A data profile of the people who buy, follow and care about Recycling in Italy — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 5,752,067 people in Italy.
The average Recycling fan in Italy is 42.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Dakota Johnson, Zendaya, Ethical consumerism, with strongest over-indexing on Dakota Johnson (5.34× the country average).
Demographically, the Recycling audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Recycling fan in Italy is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Dakota Johnson.
The key figures that characterise the Recycling profile in Italy.
64.0% are female, 36.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.7 |
| Estimated audience size | 5,752,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Recycling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
Where the Recycling audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 3.47× | |
| 02 | Umbria | ~100K | 1.20× | |
| 03 | Veneto | ~500K | 1.14× | |
| 04 | Lombardy | ~1M | 1.08× | |
| 05 | Lazio | ~700K | 1.04× | |
| 06 | Aosta Valley | ~10K | 0.98× | |
| 07 | Molise | ~30K | 0.95× | |
| 08 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 09 | Tuscany | ~400K | 0.92× | |
| 10 | Sardinia | ~100K | 0.92× | |
| 11 | Basilicata | ~50K | 0.92× | |
| 12 | Piedmont | ~400K | 0.89× | |
| 13 | Emilia-Romagna | ~400K | 0.88× | |
| 14 | Calabria | ~200K | 0.86× | |
| 15 | Marche | ~100K | 0.86× | |
| 16 | Campania | ~500K | 0.85× | |
| 17 | Liguria | ~100K | 0.85× | |
| 18 | Abruzzo | ~100K | 0.84× | |
| 19 | Sicilia | ~400K | 0.83× | |
| 20 | Puglia | ~300K | 0.82× |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakota Johnson | Movies & TV | 5.34× | ||
| 02 | Ethical consumerism | Shopping | 5.34× | ||
| 03 | Emma Stone | Movies & TV | 5.34× | ||
| 04 | Gerard Butler | Movies & TV | 5.34× | ||
| 05 | Zendaya | Movies & TV | 5.05× | ||
| 06 | Natalie Portman | Movies & TV | 5.02× | ||
| 07 | Cameron Diaz | Movies & TV | 4.82× | ||
| 08 | Sustainable products | Politics & Society | 3.51× | ||
| 09 | Solar panel | Home & Garden | 3.21× | ||
| 10 | Margot Robbie | Movies & TV | 2.99× | ||
| 11 | Simple living | Politics & Society | 2.72× | ||
| 12 | Wikipedia | Internet & Social Media | 2.29× | ||
| 13 | Modern architecture | Arts & Culture | 1.96× | ||
| 14 | Singer-songwriter | Music & Radio | 1.86× | ||
| 15 | Innovation | Business & Career | 1.83× | ||
| 16 | Volunteering | Politics & Society | 1.74× | ||
| 17 | Sustainable energy | Home & Garden | 1.73× | ||
| 18 | Sustainability | Politics & Society | 1.70× | ||
| 19 | Nonprofit organization | Politics & Society | 1.70× | ||
| 20 | Renewable energy | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.93× | |
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Recycling has an estimated audience of 5,752,067 people in Italy, concentrated in Lombardy and Lazio.
64.0% of Recycling fans are female, 36.0% are male, with an average age of 42.7 years.
Recycling fans show strongest brand affinity for Dakota Johnson (5.34×), Zendaya (5.05×), and Ethical consumerism (5.34×) over the country average.
Recycling fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Recycling itself, the audience over-indexes on Zendaya (5.05×), Ethical consumerism (5.34×), Wikipedia (2.29×), and Singer-songwriter (1.86×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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