Rascasse Audience Intelligence

Land use Audience in United States

Name: Land use — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Land use in United States — modelled from more than twelve digital signal sources. Land use has an estimated audience of 16,987,095 people in United States.

#1378among Topic in United States #157in Home & Garden

The average Land use fan in United States is 42.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Solar energy, Air pollution, Real property, with strongest over-indexing on Solar energy (3.58× the country average).

Demographically, the Land use audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Land use fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land use profile in United States.

Audience size

17M

in United States

Gender

35.3%♀

64.7% male

Age

42.0

average years

Country rank

#2014

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Land use fans

35.3% are female, 64.7% are male, average age 42.0.

Fig. 02

Gender split

35.3%

Female

64.7%

Male

Demographic split for Land use audience in United States
Metric	Value
Female	35.3%
Male	64.7%
Average age	42.0
Estimated audience size	16,987,095

Fig. 03

Age distribution

Age distribution of the Land use audience in United States
Age bracket	Share	%
16-19		14%
20-29		17%
30-39		20%
40-49		24%
50+		25%

Fig. 04

Worldwide distribution

24.0%

of the worldwide Land use audience comes from United States.

Worldwide audience distribution share by country for Land use
Country	Share
United States	24.0%
Italy	5.5%
United Kingdom	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land use audience in United States is strongest.

Fig. 05

Top regions by affinity

Land use fans by region: top regions in United States
#	Region	Reach	×
01	Delaware	~60K	1.37×
02	South Dakota	~50K	1.33×
03	Alaska	~40K	1.23×
04	Virginia	~500K	1.22×
05	Texas	~2M	1.21×
06	Vermont	~30K	1.17×
07	Oregon	~200K	1.15×
08	Maryland	~300K	1.13×
09	North Carolina	~600K	1.12×
10	North Dakota	~40K	1.12×
11	Montana	~50K	1.10×
12	Kansas	~100K	1.08×
13	Washington, District of Columbia	~60K	1.08×
14	Louisiana	~200K	1.06×
15	New Mexico	~90K	1.05×
16	Georgia	~500K	1.03×
17	Rhode Island	~50K	1.02×
18	Hawaii	~70K	1.00×
19	West Virginia	~80K	0.99×
20	Maine	~60K	0.99×
21	Alabama	~200K	0.98×
22	New Hampshire	~70K	0.98×
23	South Carolina	~200K	0.96×
24	Minnesota	~200K	0.96×
25	Arkansas	~100K	0.96×
26	Idaho	~80K	0.96×
27	Nebraska	~80K	0.95×
28	Washington	~300K	0.94×
29	Colorado	~300K	0.94×
30	Oklahoma	~200K	0.94×
31	Florida	~1M	0.93×
32	Connecticut	~200K	0.93×
33	Mississippi	~100K	0.93×
34	Pennsylvania	~500K	0.92×
35	Iowa	~100K	0.92×
36	Kentucky	~200K	0.90×
37	Utah	~100K	0.90×
38	Massachusetts	~300K	0.88×
39	Wisconsin	~200K	0.87×
40	Nevada	~100K	0.87×
41	California	~1.5M	0.85×
42	Missouri	~200K	0.85×
43	Michigan	~400K	0.84×
44	Arizona	~300K	0.82×
45	Indiana	~300K	0.82×
46	New York	~800K	0.81×
47	Tennessee	~300K	0.81×
48	New Jersey	~300K	0.79×
49	Illinois	~400K	0.75×
50	Ohio	~400K	0.75×

Affinity by region — Land use, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land use audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land use audience
#	Interest	Category	×
01	Rim (wheel)	Cars & Mobility	5.59×
02	Air pollution	Health	4.77×
03	Gasoline	Cars & Mobility	4.18×
04	Electric vehicle	Cars & Mobility	3.71×
05	Solar energy	Home & Garden	3.58×
06	Real property	Home & Garden	2.82×
07	Discount Tire	Shopping	2.80×
08	NASDAQ	Business & Career	2.59×
09	Used car	Cars & Mobility	2.48×
10	Diane Keaton	Movies & TV	2.31×
11	Car dealership	Cars & Mobility	2.16×
12	Auction	Shopping	2.10×
13	Credit (finance)	Business & Career	2.05×
14	Menards	Home & Garden	1.95×
15	Financial services	Business & Career	1.86×
16	Dentistry	Business & Career	1.84×
17	United Parcel Service	Business & Career	1.76×
18	Radio	Technology & Electronics	1.70×
19	Gambling	Games	1.67×
20	Capital One	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land use audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Land use audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.28×
Need for Security	CONSERVATISM	1.62×
Patriotism	CONSERVATISM	1.56×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Land use audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.61×
Design Affinity	PREMIUM	0.61×
Mindfulness	BALANCE	0.66×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Land use have in United States?

Land use has an estimated audience of 16,987,095 people in United States, concentrated in Texas and California.

What is the gender split and age of Land use fans?

35.3% of Land use fans are female, 64.7% are male, with an average age of 42.0 years.

Which brands do Land use fans like most?

Land use fans show strongest brand affinity for Solar energy (3.58×), Air pollution (4.77×), and Real property (2.82×) over the country average.

Where do Land use fans live in United States?

Land use fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Land use fans also like?

Beyond Land use itself, the audience over-indexes on Air pollution (4.77×), Real property (2.82×), Used car (2.48×), and Discount Tire (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Land use audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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