Soraya (musician) Audience in Germany
Soraya (musician) has an estimated audience of 241,911 people in Germany. 79.4% are female, 20.6% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tradition, SOS Children's Villages, Rossmann, Bonprix, C&A.
The average Soraya (musician) fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tradition, SOS Children's Villages, Rossmann, with strongest over-indexing on Tradition (3.44× the country average). Demographically, the Soraya (musician) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Soraya (musician) fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 37.4 |
| Estimated audience size | 241,911 |
Audience persona
The typical Soraya (musician) fan in Germany is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Tradition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,203 | 1.03× |
| Bayern | 67,895 | 1.01× |
| Baden-Württemberg | 56,940 | 1× |
| Niedersachsen | 47,471 | 1.17× |
| Hessen | 37,100 | 1.16× |
| Rheinland-Pfalz | 20,623 | 0.98× |
| Sachsen | 19,923 | 0.97× |
| Berlin | 18,164 | 0.97× |
| Schleswig-Holstein | 14,333 | 0.95× |
| Brandenburg | 12,788 | 0.98× |
| Sachsen-Anhalt | 11,697 | 1.08× |
| Thüringen | 10,333 | 0.97× |
| Hamburg | 9,360 | 0.99× |
| Mecklenburg-Vorpommern | 7,951 | 0.99× |
| Saarland | 4,908 | 0.95× |
| Bremen | 3,577 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tradition | 3.44× | Politics & Society |
| SOS Children's Villages | 9.72× | Politics & Society |
| Rossmann | 1.63× | Shopping |
| Bonprix | 1.94× | Shopping |
| C&A | 1.61× | Shopping |
| QVC | 1.79× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.65× | Movies & TV |
| BUNTE.de | 2.08× | Internet & Social Media |
| Children's clothing | 1.59× | Fashion & Accessoires |
| Ernsting's family | 1.74× | Shopping |
| Florian Silbereisen | 1.63× | Music & Radio |
| Heidi Klum | 1.77× | Fashion & Accessoires |
| Permanent makeup | 1.8× | Beauty & Wellness |
| Ulla Popken | 1.84× | Fashion & Accessoires |
| Child care | 1.68× | Kids & Family |
| Mascara | 1.88× | Beauty & Wellness |
| Pastry | 1.51× | Food & Beverages |
| Pharmacy | 1.52× | Business & Career |
| Waxing | 1.76× | Beauty & Wellness |
| Eyelash extensions | 1.76× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.44 |
| Family Orientation | CONSERVATISM | 1.58 |
| Price Sensitivity | PREMIUM | 1.17 |
| Indulgence | JOY | 1.11 |
| Creativity | OPEN | 1.07 |
| Risk Appetite | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 31.5% |
| Japan | 11.0% |
| Germany | 9.0% |
See Soraya (musician) audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Soraya (musician) have in Germany?
Soraya (musician) has an estimated audience of 241,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soraya (musician) fans?
79.4% of Soraya (musician) fans are female, 20.6% are male, with an average age of 37.4 years.
Which brands do Soraya (musician) fans like most?
Soraya (musician) fans show strongest brand affinity for Tradition (3.44×), SOS Children's Villages (9.72×), and Rossmann (1.63×) over the country average.
Where do Soraya (musician) fans live in Germany?
Soraya (musician) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,203), Bayern (reach 67,895), and Baden-Württemberg (reach 56,940). These three regions account for the largest share of the active audience.
What other brands do Soraya (musician) fans also like?
Beyond Soraya (musician) itself, the audience over-indexes on SOS Children's Villages (9.72×), Rossmann (1.63×), Bonprix (1.94×), and C&A (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soraya (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.