400K | 0.89× | |
| 06 | South East | ~400K | 0.64× | |
| 07 | Scotland | ~300K | 0.64× | |
| 08 | West Midlands | ~100K | 0.60× | |
| 09 | North East | ~90K | 0.55× | |
| 10 | Yorkshire and the Humber | ~200K | 0.52× | |
| 11 | East Midlands | ~100K | 0.47× | |
| 12 | North West | ~200K | 0.40× |
The strongest cross-interests of the Traffic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand tourer | Cars & Mobility | 12.65× | ||
| 02 | Semi-trailer truck | Cars & Mobility | 8.09× | ||
| 03 | Air pollution | Health | 7.36× | ||
| 04 | Solar energy | Home & Garden | 6.41× | ||
| 05 | Esso | Cars & Mobility | 5.25× | ||
| 06 | Wikipedia | Internet & Social Media | 4.90× | ||
| 07 | Electric vehicle | Cars & Mobility | 4.14× | ||
| 08 | Risk management | Business & Career | 4.11× | ||
| 09 | Betfair | Games | 3.70× | ||
| 10 | Sketch comedy | Movies & TV | 3.52× | ||
| 11 | Motorhome | Cars & Mobility | 3.39× | ||
| 12 | Mobile home | Cars & Mobility | 3.28× | ||
| 13 | Škoda Auto | Cars & Mobility | 3.18× | ||
| 14 | Forestry | Home & Garden | 3.07× | ||
| 15 | Satire | Literature | 2.66× | ||
| 16 | William Hill (bookmaker) | Games | 2.65× | ||
| 17 | Refrigerator | Home & Garden | 2.65× | ||
| 18 | Internet & Social Media | 2.34× | |||
| 19 | Hobby | Home & Garden | 2.13× | ||
| 20 | Politics | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.75× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Sustainability | BALANCE | 0.65× | |
| Mindfulness | BALANCE | 0.66× |
Traffic has an estimated audience of 4,361,911 people in United Kingdom, concentrated in England and South East.
37.7% of Traffic fans are female, 62.3% are male, with an average age of 44.8 years.
Traffic fans show strongest brand affinity for Solar energy (6.41×), Wikipedia (4.9×), and Esso (5.25×) over the country average.
Traffic fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~400K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Traffic itself, the audience over-indexes on Wikipedia (4.9×), Esso (5.25×), Air pollution (7.36×), and Betfair (3.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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