Recycling Audience in United States

Recycling has an estimated audience of 19,600,120 people in United States. 59.8% are female, 40.2% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Do it yourself (DIY), Dollar General, Organic farming, AutoZone, Sustainability.

The average Recycling fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Do it yourself (DIY), Dollar General, Organic farming, with strongest over-indexing on Do it yourself (DIY) (1.64× the country average). Demographically, the Recycling audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Recycling fans

Demographic split for Recycling audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.9
Estimated audience size19,600,120

Audience persona

The typical Recycling fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Recycling in United States
RegionReachAffinity
California5,384,2162.5×
Texas1,941,8201.15×
Florida1,356,3441.02×
New York1,058,9290.97×
Georgia643,7371.07×
North Carolina634,6641.08×
Illinois626,4280.96×
Ohio569,7890.94×
Pennsylvania569,2970.86×
Washington566,9051.44×
Virginia498,1551.04×
New Jersey489,7570.98×
Arizona414,6211.04×
Tennessee396,9791.01×
Michigan394,0820.77×
Colorado383,8891.24×
Indiana370,0051.03×
Missouri350,1941.11×
Maryland333,1820.99×
South Carolina326,5301.11×
Minnesota321,5141.14×
Massachusetts297,7590.77×
Wisconsin293,0240.99×
Oregon279,1611.24×
Kentucky218,7030.89×
Oklahoma212,9650.98×
Alabama190,7080.7×
Nevada189,3231×
Hawaii173,4282.06×
Utah170,3080.97×
Louisiana164,3590.65×
Connecticut159,1150.81×
Kansas154,1271×
Arkansas136,3070.84×
Iowa135,1470.84×
New Mexico123,2161.25×
Idaho112,4871.14×
Mississippi110,4350.68×
Nebraska105,0141.07×
West Virginia91,1691×
Maine57,0540.81×
Montana56,4811.04×
New Hampshire51,1210.66×
Washington, District of Columbia50,0240.85×
Rhode Island42,1220.68×
Delaware40,5320.75×
Alaska34,8180.83×
North Dakota34,4960.86×
South Dakota31,0000.68×
Vermont27,8970.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recycling audience
BrandAffinityCategory
Do it yourself (DIY)1.64×Home & Garden
Dollar General1.71×Shopping
Organic farming2.41×Food & Beverages
AutoZone1.52×Cars & Mobility
Sustainability1.88×Politics & Society
Real property1.96×Home & Garden
Wedding dress2.55×Fashion & Accessoires
Livemusic1.9×Music & Radio
Zero waste4.34×Home & Garden
Menards1.75×Home & Garden
J. C. Penney1.76×Shopping
The UPS Store1.57×Shopping
Dentistry1.84×Business & Career
Kroger1.51×Food & Beverages
Made in USA1.98×Business & Career
Art exhibition2.26×Arts & Culture
Local food1.64×Food & Beverages
Reuse4.55×Home & Garden
Boho-chic2.11×Fashion & Accessoires
Streetwear1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recycling audience
TraitClusterScore
SustainabilityBALANCE2.53
Design AffinityPREMIUM1.58
Sports ActivityPOWER1.37
Luxury OrientationPREMIUM1.34
Healthy LifestyleBALANCE1.31
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Recycling
CountryShare
United States20.2%
United Kingdom9.0%
Italy5.9%

See Recycling audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Recycling have in United States?

Recycling has an estimated audience of 19,600,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Recycling fans?

59.8% of Recycling fans are female, 40.2% are male, with an average age of 40.9 years.

Which brands do Recycling fans like most?

Recycling fans show strongest brand affinity for Do it yourself (DIY) (1.64×), Dollar General (1.71×), and Organic farming (2.41×) over the country average.

Where do Recycling fans live in United States?

Recycling fans in United States are most concentrated in California (reach 5,384,216), Texas (reach 1,941,820), and Florida (reach 1,356,344). These three regions account for the largest share of the active audience.

What other brands do Recycling fans also like?

Beyond Recycling itself, the audience over-indexes on Dollar General (1.71×), Organic farming (2.41×), AutoZone (1.52×), and Sustainability (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.