A data profile of the people who buy, follow and care about Land use in France — modelled from more than twelve digital signal sources. Land use has an estimated audience of 2,785,918 people in France.
The average Land use fan in France is 43.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Broadcasting of sports events, Kitchen garden, with strongest over-indexing on Love & Sex (136.36× the country average).
Demographically, the Land use audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Land use fan in France is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Land use profile in France.
29.6% are female, 70.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 43.1 |
| Estimated audience size | 2,785,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Land use audience comes from France.
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 5.5% |
| United Kingdom | 5.0% |
Where the Land use audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.07× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.06× | |
| 03 | Grand Est | ~200K | 1.03× | |
| 04 | Normandy | ~100K | 1.03× | |
| 05 | Pays de la Loire | ~200K | 1.00× | |
| 06 | Brittany | ~100K | 1.00× | |
| 07 | Occitanie | ~200K | 0.97× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 09 | Île-de-France | ~500K | 0.96× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.96× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Land use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 136.36× | ||
| 02 | Broadcasting of sports events | Movies & TV | 30.40× | ||
| 03 | Christmas Gift | Kids & Family | 29.09× | ||
| 04 | Christmas tree | Kids & Family | 23.53× | ||
| 05 | Jennifer Love Hewitt | Movies & TV | 20.00× | ||
| 06 | Naomi Watts | Movies & TV | 20.00× | ||
| 07 | Jumbo (supermarket) | Shopping | 20.00× | ||
| 08 | Kitchen garden | Home & Garden | 19.85× | ||
| 09 | Joey King | Movies & TV | 19.58× | ||
| 10 | Dentistry | Business & Career | 18.39× | ||
| 11 | Zoom lens | Technology & Electronics | 17.72× | ||
| 12 | Hugh Grant | Movies & TV | 16.44× | ||
| 13 | Antonio Banderas | Movies & TV | 13.94× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 11.68× | ||
| 15 | Robin Williams | Movies & TV | 7.49× | ||
| 16 | Improvisation | Music & Radio | 6.68× | ||
| 17 | Air pollution | Health | 6.41× | ||
| 18 | Norauto | Cars & Mobility | 3.21× | ||
| 19 | Real property | Home & Garden | 2.97× | ||
| 20 | Ouest France | News | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Mindfulness | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Career Orientation | POWER | 0.70× |
Land use has an estimated audience of 2,785,918 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
29.6% of Land use fans are female, 70.4% are male, with an average age of 43.1 years.
Land use fans show strongest brand affinity for Love & Sex (136.36×), Broadcasting of sports events (30.4×), and Kitchen garden (19.85×) over the country average.
Land use fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Land use itself, the audience over-indexes on Broadcasting of sports events (30.4×), Kitchen garden (19.85×), Christmas Gift (29.09×), and Dentistry (18.39×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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