Waxing Audience in Germany
Waxing has an estimated audience of 3,852,658 people in Germany. 75.8% are female, 24.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sugaring, Hair removal, Laser diode, Facial hair, Epilator.
The average Waxing fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sugaring, Hair removal, Laser diode, with strongest over-indexing on Sugaring (464.29× the country average). Demographically, the Waxing audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Waxing fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 37.1 |
| Estimated audience size | 3,852,658 |
Audience persona
The typical Waxing fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Sugaring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 836,354 | 0.99× |
| Bayern | 704,318 | 1.14× |
| Baden-Württemberg | 618,228 | 1.18× |
| Hessen | 401,035 | 1.37× |
| Berlin | 361,368 | 2.1× |
| Niedersachsen | 315,559 | 0.84× |
| Rheinland-Pfalz | 199,799 | 1.04× |
| Sachsen | 149,648 | 0.79× |
| Schleswig-Holstein | 124,511 | 0.9× |
| Hamburg | 113,475 | 1.3× |
| Brandenburg | 97,956 | 0.82× |
| Thüringen | 64,391 | 0.66× |
| Sachsen-Anhalt | 59,420 | 0.6× |
| Saarland | 41,158 | 0.87× |
| Mecklenburg-Vorpommern | 40,286 | 0.55× |
| Bremen | 28,610 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sugaring | 464.29× | Beauty & Wellness |
| Hair removal | 22.62× | Beauty & Wellness |
| Laser diode | 34.91× | Technology & Electronics |
| Facial hair | 12.39× | Beauty & Wellness |
| Epilator | 19.73× | Beauty & Wellness |
| Underarm hair | 39.91× | Beauty & Wellness |
| Funny Pets | 12.78× | Internet & Social Media |
| Plucking (hair removal) | 47.63× | Beauty & Wellness |
| Safety razor | 40.75× | Beauty & Wellness |
| Threading (epilation) | 62× | Beauty & Wellness |
| Pepco | 10.56× | Fashion & Accessoires |
| Food and drink | 1.53× | Food & Beverages |
| Hair iron | 5.7× | Beauty & Wellness |
| Intense pulsed light | 51.16× | Health |
| Hair wax | 15.9× | Beauty & Wellness |
| Eyebrow | 4.38× | Beauty & Wellness |
| Men With Beards | 33.16× | Beauty & Wellness |
| Hairbrush | 4.98× | Beauty & Wellness |
| Hair follicle | 4.08× | Beauty & Wellness |
| Shaving | 4.32× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Design Affinity | PREMIUM | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 14.0% |
| Italy | 5.4% |
See Waxing audiences in other countries
More Hair removal audiences in Germany
- Hair removal (3,513,338)
- Facial hair (2,551,341)
- Razor (1,592,213)
- Epilator (684,054)
- Brazilian Waxing (483,063)
Frequently asked questions
How many fans does Waxing have in Germany?
Waxing has an estimated audience of 3,852,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waxing fans?
75.8% of Waxing fans are female, 24.2% are male, with an average age of 37.1 years.
Which brands do Waxing fans like most?
Waxing fans show strongest brand affinity for Sugaring (464.29×), Hair removal (22.62×), and Laser diode (34.91×) over the country average.
Where do Waxing fans live in Germany?
Waxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 836,354), Bayern (reach 704,318), and Baden-Württemberg (reach 618,228). These three regions account for the largest share of the active audience.
What other brands do Waxing fans also like?
Beyond Waxing itself, the audience over-indexes on Hair removal (22.62×), Laser diode (34.91×), Facial hair (12.39×), and Epilator (19.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.