A data profile of the people who buy, follow and care about David Attenborough in United Kingdom — modelled from more than twelve digital signal sources. David Attenborough has an estimated audience of 11,487,148 people in United Kingdom.
The average David Attenborough fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Richard Attenborough, Brian Cox (physicist), Gloria Estefan, with strongest over-indexing on Richard Attenborough (8.99× the country average).
Demographically, the David Attenborough audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical David Attenborough fan in United Kingdom is more female, around 47.6 years old, with strong Sustainability tendencies and a notable affinity for Richard Attenborough.
The key figures that characterise the David Attenborough profile in United Kingdom.
62.1% are female, 37.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 47.6 |
| Estimated audience size | 11,487,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide David Attenborough audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 46.8% |
| United States | 15.9% |
| Australia | 8.6% |
Where the David Attenborough audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.37× | |
| 02 | Yorkshire and the Humber | ~800K | 1.36× | |
| 03 | Wales | ~500K | 1.26× | |
| 04 | North East | ~300K | 1.20× | |
| 05 | Scotland | ~800K | 1.17× | |
| 06 | Northern Ireland | ~200K | 1.01× | |
| 07 | South East | ~1M | 0.99× | |
| 08 | South West | ~500K | 0.90× | |
| 09 | East of England | ~600K | 0.83× | |
| 10 | East Midlands | ~400K | 0.83× | |
| 11 | England | ~3.5M | 0.55× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the David Attenborough audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gloria Estefan | Music & Radio | 9.07× | ||
| 02 | Richard Attenborough | Movies & TV | 8.99× | ||
| 03 | Brian Cox (physicist) | Movies & TV | 7.13× | ||
| 04 | Astronomy (magazine) | Politics & Society | 5.82× | ||
| 05 | Woody Harrelson | Movies & TV | 5.75× | ||
| 06 | Stephen Hawking | Business & Career | 5.59× | ||
| 07 | Matt Damon | Movies & TV | 5.13× | ||
| 08 | Martin Freeman | Movies & TV | 5.00× | ||
| 09 | Mr. Bean (animated TV series) | Movies & TV | 4.84× | ||
| 10 | Jane Goodall | Pets & Animals | 4.21× | ||
| 11 | Claire Danes | Movies & TV | 2.77× | ||
| 12 | Birdwatching | Pets & Animals | 2.70× | ||
| 13 | Haven (TV series) | Movies & TV | 2.32× | ||
| 14 | Planet | Travel & Leisure | 2.15× | ||
| 15 | Waterstones | Literature | 1.87× | ||
| 16 | Nature photography | Technology & Electronics | 1.77× | ||
| 17 | The Independent | News | 1.65× | ||
| 18 | Recycling | Home & Garden | 1.65× | ||
| 19 | The Guardian | News | 1.60× | ||
| 20 | Mail Online | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.51× | |
| Mindfulness | BALANCE | 1.39× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| DIY Mentality | THRILL | 1.02× | |
| Early Adopter Mentality | POWER | 1.04× |
David Attenborough has an estimated audience of 11,487,148 people in United Kingdom, concentrated in England and South East.
62.1% of David Attenborough fans are female, 37.9% are male, with an average age of 47.6 years.
David Attenborough fans show strongest brand affinity for Richard Attenborough (8.99×), Brian Cox (physicist) (7.13×), and Gloria Estefan (9.07×) over the country average.
David Attenborough fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond David Attenborough itself, the audience over-indexes on Brian Cox (physicist) (7.13×), Gloria Estefan (9.07×), Stephen Hawking (5.59×), and Waterstones (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for David Attenborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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