Rascasse Audience Intelligence

Environmental protection Audience in Germany

A data profile of the people who buy, follow and care about Environmental protection in Germany — modelled from more than twelve digital signal sources. Environmental protection has an estimated audience of 1,449,786 people in Germany.

#150among Field of study in Germany#2463among Topic in Germany#182in Politics & Society

The average Environmental protection fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Junge Freiheit, Environmentalism, with strongest over-indexing on Tagesschau (5.77× the country average).

Demographically, the Environmental protection audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Environmental protection fan in Germany is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental protection profile in Germany.

Audience size
1.4M
in Germany
Gender
60.9%♀
39.1% male
Age
36.3
average years
Country rank
#4606
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental protection fans

60.9% are female, 39.1% are male, average age 36.3.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Environmental protection audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age36.3
Estimated audience size1,449,786
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Environmental protection audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Environmental protection audience comes from Germany.

Worldwide audience distribution share by country for Environmental protection
CountryShare
United States17.8%
Germany8.1%
Taiwan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental protection audience in Germany is strongest.

Fig. 05

Top regions by affinity

Environmental protection fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.33×
02Bayern~300K1.14×
03Sachsen-Anhalt~40K1.12×
04Sachsen~80K1.08×
05Nordrhein-Westfalen~300K1.06×
06Niedersachsen~100K1.06×
07Mecklenburg-Vorpommern~30K1.05×
08Brandenburg~50K1.01×
09Hessen~100K0.97×
10Rheinland-Pfalz~70K0.97×
11Bremen~10K0.97×
12Saarland~20K0.95×
13Baden-Württemberg~200K0.91×
14Hamburg~30K0.87×
15Berlin~50K0.81×
16Schleswig-Holstein~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Environmental protection, Germany
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental protection audience
#·InterestCategoryAffinity×
01Environmental movementPolitics & Society24.58×
02Environmental organizationPolitics & Society17.27×
03GreenpeacePolitics & Society15.29×
04Conservation (ethic)Politics & Society12.44×
05PollutionHealth12.19×
06Junge FreiheitNews11.95×
07RT (TV network)Movies & TV11.31×
08Böhse OnkelzMusic & Radio9.25×
09EnvironmentalismPolitics & Society8.72×
10Zero wasteHome & Garden8.09×
11RecyclingHome & Garden7.54×
12PleitetickerNews6.91×
13Sustainable livingHome & Garden6.41×
14Social Democratic Party of GermanyPolitics & Society6.36×
15TagesschauMovies & TV5.77×
16SustainabilityPolitics & Society5.12×
17Spiegel OnlineNews4.87×
18BildNews3.81×
19ZDFMovies & TV3.63×
20WhatsAppInternet & Social Media3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental protection audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.07×
SpiritualityBALANCE3.08×
PatriotismCONSERVATISM2.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental protection audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Luxury OrientationPREMIUM1.08×
Price SensitivityPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental protection have in Germany?

Environmental protection has an estimated audience of 1,449,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Environmental protection fans?

60.9% of Environmental protection fans are female, 39.1% are male, with an average age of 36.3 years.

03

Which brands do Environmental protection fans like most?

Environmental protection fans show strongest brand affinity for Tagesschau (5.77×), Junge Freiheit (11.95×), and Environmentalism (8.72×) over the country average.

04

Where do Environmental protection fans live in Germany?

Environmental protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental protection fans also like?

Beyond Environmental protection itself, the audience over-indexes on Junge Freiheit (11.95×), Environmentalism (8.72×), Bild (3.81×), and Pleiteticker (6.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Environmental protection audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmental protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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