Funny Pets Audience in Germany

Funny Pets has an estimated audience of 1,174,652 people in Germany. 63.9% are female, 36.1% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Waxing, Migros, Funny animal, Beck, Pub quiz.

The average Funny Pets fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Waxing, Migros, Funny animal, with strongest over-indexing on Waxing (11.62× the country average). Demographically, the Funny Pets audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Funny Pets fans

Demographic split for Funny Pets audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age36.0
Estimated audience size1,174,652

Audience persona

The typical Funny Pets fan in Germany is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Waxing.

Top regions in Germany

Top regions ranked by reach for Funny Pets in Germany
RegionReachAffinity
Nordrhein-Westfalen150,9470.59×
Bayern117,4240.62×
Baden-Württemberg73,6950.46×
Niedersachsen61,8040.54×
Hessen54,9440.61×
Rheinland-Pfalz42,3550.72×
Sachsen-Anhalt40,9911.35×
Brandenburg36,473
Sachsen35,4890.62×
Thüringen35,4541.18×
Schleswig-Holstein32,2450.76×
Mecklenburg-Vorpommern30,2841.35×
Saarland30,1052.09×
Berlin28,8500.55×
Bremen28,6992.86×
Hamburg18,5660.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funny Pets audience
BrandAffinityCategory
Waxing11.62×Beauty & Wellness
Migros24.97×Shopping
Funny animal43.54×Internet & Social Media
Beck20×Music & Radio
Pub quiz49.88×Games
Hair removal7.02×Beauty & Wellness
Group buying10.46×Shopping
Japan Airlines20.79×Travel & Leisure
Grimes (musician)20×Music & Radio
Art Collecting8.63×Arts & Culture
Maine Coon4.74×Pets & Animals
tom waits20×Movies & TV
Pet sitting3.86×Pets & Animals
Storm of Love3.69×Movies & TV
Bangkok Airways20.02×Travel & Leisure
Kettcar15.9×Music & Radio
Vegetable Gardening5.77×Food & Beverages
Ryanair2.38×Travel & Leisure
China Airlines17.33×Travel & Leisure
AirAsia15.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funny Pets audience
TraitClusterScore
TravellingTHRILL2.61
Pet OwnershipJOY1.72
Sports ActivityPOWER1.63
TraditionCONSERVATISM1.53
Urban LifestyleOPEN1.47
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Funny Pets
CountryShare
United States21.9%
Japan15.4%
Germany5.7%

See Funny Pets audiences in other countries

More Content type audiences in Germany

Frequently asked questions

How many fans does Funny Pets have in Germany?

Funny Pets has an estimated audience of 1,174,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Funny Pets fans?

63.9% of Funny Pets fans are female, 36.1% are male, with an average age of 36.0 years.

Which brands do Funny Pets fans like most?

Funny Pets fans show strongest brand affinity for Waxing (11.62×), Migros (24.97×), and Funny animal (43.54×) over the country average.

Where do Funny Pets fans live in Germany?

Funny Pets fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,947), Bayern (reach 117,424), and Baden-Württemberg (reach 73,695). These three regions account for the largest share of the active audience.

What other brands do Funny Pets fans also like?

Beyond Funny Pets itself, the audience over-indexes on Migros (24.97×), Funny animal (43.54×), Beck (20×), and Pub quiz (49.88×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Funny Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.