Rascasse Audience Intelligence

Recycling Audience in Germany

A data profile of the people who buy, follow and care about Recycling in Germany — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 5,177,475 people in Germany.

#628among Topic in Germany#77in Home & Garden

The average Recycling fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fundraising, Tagesschau, Love Actually, with strongest over-indexing on Fundraising (6.98× the country average).

Demographically, the Recycling audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Recycling fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Fundraising.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recycling profile in Germany.

Audience size
5.2M
in Germany
Gender
58.5%♀
41.5% male
Age
39.2
average years
Country rank
#1010
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recycling fans

58.5% are female, 41.5% are male, average age 39.2.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Recycling audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age39.2
Estimated audience size5,177,475
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Recycling audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Recycling audience comes from Germany.

Worldwide audience distribution share by country for Recycling
CountryShare
United States20.2%
United Kingdom9.0%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recycling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Recycling fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K2.02×
02Baden-Württemberg~800K1.10×
03Brandenburg~200K1.08×
04Bayern~900K1.04×
05Hamburg~100K1.01×
06Sachsen~200K0.94×
07Sachsen-Anhalt~100K0.94×
08Schleswig-Holstein~200K0.93×
09Thüringen~100K0.92×
10Rheinland-Pfalz~200K0.90×
11Nordrhein-Westfalen~1M0.89×
12Niedersachsen~400K0.87×
13Hessen~300K0.87×
14Berlin~200K0.87×
15Mecklenburg-Vorpommern~80K0.82×
16Saarland~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Recycling, Germany
0.81×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recycling audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV7.96×
02New Year's EveHome & Garden7.96×
03Small Business AdministrationBusiness & Career7.96×
04Earth DayPolitics & Society7.96×
05Environmental protectionPolitics & Society7.54×
06FundraisingBusiness & Career6.98×
07TelegramInternet & Social Media4.12×
08Sustainable productsPolitics & Society4.04×
09Ethical consumerismShopping3.62×
10Real propertyHome & Garden3.45×
11Sustainable energyHome & Garden3.36×
12Renewable energyBusiness & Career3.11×
13VolunteeringPolitics & Society3.07×
14VacationsTravel & Leisure2.81×
15TagesschauMovies & TV2.36×
16RossmannShopping2.22×
17SustainabilityPolitics & Society2.08×
18NatureHome & Garden1.78×
19Netto Marken-DiscountShopping1.73×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recycling audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.32×
Need for SecurityCONSERVATISM1.49×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recycling audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
Pet OwnershipJOY0.96×
IndividualismJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recycling have in Germany?

Recycling has an estimated audience of 5,177,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Recycling fans?

58.5% of Recycling fans are female, 41.5% are male, with an average age of 39.2 years.

03

Which brands do Recycling fans like most?

Recycling fans show strongest brand affinity for Fundraising (6.98×), Tagesschau (2.36×), and Love Actually (7.96×) over the country average.

04

Where do Recycling fans live in Germany?

Recycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Recycling fans also like?

Beyond Recycling itself, the audience over-indexes on Tagesschau (2.36×), Love Actually (7.96×), New Year's Eve (7.96×), and Sustainable energy (3.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Recycling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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