A data profile of the people who buy, follow and care about Electric vehicle in United Kingdom — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 4,150,638 people in United Kingdom.
The average Electric vehicle fan in United Kingdom is 44.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Electric car, Solar energy, Automobiles, with strongest over-indexing on Electric car (4.9× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Electric vehicle fan in United Kingdom is more male, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Electric car.
The key figures that characterise the Electric vehicle profile in United Kingdom.
30.5% are female, 69.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 44.4 |
| Estimated audience size | 4,150,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Electric vehicle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
Where the Electric vehicle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.76× | |
| 02 | East Midlands | ~400K | 1.27× | |
| 03 | North West | ~500K | 1.21× | |
| 04 | South West | ~400K | 1.11× | |
| 05 | East of England | ~400K | 1.09× | |
| 06 | South East | ~500K | 0.95× | |
| 07 | Greater London | ~500K | 0.94× | |
| 08 | North East | ~100K | 0.87× | |
| 09 | Yorkshire and the Humber | ~300K | 0.79× | |
| 10 | West Midlands | ~100K | 0.77× | |
| 11 | Scotland | ~300K | 0.69× | |
| 12 | Northern Ireland | ~70K | 0.58× |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 4.90× | ||
| 02 | Diesel fuel | Cars & Mobility | 4.53× | ||
| 03 | Automotive design | Business & Career | 4.52× | ||
| 04 | Traffic | Cars & Mobility | 4.14× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 4.03× | ||
| 06 | Solar energy | Home & Garden | 3.97× | ||
| 07 | Air pollution | Health | 3.68× | ||
| 08 | Tire | Cars & Mobility | 3.03× | ||
| 09 | Hybrids | Cars & Mobility | 2.96× | ||
| 10 | Used car | Cars & Mobility | 2.63× | ||
| 11 | SUVs | Cars & Mobility | 2.37× | ||
| 12 | Screwfix | Home & Garden | 2.19× | ||
| 13 | Autotrader | Cars & Mobility | 2.16× | ||
| 14 | Toolstation | Home & Garden | 2.11× | ||
| 15 | Motor vehicle | Cars & Mobility | 2.00× | ||
| 16 | Automobiles | Cars & Mobility | 1.97× | ||
| 17 | Octopus Energy | Home & Garden | 1.93× | ||
| 18 | Transport | Cars & Mobility | 1.87× | ||
| 19 | Training | Sports | 1.83× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.54× | |
| Patriotism | CONSERVATISM | 1.47× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Electric vehicle has an estimated audience of 4,150,638 people in United Kingdom, concentrated in England and North West.
30.5% of Electric vehicle fans are female, 69.5% are male, with an average age of 44.4 years.
Electric vehicle fans show strongest brand affinity for Electric car (4.9×), Solar energy (3.97×), and Automobiles (1.97×) over the country average.
Electric vehicle fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Electric vehicle itself, the audience over-indexes on Solar energy (3.97×), Automobiles (1.97×), Business (1.59×), and Automotive design (4.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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