Rascasse Audience Intelligence

SOS Children's Villages Audience in Germany

A data profile of the people who buy, follow and care about SOS Children's Villages in Germany — modelled from more than twelve digital signal sources. SOS Children's Villages has an estimated audience of 628,175 people in Germany.

#3among Non-governmental organization in Germany#25among NGO / Political Party in Germany#454in Politics & Society

The average SOS Children's Villages fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include UNICEF, Julia Klöckner, Tagesschau, with strongest over-indexing on UNICEF (10.49× the country average).

Demographically, the SOS Children's Villages audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SOS Children's Villages fan in Germany is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for UNICEF.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOS Children's Villages profile in Germany.

Audience size
628K
in Germany
Gender
69.9%♀
30.1% male
Age
45.7
average years
Country rank
#9729
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOS Children's Villages fans

69.9% are female, 30.1% are male, average age 45.7.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for SOS Children's Villages audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age45.7
Estimated audience size628,175
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the SOS Children's Villages audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3922%
40-4926%
50+33%
Fig. 04

Worldwide distribution

51.2%

of the worldwide SOS Children's Villages audience comes from Germany.

Worldwide audience distribution share by country for SOS Children's Villages
CountryShare
Germany51.2%
Austria15.8%
Colombia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOS Children's Villages audience in Germany is strongest.

Fig. 05

Top regions by affinity

SOS Children's Villages fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.89×
02Berlin~40K1.26×
03Hamburg~20K1.26×
04Bayern~100K1.24×
05Saarland~9K1.19×
06Brandenburg~20K0.95×
07Nordrhein-Westfalen~100K0.94×
08Schleswig-Holstein~20K0.92×
09Baden-Württemberg~80K0.90×
10Niedersachsen~50K0.85×
11Rheinland-Pfalz~30K0.84×
12Hessen~40K0.81×
13Sachsen~20K0.79×
14Mecklenburg-Vorpommern~9K0.75×
15Thüringen~10K0.73×
16Sachsen-Anhalt~10K0.72×
Fig. 06

Affinity by region

Affinity by region — SOS Children's Villages, Germany
0.72×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOS Children's Villages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOS Children's Villages audience
#·InterestCategoryAffinity×
01Human Rights DayPolitics & Society31.71×
02Non-profit technologyTechnology & Electronics29.28×
03Save the ChildrenKids & Family20.34×
04Orphan (film)Movies & TV16.55×
05Children's rightsKids & Family15.70×
06Soraya (musician)Music & Radio12.17×
07UNICEFPolitics & Society10.49×
08DonationBusiness & Career5.73×
09Julia KlöcknerPolitics & Society5.05×
10Non-governmental organizationPolitics & Society4.79×
11Charitable organizationPolitics & Society4.67×
12FundraisingBusiness & Career3.72×
13PedagogyKids & Family3.68×
14Junge FreiheitNews3.42×
15Nonprofit organizationPolitics & Society2.92×
16Markus LanzMovies & TV2.91×
17Roland KaiserMusic & Radio2.71×
18TagesschauMovies & TV2.48×
19Obi (store)Shopping1.71×
20REWEShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOS Children's Villages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOS Children's Villages audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.58×
Family OrientationCONSERVATISM1.60×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOS Children's Villages audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Luxury OrientationPREMIUM0.75×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOS Children's Villages have in Germany?

SOS Children's Villages has an estimated audience of 628,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SOS Children's Villages fans?

69.9% of SOS Children's Villages fans are female, 30.1% are male, with an average age of 45.7 years.

03

Which brands do SOS Children's Villages fans like most?

SOS Children's Villages fans show strongest brand affinity for UNICEF (10.49×), Julia Klöckner (5.05×), and Tagesschau (2.48×) over the country average.

04

Where do SOS Children's Villages fans live in Germany?

SOS Children's Villages fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do SOS Children's Villages fans also like?

Beyond SOS Children's Villages itself, the audience over-indexes on Julia Klöckner (5.05×), Tagesschau (2.48×), Donation (5.73×), and Save the Children (20.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in Germany

See SOS Children's Villages audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SOS Children's Villages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →