Land use Audience in United States

Land use logo

Land use has an estimated audience of 16,987,095 people in United States. 35.3% are female, 64.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hibachi, Governor of Michigan, Google Home, Cherish (group).

The average Land use fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hibachi, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Land use audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Land use fans

Demographic split for Land use audience in United States
MetricValue
Female35.3%
Male64.7%
Average age42.0
Estimated audience size16,987,095

Audience persona

The typical Land use fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Land use in United States
RegionReachAffinity
California1,775,8600.95×
Texas1,251,9790.86×
Florida1,222,5291.06×
New York915,6160.96×
Virginia553,1061.34×
Georgia522,1051×
Pennsylvania374,6800.66×
Washington362,5021.06×
North Carolina360,7730.71×
Maryland352,6371.21×
Illinois346,1820.61×
Massachusetts299,1440.89×
Oregon299,0551.54×
New Jersey298,4840.69×
Colorado271,1181.01×
Ohio270,9540.52×
Michigan269,7320.61×
Arizona207,8250.6×
Wisconsin198,3060.78×
Louisiana192,7780.88×
Indiana178,0950.57×
Minnesota171,9670.71×
Tennessee164,3790.48×
South Carolina156,6740.61×
Connecticut144,1990.85×
Kentucky142,6050.67×
Missouri123,1990.45×
Utah108,0980.71×
Delaware107,9142.3×
Alabama103,5260.44×
Mississippi100,0700.72×
Arkansas96,3090.69×
Kansas95,3820.71×
Oklahoma86,9410.46×
West Virginia82,6121.04×
Alaska82,4402.27×
Hawaii78,9491.08×
Idaho76,2880.9×
Washington, District of Columbia74,3761.46×
Iowa72,4400.52×
Montana71,8661.52×
Nevada71,6000.44×
South Dakota70,9351.81×
North Dakota69,0671.98×
New Hampshire68,0691.02×
Wyoming66,8282.65×
Nebraska66,6550.78×
New Mexico66,3070.78×
Rhode Island65,7291.22×
Maine65,6891.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Land use audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hibachi17.15×Food & Beverages
Governor of Michigan13.24×Politics & Society
Google Home11.19×Technology & Electronics
Cherish (group)17.79×Music & Radio
headspace15×Health
Wok10.03×Food & Beverages
Fairy godmother10.3×Literature
Ira Glass23.09×Music & Radio
Goop6.6×Internet & Social Media
Grace Slick10.18×Music & Radio
Vocal harmony5.05×Music & Radio
Cryptic crossword15.88×Technology & Electronics
Kikar HaShabbat16.89×News
TV Fanatic10.13×Movies & TV
Hipster8.65×Politics & Society
Goma15.42×Travel & Leisure
El Paso County, Colorado10.94×Travel & Leisure
Grinch3.35×Movies & TV
The Gruffalo (film)14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Land use audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.14
IndividualismJOY1.07
Family OrientationCONSERVATISM1.06
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Land use
CountryShare
United States24.0%
Italy5.5%
United Kingdom5.0%

See Land use audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Land use have in United States?

Land use has an estimated audience of 16,987,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Land use fans?

35.3% of Land use fans are female, 64.7% are male, with an average age of 42.0 years.

Which brands do Land use fans like most?

Land use fans show strongest brand affinity for Keene, New Hampshire (675×), Hibachi (17.15×), and Governor of Michigan (13.24×) over the country average.

Where do Land use fans live in United States?

Land use fans in United States are most concentrated in California (reach 1,775,860), Texas (reach 1,251,979), and Florida (reach 1,222,529). These three regions account for the largest share of the active audience.

What other brands do Land use fans also like?

Beyond Land use itself, the audience over-indexes on Hibachi (17.15×), Governor of Michigan (13.24×), Google Home (11.19×), and Cherish (group) (17.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.