Rascasse Audience Intelligence

Greenpeace Audience in Germany

A data profile of the people who buy, follow and care about Greenpeace in Germany — modelled from more than twelve digital signal sources. Greenpeace has an estimated audience of 990,047 people in Germany.

#2among Non-governmental organization in Germany#15among NGO / Political Party in Germany#288in Politics & Society

The average Greenpeace fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Julia Klöckner, Sustainable energy, Sports, with strongest over-indexing on Julia Klöckner (5.64× the country average).

Demographically, the Greenpeace audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greenpeace fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Julia Klöckner.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greenpeace profile in Germany.

Audience size
990K
in Germany
Gender
61.3%♀
38.7% male
Age
39.3
average years
Country rank
#6589
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greenpeace fans

61.3% are female, 38.7% are male, average age 39.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Greenpeace audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age39.3
Estimated audience size990,047
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Greenpeace audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Greenpeace audience comes from Germany.

Worldwide audience distribution share by country for Greenpeace
CountryShare
Italy11.1%
France9.4%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greenpeace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greenpeace fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.69×
02Berlin~50K1.18×
03Schleswig-Holstein~40K1.18×
04Bremen~9K1.04×
05Niedersachsen~100K1.03×
06Nordrhein-Westfalen~200K0.99×
07Mecklenburg-Vorpommern~20K0.98×
08Bayern~200K0.97×
09Baden-Württemberg~100K0.92×
10Hessen~70K0.92×
11Sachsen~40K0.91×
12Brandenburg~30K0.90×
13Thüringen~20K0.90×
14Rheinland-Pfalz~40K0.89×
15Saarland~10K0.80×
16Sachsen-Anhalt~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Greenpeace, Germany
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greenpeace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greenpeace audience
#·InterestCategoryAffinity×
01Environmental engineeringBusiness & Career14.71×
02Jane GoodallPets & Animals6.92×
03PetitionPolitics & Society6.11×
04Konstantin WeckerMusic & Radio5.68×
05Julia KlöcknerPolitics & Society5.64×
06NachDenkSeitenPolitics & Society5.31×
07VIER PFOTENPets & Animals4.67×
08Sustainable energyHome & Garden4.07×
09Annalena BaerbockPolitics & Society4.03×
10Tichys EinblickPolitics & Society3.93×
11Ricarda LangPolitics & Society3.81×
12Renewable energyBusiness & Career3.15×
13Ethical consumerismShopping3.03×
14More NutritionHealth3.01×
15Der TagesspiegelNews2.92×
16Markus LanzMovies & TV2.60×
17TagesschauMovies & TV2.17×
18SportsSports1.91×
19Arts and musicArts & Culture1.74×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greenpeace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greenpeace audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.71×
Healthy LifestyleBALANCE1.60×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greenpeace audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
IndividualismJOY0.85×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greenpeace have in Germany?

Greenpeace has an estimated audience of 990,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greenpeace fans?

61.3% of Greenpeace fans are female, 38.7% are male, with an average age of 39.3 years.

03

Which brands do Greenpeace fans like most?

Greenpeace fans show strongest brand affinity for Julia Klöckner (5.64×), Sustainable energy (4.07×), and Sports (1.91×) over the country average.

04

Where do Greenpeace fans live in Germany?

Greenpeace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Greenpeace fans also like?

Beyond Greenpeace itself, the audience over-indexes on Sustainable energy (4.07×), Sports (1.91×), More Nutrition (3.01×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in Germany

See Greenpeace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greenpeace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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