Google Drive Audience in United Kingdom
Google Drive has an estimated audience of 9,707,844 people in United Kingdom. 57.2% are female, 42.8% are male, average age 46.2. Top regions: England, Greater London, South East. Top brand affinities: Google Docs, Gmail, Office 365, Google Calendar, ThinkPad.
The average Google Drive fan in United Kingdom is 46.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Google Docs, Gmail, Office 365, with strongest over-indexing on Google Docs (33.75× the country average). Demographically, the Google Drive audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Hosting
Demographics of Google Drive fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 46.2 |
| Estimated audience size | 9,707,844 |
Audience persona
The typical Google Drive fan in United Kingdom is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Docs.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,280,884 | 0.86× |
| Greater London | 1,788,268 | 1.41× |
| South East | 1,619,402 | 1.24× |
| North West | 1,226,974 | 1.18× |
| East of England | 1,005,758 | 1.13× |
| Scotland | 830,264 | 0.95× |
| South West | 824,348 | 1.03× |
| East Midlands | 624,540 | 0.91× |
| Wales | 622,146 | 1.12× |
| Yorkshire and the Humber | 589,462 | 0.76× |
| Northern Ireland | 318,194 | 1.07× |
| North East | 280,610 | 0.74× |
| West Midlands | 242,262 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 33.75× | Internet & Social Media |
| Gmail | 19.68× | Internet & Social Media |
| Office 365 | 15.79× | Technology & Electronics |
| Google Calendar | 31.02× | Internet & Social Media |
| ThinkPad | 81.41× | Technology & Electronics |
| HP EliteBook | 86.11× | Technology & Electronics |
| Google Maps | 7.85× | Internet & Social Media |
| HP Pavilion (computer) | 60.59× | Technology & Electronics |
| Microsoft Teams | 15.79× | Technology & Electronics |
| Digital Trends | 14.91× | Technology & Electronics |
| HP ProBook | 82.44× | Technology & Electronics |
| Wireless speakers | 23.81× | Technology & Electronics |
| Creative Commons | 9.1× | Technology & Electronics |
| HP Envy | 72.88× | Technology & Electronics |
| High-definition video | 18.88× | Movies & TV |
| NetSuite | 42.56× | Technology & Electronics |
| Dell Inspiron | 57.56× | Technology & Electronics |
| OneDrive | 6.16× | Technology & Electronics |
| HDMI | 19.8× | Technology & Electronics |
| Graphics tablet | 22.21× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.31 |
| Early Adopter Mentality | POWER | 2.63 |
| Career Orientation | POWER | 1.81 |
| Luxury Orientation | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 8.5% |
| Brazil | 4.7% |
See Google Drive audiences in other countries
More Hosting audiences in United Kingdom
- OneDrive (6,463,123)
- Dropbox (service) (2,221,757)
- GoDaddy (1,167,528)
- Ionos (1,116,975)
- Amazon Web Services (882,131)
Frequently asked questions
How many fans does Google Drive have in United Kingdom?
Google Drive has an estimated audience of 9,707,844 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Google Drive fans?
57.2% of Google Drive fans are female, 42.8% are male, with an average age of 46.2 years.
Which brands do Google Drive fans like most?
Google Drive fans show strongest brand affinity for Google Docs (33.75×), Gmail (19.68×), and Office 365 (15.79×) over the country average.
Where do Google Drive fans live in United Kingdom?
Google Drive fans in United Kingdom are most concentrated in England (reach 7,280,884), Greater London (reach 1,788,268), and South East (reach 1,619,402). These three regions account for the largest share of the active audience.
What other brands do Google Drive fans also like?
Beyond Google Drive itself, the audience over-indexes on Gmail (19.68×), Office 365 (15.79×), Google Calendar (31.02×), and ThinkPad (81.41×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Google Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.