A data profile of the people who buy, follow and care about Tire in United Kingdom — modelled from more than twelve digital signal sources. Tire has an estimated audience of 6,009,102 people in United Kingdom.
The average Tire fan in United Kingdom is 43.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Solar energy, Esso, Air pollution, with strongest over-indexing on Solar energy (4× the country average).
Demographically, the Tire audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tire fan in United Kingdom is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in United Kingdom.
23.4% are female, 76.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 43.0 |
| Estimated audience size | 6,009,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Tire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
Where the Tire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.25× | |
| 02 | West Midlands | ~300K | 1.24× | |
| 03 | East of England | ~600K | 1.18× | |
| 04 | Northern Ireland | ~200K | 1.08× | |
| 05 | Scotland | ~600K | 1.05× | |
| 06 | North East | ~200K | 1.05× | |
| 07 | South East | ~800K | 0.98× | |
| 08 | Wales | ~300K | 0.95× | |
| 09 | South West | ~500K | 0.93× | |
| 10 | England | ~4.5M | 0.92× | |
| 11 | East Midlands | ~400K | 0.85× | |
| 12 | North West | ~400K | 0.56× |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 4.55× | ||
| 02 | Solar energy | Home & Garden | 4.00× | ||
| 03 | Esso | Cars & Mobility | 3.34× | ||
| 04 | Electric vehicle | Cars & Mobility | 3.03× | ||
| 05 | Motorhome | Cars & Mobility | 2.85× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.79× | ||
| 07 | Betfair | Games | 2.69× | ||
| 08 | Mobile home | Cars & Mobility | 2.34× | ||
| 09 | Wikipedia | Internet & Social Media | 2.31× | ||
| 10 | HVAC | Home & Garden | 2.31× | ||
| 11 | Used car | Cars & Mobility | 2.28× | ||
| 12 | Autotrader | Cars & Mobility | 2.25× | ||
| 13 | Refrigerator | Home & Garden | 2.00× | ||
| 14 | SUVs | Cars & Mobility | 1.96× | ||
| 15 | William Hill (bookmaker) | Games | 1.93× | ||
| 16 | Halfords | Cars & Mobility | 1.89× | ||
| 17 | Internet & Social Media | 1.75× | |||
| 18 | Screwfix | Home & Garden | 1.65× | ||
| 19 | Toolstation | Home & Garden | 1.58× | ||
| 20 | Gambling | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.73× | |
| Creativity | OPEN | 0.75× |
Tire has an estimated audience of 6,009,102 people in United Kingdom, concentrated in England and South East.
23.4% of Tire fans are female, 76.6% are male, with an average age of 43.0 years.
Tire fans show strongest brand affinity for Solar energy (4×), Esso (3.34×), and Air pollution (4.55×) over the country average.
Tire fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tire itself, the audience over-indexes on Esso (3.34×), Air pollution (4.55×), Betfair (2.69×), and Autotrader (2.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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