A data profile of the people who buy, follow and care about Recycling in United Kingdom — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 8,695,383 people in United Kingdom.
The average Recycling fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Volunteering, Aldi, with strongest over-indexing on Hobby (1.74× the country average).
Demographically, the Recycling audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Recycling fan in United Kingdom is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
The key figures that characterise the Recycling profile in United Kingdom.
63.9% are female, 36.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.4 |
| Estimated audience size | 8,695,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Recycling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
Where the Recycling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~800K | 1.55× | |
| 02 | West Midlands | ~500K | 1.39× | |
| 03 | Yorkshire and the Humber | ~900K | 1.26× | |
| 04 | South West | ~800K | 1.08× | |
| 05 | East of England | ~800K | 1.06× | |
| 06 | South East | ~1M | 1.02× | |
| 07 | Northern Ireland | ~300K | 1.00× | |
| 08 | North East | ~300K | 0.97× | |
| 09 | Scotland | ~700K | 0.91× | |
| 10 | East Midlands | ~500K | 0.77× | |
| 11 | England | ~4.5M | 0.54× | |
| 12 | North West | ~500K | 0.49× |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reuse | Home & Garden | 3.61× | ||
| 02 | Organic farming | Food & Beverages | 2.30× | ||
| 03 | Esso | Cars & Mobility | 2.05× | ||
| 04 | Ornamental plant | Home & Garden | 2.05× | ||
| 05 | Houseplant | Home & Garden | 2.00× | ||
| 06 | Volunteering | Politics & Society | 1.92× | ||
| 07 | Wikipedia | Internet & Social Media | 1.90× | ||
| 08 | Real property | Home & Garden | 1.90× | ||
| 09 | Refrigerator | Home & Garden | 1.89× | ||
| 10 | Sustainable energy | Home & Garden | 1.88× | ||
| 11 | Mother's Day | Kids & Family | 1.84× | ||
| 12 | Hobby | Home & Garden | 1.74× | ||
| 13 | Sustainability | Politics & Society | 1.70× | ||
| 14 | Innovation | Business & Career | 1.70× | ||
| 15 | Organic food | Food & Beverages | 1.69× | ||
| 16 | David Attenborough | Movies & TV | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.62× | ||
| 18 | Distilled beverage | Food & Beverages | 1.59× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.93× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.83× | |
| Spirituality | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.93× |
Recycling has an estimated audience of 8,695,383 people in United Kingdom, concentrated in England and South East.
63.9% of Recycling fans are female, 36.1% are male, with an average age of 43.4 years.
Recycling fans show strongest brand affinity for Hobby (1.74×), Volunteering (1.92×), and Aldi (1.52×) over the country average.
Recycling fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Recycling itself, the audience over-indexes on Volunteering (1.92×), Aldi (1.52×), Distilled beverage (1.59×), and Wikipedia (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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