Recycling Audience in United Kingdom
Recycling has an estimated audience of 8,695,383 people in United Kingdom. 63.9% are female, 36.1% are male, average age 43.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, Expensive Taste, Distilled beverage, Aldi.
The average Recycling fan in United Kingdom is 43.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, Expensive Taste, with strongest over-indexing on Weddings (1.82× the country average). Demographically, the Recycling audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Recycling fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.4 |
| Estimated audience size | 8,695,383 |
Audience persona
The typical Recycling fan in United Kingdom is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 4,320,695 | 0.53× |
| South East | 1,193,906 | 1.02× |
| Yorkshire and the Humber | 881,976 | 1.26× |
| East of England | 843,341 | 1.06× |
| South West | 775,332 | 1.08× |
| Wales | 773,404 | 1.56× |
| Scotland | 709,072 | 0.91× |
| West Midlands | 519,959 | 1.39× |
| East Midlands | 459,237 | 0.75× |
| North West | 425,198 | 0.46× |
| North East | 326,805 | 0.97× |
| Northern Ireland | 267,845 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.82× | Kids & Family |
| Hobby | 1.8× | Home & Garden |
| Expensive Taste | 2.64× | Business & Career |
| Distilled beverage | 1.73× | Food & Beverages |
| Aldi | 1.57× | Shopping |
| Purchase discount | 3.47× | Shopping |
| 1.72× | Internet & Social Media | |
| Mango | 3.56× | Shopping |
| Home business | 3.5× | Business & Career |
| Argos (retailer) | 1.54× | Shopping |
| Lingerie | 2.25× | Fashion & Accessoires |
| TripAdvisor | 1.75× | Travel & Leisure |
| Luxury yacht | 2.63× | Travel & Leisure |
| Refrigerator | 1.92× | Home & Garden |
| Screwfix | 1.51× | Home & Garden |
| Ornamental plant | 2.32× | Home & Garden |
| Toolstation | 1.51× | Home & Garden |
| Waterstones | 1.67× | Literature |
| Organic farming | 2.18× | Food & Beverages |
| Sustainability | 1.59× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Indulgence | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.22 |
| Convenience Orientation | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
See Recycling audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Recycling have in United Kingdom?
Recycling has an estimated audience of 8,695,383 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Recycling fans?
63.9% of Recycling fans are female, 36.1% are male, with an average age of 43.4 years.
Which brands do Recycling fans like most?
Recycling fans show strongest brand affinity for Weddings (1.82×), Hobby (1.8×), and Expensive Taste (2.64×) over the country average.
Where do Recycling fans live in United Kingdom?
Recycling fans in United Kingdom are most concentrated in England (reach 4,320,695), South East (reach 1,193,906), and Yorkshire and the Humber (reach 881,976). These three regions account for the largest share of the active audience.
What other brands do Recycling fans also like?
Beyond Recycling itself, the audience over-indexes on Hobby (1.8×), Expensive Taste (2.64×), Distilled beverage (1.73×), and Aldi (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.