A data profile of the people who buy, follow and care about Plug-in hybrid in United Kingdom — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 3,523,937 people in United Kingdom.
The average Plug-in hybrid fan in United Kingdom is 46.7 years old, more male, and lives primarily in Greater London.
The audience is concentrated in Greater London, Scotland, South East.
Top brand affinities include Used Cars, Automobiles, Octopus Energy, with strongest over-indexing on Used Cars (4.04× the country average).
Demographically, the Plug-in hybrid audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plug-in hybrid fan in United Kingdom is more male, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.
The key figures that characterise the Plug-in hybrid profile in United Kingdom.
24.4% are female, 75.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 46.7 |
| Estimated audience size | 3,523,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Plug-in hybrid audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
Where the Plug-in hybrid audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.46× | |
| 02 | Wales | ~300K | 1.35× | |
| 03 | East Midlands | ~300K | 1.09× | |
| 04 | North West | ~400K | 1.04× | |
| 05 | Greater London | ~500K | 1.03× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | East of England | ~300K | 1.00× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | South East | ~400K | 0.89× | |
| 10 | North East | ~100K | 0.77× | |
| 11 | West Midlands | ~100K | 0.75× | |
| 12 | Yorkshire and the Humber | ~200K | 0.71× |
The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alternative fuel vehicle | Cars & Mobility | 7.33× | ||
| 02 | Alternative energy | Home & Garden | 6.41× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 5.63× | ||
| 04 | Hatchback | Cars & Mobility | 4.05× | ||
| 05 | Used Cars | Cars & Mobility | 4.04× | ||
| 06 | Solar power | Home & Garden | 3.98× | ||
| 07 | Family car | Cars & Mobility | 3.86× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.80× | ||
| 09 | Hybrids | Cars & Mobility | 3.68× | ||
| 10 | Sustainable energy | Home & Garden | 3.67× | ||
| 11 | Electric motor | Cars & Mobility | 3.33× | ||
| 12 | Efficient energy use | Technology & Electronics | 3.23× | ||
| 13 | Electric car | Cars & Mobility | 3.09× | ||
| 14 | Octopus Energy | Home & Garden | 2.51× | ||
| 15 | Autotrader | Cars & Mobility | 2.51× | ||
| 16 | Google Drive | Technology & Electronics | 2.44× | ||
| 17 | SUVs | Cars & Mobility | 2.44× | ||
| 18 | Toolstation | Home & Garden | 2.18× | ||
| 19 | Automobiles | Cars & Mobility | 2.11× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Sustainability | BALANCE | 1.60× | |
| Early Adopter Mentality | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Community Orientation | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.64× |
Plug-in hybrid has an estimated audience of 3,523,937 people in United Kingdom, concentrated in Greater London and Scotland.
24.4% of Plug-in hybrid fans are female, 75.6% are male, with an average age of 46.7 years.
Plug-in hybrid fans show strongest brand affinity for Used Cars (4.04×), Automobiles (2.11×), and Octopus Energy (2.51×) over the country average.
Plug-in hybrid fans in United Kingdom are most concentrated in Greater London (reach ~500K), Scotland (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Plug-in hybrid itself, the audience over-indexes on Automobiles (2.11×), Octopus Energy (2.51×), Business (1.59×), and Sustainable energy (3.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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