Greenpeace Audience in Germany
Greenpeace has an estimated audience of 986,029 people in Germany. 61.3% are female, 38.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Sports, Arts and music, Tagesschau, More Nutrition.
The average Greenpeace fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Sports, Arts and music, with strongest over-indexing on Sustainable energy (4.07× the country average). Demographically, the Greenpeace audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Greenpeace fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.3 |
| Estimated audience size | 986,029 |
Audience persona
The typical Greenpeace fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 219,628 | 1.02× |
| Bayern | 156,379 | 0.99× |
| Baden-Württemberg | 127,862 | 0.95× |
| Niedersachsen | 102,107 | 1.07× |
| Hessen | 72,659 | 0.97× |
| Berlin | 54,309 | 1.23× |
| Rheinland-Pfalz | 43,730 | 0.89× |
| Sachsen | 43,452 | 0.9× |
| Schleswig-Holstein | 42,092 | 1.19× |
| Hamburg | 40,164 | 1.8× |
| Brandenburg | 26,731 | 0.87× |
| Thüringen | 20,951 | 0.83× |
| Sachsen-Anhalt | 17,517 | 0.69× |
| Mecklenburg-Vorpommern | 16,806 | 0.89× |
| Bremen | 8,603 | 1.02× |
| Saarland | 8,457 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 4.07× | Home & Garden |
| Sports | 1.91× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Tagesschau | 2.17× | Movies & TV |
| More Nutrition | 3.01× | Health |
| Food and drink | 1.55× | Food & Beverages |
| Renewable energy | 3.15× | Business & Career |
| VIER PFOTEN | 4.67× | Pets & Animals |
| Environmental engineering | 14.71× | Business & Career |
| Tichys Einblick | 3.93× | Politics & Society |
| Der Tagesspiegel | 2.92× | News |
| Jane Goodall | 6.92× | Pets & Animals |
| Annalena Baerbock | 4.03× | Politics & Society |
| Konstantin Wecker | 5.68× | Music & Radio |
| Markus Lanz | 2.6× | Movies & TV |
| NachDenkSeiten | 5.31× | Politics & Society |
| Petition | 6.11× | Politics & Society |
| Ethical consumerism | 3.03× | Shopping |
| Animal Equality | 4.93× | Politics & Society |
| Alnatura | 4.41× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.85 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.49 |
| Mindfulness | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.1% |
| France | 9.5% |
| Germany | 9.1% |
See Greenpeace audiences in other countries
More Non-governmental organization audiences in Germany
- UNICEF (1,706,143)
- SOS Children's Villages (629,232)
- Amnesty International (375,413)
- Médecins Sans Frontières (375,071)
- International Chamber of Commerce (269,187)
Frequently asked questions
How many fans does Greenpeace have in Germany?
Greenpeace has an estimated audience of 986,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greenpeace fans?
61.3% of Greenpeace fans are female, 38.7% are male, with an average age of 39.3 years.
Which brands do Greenpeace fans like most?
Greenpeace fans show strongest brand affinity for Sustainable energy (4.07×), Sports (1.91×), and Arts and music (1.74×) over the country average.
Where do Greenpeace fans live in Germany?
Greenpeace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 219,628), Bayern (reach 156,379), and Baden-Württemberg (reach 127,862). These three regions account for the largest share of the active audience.
What other brands do Greenpeace fans also like?
Beyond Greenpeace itself, the audience over-indexes on Sports (1.91×), Arts and music (1.74×), Tagesschau (2.17×), and More Nutrition (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greenpeace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.