Rascasse Audience Intelligence

Waxing Audience in Germany

A data profile of the people who buy, follow and care about Waxing in Germany — modelled from more than twelve digital signal sources. Waxing has an estimated audience of 3,852,658 people in Germany.

#1among Hair removal in Germany#958among Topic in Germany#26in Beauty & Wellness

The average Waxing fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sugaring, Hair removal, Laser diode, with strongest over-indexing on Sugaring (464.29× the country average).

Demographically, the Waxing audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waxing fan in Germany is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Sugaring.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waxing profile in Germany.

Audience size
3.9M
in Germany
Gender
75.8%♀
24.2% male
Age
37.1
average years
Country rank
#1549
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waxing fans

75.8% are female, 24.2% are male, average age 37.1.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Waxing audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age37.1
Estimated audience size3,852,658
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Waxing audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Waxing audience comes from Germany.

Worldwide audience distribution share by country for Waxing
CountryShare
United States16.0%
Japan14.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waxing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waxing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K2.02×
02Hamburg~100K1.33×
03Hessen~400K1.32×
04Bayern~700K1.13×
05Baden-Württemberg~600K1.13×
06Rheinland-Pfalz~200K1.04×
07Nordrhein-Westfalen~800K0.98×
08Bremen~30K0.93×
09Schleswig-Holstein~100K0.91×
10Saarland~40K0.91×
11Brandenburg~100K0.84×
12Niedersachsen~300K0.83×
13Sachsen~200K0.79×
14Thüringen~70K0.72×
15Sachsen-Anhalt~70K0.66×
16Mecklenburg-Vorpommern~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Waxing, Germany
0.63×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waxing audience
#·InterestCategoryAffinity×
01SugaringBeauty & Wellness464.29×
02Threading (epilation)Beauty & Wellness62.00×
03Intense pulsed lightHealth51.16×
04Plucking (hair removal)Beauty & Wellness47.63×
05Safety razorBeauty & Wellness40.75×
06Underarm hairBeauty & Wellness39.91×
07Laser diodeTechnology & Electronics34.91×
08Men With BeardsBeauty & Wellness33.16×
09Hair removalBeauty & Wellness22.62×
10EpilatorBeauty & Wellness19.73×
11Hair waxBeauty & Wellness15.90×
12Funny PetsInternet & Social Media12.78×
13Facial hairBeauty & Wellness12.39×
14PepcoFashion & Accessoires10.56×
15Hair ironBeauty & Wellness5.70×
16HairbrushBeauty & Wellness4.98×
17EyebrowBeauty & Wellness4.38×
18ShavingBeauty & Wellness4.32×
19Hair follicleBeauty & Wellness4.08×
20Food and drinkFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waxing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.24×
IndividualismJOY1.22×
Convenience OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waxing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
DIY MentalityTHRILL0.74×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waxing have in Germany?

Waxing has an estimated audience of 3,852,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Waxing fans?

75.8% of Waxing fans are female, 24.2% are male, with an average age of 37.1 years.

03

Which brands do Waxing fans like most?

Waxing fans show strongest brand affinity for Sugaring (464.29×), Hair removal (22.62×), and Laser diode (34.91×) over the country average.

04

Where do Waxing fans live in Germany?

Waxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Waxing fans also like?

Beyond Waxing itself, the audience over-indexes on Hair removal (22.62×), Laser diode (34.91×), Facial hair (12.39×), and Epilator (19.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair removal audiences in Germany

See Waxing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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