Rascasse Audience Intelligence

Land use Audience in Germany

Name: Land use — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Land use in Germany — modelled from more than twelve digital signal sources. Land use has an estimated audience of 2,480,283 people in Germany.

#1586among Topic in Germany #218in Home & Garden

The average Land use fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, AutoScout24, Tagesschau, with strongest over-indexing on Solar energy (6.44× the country average).

Demographically, the Land use audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Land use fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land use profile in Germany.

Audience size

2.5M

in Germany

Gender

19.6%♀

80.4% male

Age

41.4

average years

Country rank

#2660

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Land use fans

19.6% are female, 80.4% are male, average age 41.4.

Fig. 02

Gender split

19.6%

Female

80.4%

Male

Demographic split for Land use audience in Germany
Metric	Value
Female	19.6%
Male	80.4%
Average age	41.4
Estimated audience size	2,480,283

Fig. 03

Age distribution

Age distribution of the Land use audience in Germany
Age bracket	Share	%
16-19		11%
20-29		20%
30-39		24%
40-49		26%
50+		20%

Fig. 04

Worldwide distribution

3.5%

of the worldwide Land use audience comes from Germany.

Worldwide audience distribution share by country for Land use
Country	Share
United States	24.0%
Italy	5.5%
United Kingdom	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land use audience in Germany is strongest.

Fig. 05

Top regions by affinity

Land use fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~30K	1.26×
02	Saarland	~40K	1.24×
03	Mecklenburg-Vorpommern	~60K	1.23×
04	Thüringen	~70K	1.18×
05	Sachsen-Anhalt	~70K	1.10×
06	Brandenburg	~80K	1.03×
07	Hamburg	~50K	0.96×
08	Sachsen	~100K	0.95×
09	Schleswig-Holstein	~80K	0.94×
10	Rheinland-Pfalz	~100K	0.91×
11	Berlin	~100K	0.86×
12	Niedersachsen	~200K	0.78×
13	Hessen	~100K	0.77×
14	Baden-Württemberg	~300K	0.75×
15	Bayern	~300K	0.74×
16	Nordrhein-Westfalen	~400K	0.67×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land use audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land use audience
#	Interest	Category	×
01	Kurt Cobain	Music & Radio	10.20×
02	Chester Bennington	Music & Radio	10.20×
03	Axl Rose	Music & Radio	9.58×
04	Controlled-access highway	Travel & Leisure	8.74×
05	Eskimo Callboy	Music & Radio	8.51×
06	Heath Ledger	Movies & TV	7.44×
07	Motor oil	Cars & Mobility	7.12×
08	Solar energy	Home & Garden	6.44×
09	Sixt	Cars & Mobility	5.51×
10	Air pollution	Health	5.47×
11	Sandra Bullock	Movies & TV	5.02×
12	Esso	Cars & Mobility	4.57×
13	Used car	Cars & Mobility	3.22×
14	Western Union	Business & Career	3.09×
15	Electric vehicle	Cars & Mobility	3.07×
16	AutoScout24	Cars & Mobility	2.97×
17	ADAC	Cars & Mobility	2.78×
18	Aral AG	Cars & Mobility	2.70×
19	Tagesschau	Movies & TV	2.40×
20	Kaufland	Shopping	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land use audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Land use audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.95×
Patriotism	CONSERVATISM	1.46×
Convenience Orientation	PREMIUM	1.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Land use audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.59×
Design Affinity	PREMIUM	0.60×
Creativity	OPEN	0.62×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Land use have in Germany?

Land use has an estimated audience of 2,480,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Land use fans?

19.6% of Land use fans are female, 80.4% are male, with an average age of 41.4 years.

Which brands do Land use fans like most?

Land use fans show strongest brand affinity for Solar energy (6.44×), AutoScout24 (2.97×), and Tagesschau (2.4×) over the country average.

Where do Land use fans live in Germany?

Land use fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Land use fans also like?

Beyond Land use itself, the audience over-indexes on AutoScout24 (2.97×), Tagesschau (2.4×), Esso (4.57×), and Kurt Cobain (10.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Land use audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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