A data profile of the people who buy, follow and care about Land use in Italy — modelled from more than twelve digital signal sources. Land use has an estimated audience of 3,894,738 people in Italy.
The average Land use fan in Italy is 43.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include AutoScout24, Solar energy, Wikipedia, with strongest over-indexing on AutoScout24 (5.02× the country average).
Demographically, the Land use audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Land use fan in Italy is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Land use profile in Italy.
23.1% are female, 76.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 43.2 |
| Estimated audience size | 3,894,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Land use audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 5.5% |
| United Kingdom | 5.0% |
Where the Land use audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~70K | 1.16× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.08× | |
| 03 | Friuli-Venezia Giulia | ~80K | 1.08× | |
| 04 | Abruzzo | ~90K | 1.07× | |
| 05 | Marche | ~100K | 1.04× | |
| 06 | Sardinia | ~100K | 1.03× | |
| 07 | Liguria | ~100K | 1.03× | |
| 08 | Sicilia | ~300K | 0.96× | |
| 09 | Puglia | ~300K | 0.96× | |
| 10 | Piedmont | ~300K | 0.95× | |
| 11 | Tuscany | ~200K | 0.95× | |
| 12 | Campania | ~400K | 0.94× | |
| 13 | Emilia-Romagna | ~300K | 0.94× | |
| 14 | Veneto | ~300K | 0.94× | |
| 15 | Lazio | ~400K | 0.91× | |
| 16 | Lombardy | ~600K | 0.84× |
The strongest cross-interests of the Land use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Clube de Portugal | Sports | 6.40× | ||
| 02 | Air pollution | Health | 5.79× | ||
| 03 | Controlled-access highway | Travel & Leisure | 5.25× | ||
| 04 | AutoScout24 | Cars & Mobility | 5.02× | ||
| 05 | Solar energy | Home & Garden | 5.00× | ||
| 06 | Wikipedia | Internet & Social Media | 3.94× | ||
| 07 | Electric vehicle | Cars & Mobility | 3.25× | ||
| 08 | Satire | Literature | 3.02× | ||
| 09 | Used car | Cars & Mobility | 2.85× | ||
| 10 | Hyundai | Cars & Mobility | 2.70× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.62× | ||
| 12 | HVAC | Home & Garden | 2.62× | ||
| 13 | Mediaset | Technology & Electronics | 2.56× | ||
| 14 | Personal finance | Business & Career | 2.18× | ||
| 15 | Singer-songwriter | Music & Radio | 2.16× | ||
| 16 | Internet & Social Media | 2.05× | |||
| 17 | Borsa Italiana | Business & Career | 1.88× | ||
| 18 | SUVs | Cars & Mobility | 1.86× | ||
| 19 | Energy | Home & Garden | 1.66× | ||
| 20 | Formula One | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.87× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.76× |
Land use has an estimated audience of 3,894,738 people in Italy, concentrated in Lombardy and Lazio.
23.1% of Land use fans are female, 76.9% are male, with an average age of 43.2 years.
Land use fans show strongest brand affinity for AutoScout24 (5.02×), Solar energy (5×), and Wikipedia (3.94×) over the country average.
Land use fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Land use itself, the audience over-indexes on Solar energy (5×), Wikipedia (3.94×), Personal finance (2.18×), and WhatsApp (2.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Land use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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