Rascasse Audience Intelligence

Environmental protection Audience in United States

A data profile of the people who buy, follow and care about Environmental protection in United States — modelled from more than twelve digital signal sources. Environmental protection has an estimated audience of 3,200,255 people in United States.

#243among Field of study in United States#4926among Topic in United States#642in Politics & Society

The average Environmental protection fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Demographically, the Environmental protection audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental protection profile in United States.

Audience size
3.2M
in United States
Gender
56.3%♀
43.7% male
Age
37.7
average years
Country rank
#9737
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental protection fans

56.3% are female, 43.7% are male, average age 37.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Environmental protection audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.7
Estimated audience size3,200,255
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Environmental protection audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3915%
40-4917%
50+22%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Environmental protection audience comes from United States.

Worldwide audience distribution share by country for Environmental protection
CountryShare
United States17.8%
Germany8.1%
Taiwan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental protection audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental protection fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.61×
02Washington, District of Columbia~10K1.53×
03Idaho~20K1.40×
04Virginia~100K1.31×
05Connecticut~40K1.22×
06Ohio~100K1.11×
07Iowa~30K1.09×
08Kentucky~40K1.06×
09Alaska~7K1.06×
10North Carolina~100K1.05×
11Washington~70K1.05×
12Maryland~60K1.05×
13Texas~300K1.03×
14New Jersey~80K1.03×
15Montana~9K1.03×
16Vermont~6K1.03×
17California~400K1.02×
18South Dakota~8K1.02×
19North Dakota~7K1.02×
20Georgia~100K1.01×
21West Virginia~20K1.01×
22Hawaii~10K1.00×
23Florida~200K0.99×
24Delaware~9K0.99×
25Pennsylvania~100K0.98×
26Indiana~60K0.98×
27Oregon~40K0.98×
28Kansas~20K0.97×
29Maine~10K0.97×
30Colorado~50K0.96×
31Nebraska~20K0.96×
32New Mexico~20K0.95×
33Rhode Island~10K0.95×
34New Hampshire~10K0.94×
35Massachusetts~60K0.91×
36Oklahoma~30K0.91×
37Utah~30K0.91×
38Mississippi~20K0.91×
39Illinois~100K0.90×
40Arizona~60K0.90×
41Wisconsin~40K0.90×
42Louisiana~40K0.90×
43Nevada~30K0.90×
44South Carolina~40K0.89×
45Missouri~50K0.88×
46Minnesota~40K0.88×
47Alabama~40K0.88×
48Arkansas~20K0.88×
49Michigan~70K0.87×
50Tennessee~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Environmental protection, United States
0.82×1.00×1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental protection audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Community OrientationOPEN0.67×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental protection audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.40×
Convenience OrientationPREMIUM0.44×
SustainabilityBALANCE0.45×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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