Hairbrush Audience in Germany
Hairbrush has an estimated audience of 2,512,597 people in Germany. 71.3% are female, 28.7% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair conditioner, TikTok, Home construction, Fitness and figure competition, Reading.
The average Hairbrush fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair conditioner, TikTok, Home construction, with strongest over-indexing on Hair conditioner (9.29× the country average). Demographically, the Hairbrush audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Travelling, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hairbrush fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 35.5 |
| Estimated audience size | 2,512,597 |
Audience persona
The typical Hairbrush fan in Germany is more female, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Hair conditioner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,962 | 1.04× |
| Bayern | 409,592 | 1.01× |
| Baden-Württemberg | 360,149 | 1.05× |
| Niedersachsen | 246,924 | 1.01× |
| Hessen | 180,766 | 0.94× |
| Sachsen | 127,273 | 1.03× |
| Rheinland-Pfalz | 120,784 | 0.96× |
| Berlin | 110,427 | 0.98× |
| Schleswig-Holstein | 95,474 | 1.06× |
| Brandenburg | 81,503 | 1.05× |
| Sachsen-Anhalt | 64,462 | 0.99× |
| Hamburg | 63,613 | 1.12× |
| Thüringen | 61,615 | 0.96× |
| Mecklenburg-Vorpommern | 49,742 | 1.04× |
| Saarland | 23,820 | 0.77× |
| Bremen | 20,975 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair conditioner | 9.29× | Beauty & Wellness |
| TikTok | 2.09× | Internet & Social Media |
| Home construction | 3.19× | Home & Garden |
| Fitness and figure competition | 4.53× | Sports |
| Reading | 1.72× | Literature |
| Food and drink | 1.54× | Food & Beverages |
| Food | 1.63× | Food & Beverages |
| Consumer electronics | 1.64× | Technology & Electronics |
| Dog health | 3.19× | Pets & Animals |
| Modeling agency | 4.21× | Fashion & Accessoires |
| Dog walking | 2.71× | Pets & Animals |
| Health & wellness | 2.43× | Health |
| Booking.com | 2.69× | Travel & Leisure |
| Home repair | 2.49× | Home & Garden |
| Discounting | 3.12× | Shopping |
| Landscape photography | 2.78× | Technology & Electronics |
| Extreme sport | 3.25× | Sports |
| Hair Extensions | 4.51× | Beauty & Wellness |
| Health And Beauty | 3.64× | Beauty & Wellness |
| Dog collar | 2.71× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Price Sensitivity | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.29 |
| Creativity | OPEN | 1.27 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.4% |
| United States | 19.3% |
| Brazil | 4.2% |
See Hairbrush audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hairbrush have in Germany?
Hairbrush has an estimated audience of 2,512,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hairbrush fans?
71.3% of Hairbrush fans are female, 28.7% are male, with an average age of 35.5 years.
Which brands do Hairbrush fans like most?
Hairbrush fans show strongest brand affinity for Hair conditioner (9.29×), TikTok (2.09×), and Home construction (3.19×) over the country average.
Where do Hairbrush fans live in Germany?
Hairbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 572,962), Bayern (reach 409,592), and Baden-Württemberg (reach 360,149). These three regions account for the largest share of the active audience.
What other brands do Hairbrush fans also like?
Beyond Hairbrush itself, the audience over-indexes on TikTok (2.09×), Home construction (3.19×), Fitness and figure competition (4.53×), and Reading (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.