Rascasse Audience Intelligence

Funny Pets Audience in Germany

A data profile of the people who buy, follow and care about Funny Pets in Germany — modelled from more than twelve digital signal sources. Funny Pets has an estimated audience of 1,174,652 people in Germany.

#10among Content type in Germany#2836among Topic in Germany#89in Internet & Social Media

The average Funny Pets fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Waxing, Beck, Funny animal, with strongest over-indexing on Waxing (12.78× the country average).

Demographically, the Funny Pets audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Funny Pets fan in Germany is more female, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Waxing.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funny Pets profile in Germany.

Audience size
1.2M
in Germany
Gender
63.9%♀
36.1% male
Age
36.0
average years
Country rank
#5641
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Funny Pets fans

63.9% are female, 36.1% are male, average age 36.0.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Funny Pets audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age36.0
Estimated audience size1,174,652
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Funny Pets audience in Germany
Age bracketShare%
16-1931%
20-2918%
30-3917%
40-4920%
50+14%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Funny Pets audience comes from Germany.

Worldwide audience distribution share by country for Funny Pets
CountryShare
United States21.9%
Japan15.4%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funny Pets audience in Germany is strongest.

Fig. 05

Top regions by affinity

Funny Pets fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.45×
02Saarland~20K1.27×
03Mecklenburg-Vorpommern~20K1.10×
04Sachsen-Anhalt~30K1.07×
05Thüringen~30K1.07×
06Brandenburg~40K0.99×
07Schleswig-Holstein~40K0.93×
08Hamburg~20K0.92×
09Rheinland-Pfalz~50K0.91×
10Sachsen~50K0.88×
11Berlin~50K0.87×
12Niedersachsen~100K0.84×
13Hessen~70K0.82×
14Bayern~100K0.77×
15Baden-Württemberg~100K0.76×
16Nordrhein-Westfalen~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Funny Pets, Germany
0.72×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funny Pets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funny Pets audience
#·InterestCategoryAffinity×
01Pub quizGames55.65×
02SD EibarSports42.37×
03Funny animalInternet & Social Media34.92×
04BeckMusic & Radio20.00×
05Beck's BreweryFood & Beverages20.00×
06Quincy JonesMusic & Radio20.00×
07Wir sind HeldenMusic & Radio18.80×
08MigrosShopping14.08×
09WaxingBeauty & Wellness12.78×
10Cats (musical)Music & Radio11.79×
11Sportfreunde StillerMusic & Radio10.33×
12BarbieKids & Family8.34×
13Hair removalBeauty & Wellness7.20×
14Sunday BrunchKids & Family6.05×
15Pet sittingPets & Animals5.84×
16Maine CoonPets & Animals4.63×
17Crime fictionLiterature4.09×
18RedditInternet & Social Media2.95×
19HugendubelShopping2.71×
20RyanairTravel & Leisure2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funny Pets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funny Pets audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.25×
Quality AwarenessPREMIUM1.88×
SpiritualityBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funny Pets audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
DIY MentalityTHRILL0.79×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funny Pets have in Germany?

Funny Pets has an estimated audience of 1,174,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Funny Pets fans?

63.9% of Funny Pets fans are female, 36.1% are male, with an average age of 36.0 years.

03

Which brands do Funny Pets fans like most?

Funny Pets fans show strongest brand affinity for Waxing (12.78×), Beck (20×), and Funny animal (34.92×) over the country average.

04

Where do Funny Pets fans live in Germany?

Funny Pets fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Funny Pets fans also like?

Beyond Funny Pets itself, the audience over-indexes on Beck (20×), Funny animal (34.92×), Pub quiz (55.65×), and Cats (musical) (11.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Funny Pets audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Funny Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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