SOS Children's Villages Audience in Germany
SOS Children's Villages has an estimated audience of 633,209 people in Germany. 69.9% are female, 30.1% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: UNICEF, Tagesschau, Donation, Save the Children, Non-profit technology.
The average SOS Children's Villages fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include UNICEF, Tagesschau, Donation, with strongest over-indexing on UNICEF (10.49× the country average). Demographically, the SOS Children's Villages audience skews more female with an average age of 45.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of SOS Children's Villages fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 45.7 |
| Estimated audience size | 633,209 |
Audience persona
The typical SOS Children's Villages fan in Germany is more female, around 45.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UNICEF.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,273 | 0.98× |
| Bayern | 127,129 | 1.26× |
| Baden-Württemberg | 77,116 | 0.9× |
| Niedersachsen | 53,224 | 0.87× |
| Hessen | 42,827 | 0.89× |
| Berlin | 37,008 | 1.32× |
| Rheinland-Pfalz | 26,624 | 0.84× |
| Sachsen | 21,581 | 0.7× |
| Schleswig-Holstein | 20,681 | 0.92× |
| Brandenburg | 18,041 | 0.92× |
| Hamburg | 17,878 | 1.26× |
| Thüringen | 11,554 | 0.72× |
| Sachsen-Anhalt | 11,072 | 0.68× |
| Bremen | 10,547 | 1.96× |
| Saarland | 8,874 | 1.15× |
| Mecklenburg-Vorpommern | 7,617 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UNICEF | 10.49× | Politics & Society |
| Tagesschau | 2.48× | Movies & TV |
| Donation | 5.73× | Business & Career |
| Save the Children | 20.34× | Kids & Family |
| Non-profit technology | 29.28× | Technology & Electronics |
| Gala | 2.41× | News |
| Orphan (film) | 16.55× | Movies & TV |
| 2.28× | Internet & Social Media | |
| Charitable organization | 4.67× | Politics & Society |
| Children's rights | 15.7× | Kids & Family |
| Non-governmental organization | 4.79× | Politics & Society |
| Pedagogy | 3.68× | Kids & Family |
| Human Rights Day | 31.71× | Politics & Society |
| Soraya (musician) | 12.17× | Music & Radio |
| Markus Lanz | 2.91× | Movies & TV |
| Olaf Scholz | 4.91× | Politics & Society |
| Obi (store) | 1.71× | Shopping |
| Fundraising | 3.72× | Business & Career |
| Roland Kaiser | 2.71× | Music & Radio |
| REWE | 1.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.09 |
| Pet Ownership | JOY | 1.7 |
| Mindfulness | BALANCE | 1.49 |
| Need for Security | CONSERVATISM | 1.49 |
| Community Orientation | OPEN | 1.46 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.0% |
| Austria | 18.1% |
| Colombia | 8.2% |
See SOS Children's Villages audiences in other countries
- SOS Children's Villages — United States
- SOS Children's Villages — United Kingdom
- SOS Children's Villages — France
- SOS Children's Villages — Italy
- SOS Children's Villages — Spain
- SOS Children's Villages — Brazil
- SOS Children's Villages — Japan
- SOS Children's Villages — South Korea
- SOS Children's Villages — India
More Non-governmental organization audiences in Germany
- UNICEF (1,706,143)
- Greenpeace (986,029)
- Amnesty International (375,413)
- Médecins Sans Frontières (375,071)
- International Chamber of Commerce (269,187)
Frequently asked questions
How many fans does SOS Children's Villages have in Germany?
SOS Children's Villages has an estimated audience of 633,209 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SOS Children's Villages fans?
69.9% of SOS Children's Villages fans are female, 30.1% are male, with an average age of 45.7 years.
Which brands do SOS Children's Villages fans like most?
SOS Children's Villages fans show strongest brand affinity for UNICEF (10.49×), Tagesschau (2.48×), and Donation (5.73×) over the country average.
Where do SOS Children's Villages fans live in Germany?
SOS Children's Villages fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,273), Bayern (reach 127,129), and Baden-Württemberg (reach 77,116). These three regions account for the largest share of the active audience.
What other brands do SOS Children's Villages fans also like?
Beyond SOS Children's Villages itself, the audience over-indexes on Tagesschau (2.48×), Donation (5.73×), Save the Children (20.34×), and Non-profit technology (29.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SOS Children's Villages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.