Rascasse Audience Intelligence

Recycling Audience in United States

A data profile of the people who buy, follow and care about Recycling in United States — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 19,600,120 people in United States.

#1163among Topic in United States#130in Home & Garden

The average Recycling fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Organic farming, NASDAQ, with strongest over-indexing on Trader Joe's (1.66× the country average).

Demographically, the Recycling audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recycling fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recycling profile in United States.

Audience size
19.6M
in United States
Gender
59.8%♀
40.2% male
Age
40.9
average years
Country rank
#1691
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recycling fans

59.8% are female, 40.2% are male, average age 40.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Recycling audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.9
Estimated audience size19,600,120
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Recycling audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Recycling audience comes from United States.

Worldwide audience distribution share by country for Recycling
CountryShare
United States20.2%
United Kingdom9.0%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Recycling fans by region: top regions in United States
#RegionReachAffinity×
01California~5M2.31×
02Hawaii~200K1.85×
03Washington~500K1.27×
04New Mexico~100K1.23×
05Texas~2M1.20×
06Oregon~300K1.15×
07Virginia~500K1.14×
08South Carolina~300K1.13×
09Colorado~300K1.11×
10Oklahoma~200K1.11×
11Idaho~100K1.09×
12Nebraska~100K1.09×
13Arizona~400K1.08×
14Minnesota~300K1.08×
15Georgia~600K1.07×
16North Carolina~600K1.05×
17Missouri~300K1.05×
18Kentucky~300K1.05×
19Wisconsin~300K1.04×
20Kansas~200K1.03×
21Maryland~300K1.02×
22Indiana~400K1.01×
23West Virginia~90K1.01×
24Montana~60K1.01×
25New Jersey~500K0.99×
26Alaska~40K0.99×
27Ohio~600K0.98×
28Nevada~200K0.96×
29Illinois~600K0.95×
30Tennessee~400K0.92×
31Iowa~100K0.91×
32North Dakota~40K0.91×
33Pennsylvania~600K0.90×
34Arkansas~100K0.90×
35Florida~1M0.89×
36New York~1M0.89×
37Utah~200K0.88×
38Connecticut~200K0.87×
39South Dakota~40K0.86×
40Vermont~30K0.86×
41Michigan~400K0.83×
42Maine~60K0.82×
43Alabama~200K0.81×
44Delaware~40K0.80×
45Mississippi~100K0.78×
46Massachusetts~300K0.77×
47Rhode Island~50K0.76×
48Washington, District of Columbia~40K0.76×
49New Hampshire~60K0.75×
50Louisiana~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Recycling, United States
0.69×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recycling audience
#·InterestCategoryAffinity×
01ReuseHome & Garden4.72×
02Plastic recyclingPolitics & Society3.75×
03Zero wasteHome & Garden3.30×
04Organic farmingFood & Beverages2.28×
05NASDAQBusiness & Career2.12×
06Sustainable energyHome & Garden2.01×
07Renewable energyBusiness & Career1.86×
08InnovationBusiness & Career1.81×
09Real propertyHome & Garden1.79×
10CrowdfundingBusiness & Career1.79×
11Microwave ovenHome & Garden1.77×
12SustainabilityPolitics & Society1.75×
13Trader Joe'sShopping1.66×
14Non-alcoholic beverageFood & Beverages1.66×
15PhilanthropyArts & Culture1.57×
16Drudge ReportSports1.57×
17Vintage clothingFashion & Accessoires1.56×
18Luxury real estateBusiness & Career1.55×
19Art exhibitionArts & Culture1.55×
20New York PostNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recycling audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.08×
Design AffinityPREMIUM1.39×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recycling audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
TraditionCONSERVATISM0.84×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recycling have in United States?

Recycling has an estimated audience of 19,600,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recycling fans?

59.8% of Recycling fans are female, 40.2% are male, with an average age of 40.9 years.

03

Which brands do Recycling fans like most?

Recycling fans show strongest brand affinity for Trader Joe's (1.66×), Organic farming (2.28×), and NASDAQ (2.12×) over the country average.

04

Where do Recycling fans live in United States?

Recycling fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Recycling fans also like?

Beyond Recycling itself, the audience over-indexes on Organic farming (2.28×), NASDAQ (2.12×), Sustainability (1.75×), and Real property (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Recycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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