A data profile of the people who buy, follow and care about Land use in United Kingdom — modelled from more than twelve digital signal sources. Land use has an estimated audience of 3,552,760 people in United Kingdom.
The average Land use fan in United Kingdom is 42.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Esso, Wikipedia, Betfair, with strongest over-indexing on Esso (5.09× the country average).
Demographically, the Land use audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Land use fan in United Kingdom is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Land use profile in United Kingdom.
35.6% are female, 64.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 42.2 |
| Estimated audience size | 3,552,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Land use audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 5.5% |
| United Kingdom | 5.0% |
Where the Land use audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.13× | |
| 02 | West Midlands | ~200K | 1.06× | |
| 03 | North East | ~100K | 1.05× | |
| 04 | South East | ~500K | 1.02× | |
| 05 | South West | ~300K | 1.02× | |
| 06 | England | ~2.5M | 0.99× | |
| 07 | East Midlands | ~200K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | East of England | ~300K | 0.97× | |
| 10 | Yorkshire and the Humber | ~300K | 0.97× | |
| 11 | Wales | ~200K | 0.97× | |
| 12 | North West | ~400K | 0.93× |
The strongest cross-interests of the Land use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 6.87× | ||
| 02 | Esso | Cars & Mobility | 5.09× | ||
| 03 | Air pollution | Health | 4.73× | ||
| 04 | Wikipedia | Internet & Social Media | 4.48× | ||
| 05 | Solar energy | Home & Garden | 4.23× | ||
| 06 | Betfair | Games | 3.90× | ||
| 07 | Risk management | Business & Career | 3.77× | ||
| 08 | Sketch comedy | Movies & TV | 3.53× | ||
| 09 | Motorhome | Cars & Mobility | 3.40× | ||
| 10 | Mobile home | Cars & Mobility | 3.32× | ||
| 11 | Forestry | Home & Garden | 3.29× | ||
| 12 | William Hill (bookmaker) | Games | 2.85× | ||
| 13 | Refrigerator | Home & Garden | 2.82× | ||
| 14 | Satire | Literature | 2.80× | ||
| 15 | Internet & Social Media | 2.49× | |||
| 16 | Hobby | Home & Garden | 2.31× | ||
| 17 | David Attenborough | Movies & TV | 2.07× | ||
| 18 | Distilled beverage | Food & Beverages | 1.85× | ||
| 19 | Politics | Politics & Society | 1.57× | ||
| 20 | Aldi | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Pet Ownership | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.67× |
Land use has an estimated audience of 3,552,760 people in United Kingdom, concentrated in England and South East.
35.6% of Land use fans are female, 64.4% are male, with an average age of 42.2 years.
Land use fans show strongest brand affinity for Esso (5.09×), Wikipedia (4.48×), and Betfair (3.9×) over the country average.
Land use fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Land use itself, the audience over-indexes on Wikipedia (4.48×), Betfair (3.9×), Solar energy (4.23×), and William Hill (bookmaker) (2.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.