Rascasse Audience Intelligence

Hairbrush Audience in Germany

A data profile of the people who buy, follow and care about Hairbrush in Germany — modelled from more than twelve digital signal sources. Hairbrush has an estimated audience of 2,512,597 people in Germany.

#10among Hair in Germany#1576among Topic in Germany#65in Beauty & Wellness

The average Hairbrush fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair conditioner, dB’s, TikTok, with strongest over-indexing on Hair conditioner (9.29× the country average).

Demographically, the Hairbrush audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hairbrush fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Hair conditioner.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairbrush profile in Germany.

Audience size
2.5M
in Germany
Gender
71.3%♀
28.7% male
Age
35.5
average years
Country rank
#2634
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairbrush fans

71.3% are female, 28.7% are male, average age 35.5.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Hairbrush audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age35.5
Estimated audience size2,512,597
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Hairbrush audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Hairbrush audience comes from Germany.

Worldwide audience distribution share by country for Hairbrush
CountryShare
Japan20.4%
United States19.3%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairbrush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hairbrush fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.10×
02Nordrhein-Westfalen~600K1.08×
03Schleswig-Holstein~90K1.04×
04Mecklenburg-Vorpommern~50K1.04×
05Baden-Württemberg~400K1.03×
06Brandenburg~80K1.03×
07Sachsen-Anhalt~70K1.03×
08Sachsen~100K1.02×
09Thüringen~60K1.01×
10Niedersachsen~200K1.00×
11Bremen~20K1.00×
12Berlin~100K0.99×
13Bayern~400K0.98×
14Rheinland-Pfalz~100K0.96×
15Hessen~200K0.95×
16Saarland~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Hairbrush, Germany
0.86×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hairbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hairbrush audience
#·InterestCategoryAffinity×
01Hair conditionerBeauty & Wellness9.29×
02Fitness and figure competitionSports4.53×
03Hair ExtensionsBeauty & Wellness4.51×
04Modeling agencyFashion & Accessoires4.21×
05Health And BeautyBeauty & Wellness3.64×
06Extreme sportSports3.25×
07Home constructionHome & Garden3.19×
08Dog healthPets & Animals3.19×
09DiscountingShopping3.12×
10Landscape photographyTechnology & Electronics2.78×
11Dog walkingPets & Animals2.71×
12Booking.comTravel & Leisure2.69×
13Home repairHome & Garden2.49×
14Health & wellnessHealth2.43×
15TikTokInternet & Social Media2.09×
16ReadingLiterature1.72×
17Consumer electronicsTechnology & Electronics1.64×
18FoodFood & Beverages1.63×
19Food and drinkFood & Beverages1.54×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hairbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hairbrush audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.94×
MindfulnessBALANCE1.83×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hairbrush audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.43×
Quality AwarenessPREMIUM0.56×
Family OrientationCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hairbrush have in Germany?

Hairbrush has an estimated audience of 2,512,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hairbrush fans?

71.3% of Hairbrush fans are female, 28.7% are male, with an average age of 35.5 years.

03

Which brands do Hairbrush fans like most?

Hairbrush fans show strongest brand affinity for Hair conditioner (9.29×), dB’s (1.52×), and TikTok (2.09×) over the country average.

04

Where do Hairbrush fans live in Germany?

Hairbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hairbrush fans also like?

Beyond Hairbrush itself, the audience over-indexes on dB’s (1.52×), TikTok (2.09×), Home construction (3.19×), and Fitness and figure competition (4.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hairbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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