Land use Audience in Germany
Land use has an estimated audience of 2,480,283 people in Germany. 19.6% are female, 80.4% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Pillow, Progressive rock, Urban Outfitters, Video izle.
The average Land use fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Pillow, Progressive rock, with strongest over-indexing on Goes (2.81× the country average). Demographically, the Land use audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Land use fans
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 41.4 |
| Estimated audience size | 2,480,283 |
Audience persona
The typical Land use fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 300,981 | 0.55× |
| Bayern | 259,799 | 0.65× |
| Baden-Württemberg | 192,868 | 0.57× |
| Niedersachsen | 133,561 | 0.55× |
| Sachsen | 115,309 | 0.95× |
| Hessen | 96,470 | 0.51× |
| Thüringen | 88,425 | 1.4× |
| Rheinland-Pfalz | 82,161 | 0.66× |
| Sachsen-Anhalt | 80,337 | 1.25× |
| Brandenburg | 79,595 | 1.03× |
| Mecklenburg-Vorpommern | 75,530 | 1.6× |
| Berlin | 69,866 | 0.63× |
| Saarland | 58,130 | 1.91× |
| Schleswig-Holstein | 56,748 | 0.64× |
| Bremen | 49,266 | 2.32× |
| Hamburg | 43,317 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.81× | Travel & Leisure |
| Pillow | 1.59× | Home & Garden |
| Progressive rock | 1.58× | Music & Radio |
| Urban Outfitters | 1.64× | Shopping |
| Video izle | 3.05× | |
| Metamorphoses | 2.93× | Literature |
| Huevos rancheros | 10.2× | Food & Beverages |
| Palestine Polytechnic University | 9.35× | Business & Career |
| MK | 2.32× | Music & Radio |
| Israeli cuisine | 3.96× | Food & Beverages |
| Icon (magazine) | 1.62× | Arts & Culture |
| Eden Lake | 2.85× | Movies & TV |
| James Faulkner (cricketer) | 10.54× | Sports |
| Acoustic music | 2.12× | Music & Radio |
| Hipster | 3.68× | Politics & Society |
| Sanremo | 4.72× | Travel & Leisure |
| Leverage (TV series) | 2.98× | Movies & TV |
| Cultural studies | 3.34× | Business & Career |
| Samanyolu Haber | 2.13× | Movies & TV |
| Glashütte | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Indulgence | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 5.5% |
| United Kingdom | 5.0% |
See Land use audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Land use have in Germany?
Land use has an estimated audience of 2,480,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Land use fans?
19.6% of Land use fans are female, 80.4% are male, with an average age of 41.4 years.
Which brands do Land use fans like most?
Land use fans show strongest brand affinity for Goes (2.81×), Pillow (1.59×), and Progressive rock (1.58×) over the country average.
Where do Land use fans live in Germany?
Land use fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,981), Bayern (reach 259,799), and Baden-Württemberg (reach 192,868). These three regions account for the largest share of the active audience.
What other brands do Land use fans also like?
Beyond Land use itself, the audience over-indexes on Pillow (1.59×), Progressive rock (1.58×), Urban Outfitters (1.64×), and Video izle (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.