Environmental protection Audience in Germany
Environmental protection has an estimated audience of 1,449,786 people in Germany. 60.9% are female, 39.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Environmentalism, Bild, Environmental movement.
The average Environmental protection fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Environmentalism, with strongest over-indexing on Tagesschau (5.77× the country average). Demographically, the Environmental protection audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Environmental protection fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 36.3 |
| Estimated audience size | 1,449,786 |
Audience persona
The typical Environmental protection fan in Germany is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,016 | 1.08× |
| Bayern | 272,770 | 1.17× |
| Baden-Württemberg | 181,152 | 0.92× |
| Niedersachsen | 153,817 | 1.09× |
| Hessen | 106,922 | 0.97× |
| Sachsen | 77,016 | 1.08× |
| Rheinland-Pfalz | 70,564 | 0.97× |
| Berlin | 55,216 | 0.85× |
| Thüringen | 50,726 | 1.37× |
| Brandenburg | 44,939 | 1× |
| Sachsen-Anhalt | 41,691 | 1.11× |
| Schleswig-Holstein | 39,672 | 0.76× |
| Hamburg | 29,006 | 0.89× |
| Mecklenburg-Vorpommern | 26,707 | 0.96× |
| Saarland | 15,781 | 0.89× |
| Bremen | 10,932 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 5.77× | Movies & TV |
| Spiegel Online | 4.87× | News |
| Environmentalism | 8.72× | Politics & Society |
| Bild | 3.81× | News |
| Environmental movement | 24.58× | Politics & Society |
| Recycling | 7.54× | Home & Garden |
| Pleiteticker | 6.91× | News |
| Sustainability | 5.12× | Politics & Society |
| Sustainable living | 6.41× | Home & Garden |
| Greenpeace | 15.29× | Politics & Society |
| Zero waste | 8.09× | Home & Garden |
| Pollution | 12.19× | Health |
| Conservation (ethic) | 12.44× | Politics & Society |
| Greta Thunberg | 8.62× | Politics & Society |
| RT (TV network) | 11.31× | Movies & TV |
| Environmental organization | 17.27× | Politics & Society |
| 3.1× | Internet & Social Media | |
| Annalena Baerbock | 7.35× | Politics & Society |
| Social Democratic Party of Germany | 6.36× | Politics & Society |
| Climate change | 10.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.84 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Pet Ownership | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.53 |
| DIY Mentality | THRILL | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Germany | 8.1% |
| Taiwan | 7.3% |
See Environmental protection audiences in other countries
- Environmental protection — United States
- Environmental protection — United Kingdom
- Environmental protection — France
- Environmental protection — Italy
- Environmental protection — Spain
- Environmental protection — Brazil
- Environmental protection — Japan
- Environmental protection — South Korea
- Environmental protection — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Environmental protection have in Germany?
Environmental protection has an estimated audience of 1,449,786 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Environmental protection fans?
60.9% of Environmental protection fans are female, 39.1% are male, with an average age of 36.3 years.
Which brands do Environmental protection fans like most?
Environmental protection fans show strongest brand affinity for Tagesschau (5.77×), Spiegel Online (4.87×), and Environmentalism (8.72×) over the country average.
Where do Environmental protection fans live in Germany?
Environmental protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,016), Bayern (reach 272,770), and Baden-Württemberg (reach 181,152). These three regions account for the largest share of the active audience.
What other brands do Environmental protection fans also like?
Beyond Environmental protection itself, the audience over-indexes on Spiegel Online (4.87×), Environmentalism (8.72×), Bild (3.81×), and Environmental movement (24.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmental protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.