Recycling Audience in Germany
Recycling has an estimated audience of 5,177,475 people in Germany. 58.5% are female, 41.5% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Unique Gifts, Moroccan riad, Bank account, Hachis Parmentier.
The average Recycling fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Unique Gifts, Moroccan riad, with strongest over-indexing on Stradivarius (1.82× the country average). Demographically, the Recycling audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Recycling fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.2 |
| Estimated audience size | 5,177,475 |
Audience persona
The typical Recycling fan in Germany is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,034,855 | 0.91× |
| Bayern | 847,108 | 1.02× |
| Baden-Württemberg | 794,504 | 1.12× |
| Niedersachsen | 444,739 | 0.88× |
| Hessen | 356,670 | 0.9× |
| Sachsen | 237,128 | 0.93× |
| Rheinland-Pfalz | 229,392 | 0.88× |
| Berlin | 214,317 | 0.93× |
| Brandenburg | 178,849 | 1.11× |
| Schleswig-Holstein | 172,575 | 0.93× |
| Sachsen-Anhalt | 123,145 | 0.92× |
| Hamburg | 121,939 | 1.04× |
| Thüringen | 119,687 | 0.91× |
| Bremen | 85,580 | 1.93× |
| Mecklenburg-Vorpommern | 78,615 | 0.8× |
| Saarland | 49,222 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.82× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| Moroccan riad | 4× | Politics & Society |
| Bank account | 1.67× | Business & Career |
| Hachis Parmentier | 7.08× | Food & Beverages |
| Cachorro | 1.9× | Pets & Animals |
| Volvo V60 | 2.43× | Cars & Mobility |
| Golem | 1.61× | Technology & Electronics |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Samanyolu Haber | 2.13× | Movies & TV |
| Roaming | 1.87× | Technology & Electronics |
| Euphonium | 4.89× | Music & Radio |
| Inha University | 7.96× | Business & Career |
| Preacher (comics) | 3.01× | Literature |
| Calf raises | 4.56× | Sports |
| Fatteh | 4.56× | Food & Beverages |
| Faun (band) | 1.92× | Music & Radio |
| Zagreb | 1.63× | Travel & Leisure |
| Esra Erol | 2.2× | Movies & TV |
| Whist | 2.11× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.53 |
| Sustainability | BALANCE | 2.37 |
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.38 |
| Creativity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
See Recycling audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Recycling have in Germany?
Recycling has an estimated audience of 5,177,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Recycling fans?
58.5% of Recycling fans are female, 41.5% are male, with an average age of 39.2 years.
Which brands do Recycling fans like most?
Recycling fans show strongest brand affinity for Stradivarius (1.82×), Unique Gifts (1.51×), and Moroccan riad (4×) over the country average.
Where do Recycling fans live in Germany?
Recycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,034,855), Bayern (reach 847,108), and Baden-Württemberg (reach 794,504). These three regions account for the largest share of the active audience.
What other brands do Recycling fans also like?
Beyond Recycling itself, the audience over-indexes on Unique Gifts (1.51×), Moroccan riad (4×), Bank account (1.67×), and Hachis Parmentier (7.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.