Hair Extensions Audience in Germany
Hair Extensions has an estimated audience of 2,798,942 people in Germany. 70.3% are female, 29.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Bank account, Cachorro, Commercial mortgage, Combat sport.
The average Hair Extensions fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Bank account, Cachorro, with strongest over-indexing on Gil Ofarim (2.32× the country average). Demographically, the Hair Extensions audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions
Demographics of Hair Extensions fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 32.8 |
| Estimated audience size | 2,798,942 |
Audience persona
The typical Hair Extensions fan in Germany is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 689,704 | 1.13× |
| Bayern | 525,015 | 1.17× |
| Baden-Württemberg | 436,921 | 1.14× |
| Hessen | 299,826 | 1.41× |
| Niedersachsen | 268,072 | 0.99× |
| Berlin | 186,157 | 1.49× |
| Rheinland-Pfalz | 139,004 | 0.99× |
| Sachsen | 99,979 | 0.73× |
| Schleswig-Holstein | 88,201 | 0.88× |
| Hamburg | 75,441 | 1.19× |
| Brandenburg | 72,652 | 0.84× |
| Thüringen | 52,861 | 0.74× |
| Sachsen-Anhalt | 50,101 | 0.69× |
| Mecklenburg-Vorpommern | 44,536 | 0.83× |
| Saarland | 33,612 | 0.98× |
| Bremen | 25,742 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.32× | Music & Radio |
| Bank account | 3.6× | Business & Career |
| Cachorro | 4.25× | Pets & Animals |
| Commercial mortgage | 2.43× | Business & Career |
| Combat sport | 1.51× | Sports |
| Collectable | 1.61× | Kids & Family |
| Product design | 1.55× | Business & Career |
| Handmade Gifts | 1.91× | Kids & Family |
| Information sensitivity | 4× | Technology & Electronics |
| Karaman | 6.16× | Sports |
| Liberace | 4.42× | Music & Radio |
| Fantasy Earth: Zero | 4.65× | Games |
| Ipekyol | 2.83× | Shopping |
| Nurse education | 1.67× | Kids & Family |
| MS Mode | 4.41× | Fashion & Accessoires |
| Home Delivery | 1.76× | Food & Beverages |
| Icon (magazine) | 1.6× | Arts & Culture |
| HODINKEE | 6.43× | Fashion & Accessoires |
| Ireen Sheer | 1.7× | Music & Radio |
| Picnic | 2.18× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.63 |
| Individualism | JOY | 1.62 |
| DIY Mentality | THRILL | 1.55 |
| Sports Activity | POWER | 1.42 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Japan | 10.5% |
| United Kingdom | 5.0% |
See Hair Extensions audiences in other countries
More Hair extensions audiences in Germany
- Wig (3,383,678)
- Lace wig (2,480,118)
- Human Hair Extensions (274,639)
- Cliphair Extensions (65,694)
- Hairdreams (38,860)
Frequently asked questions
How many fans does Hair Extensions have in Germany?
Hair Extensions has an estimated audience of 2,798,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair Extensions fans?
70.3% of Hair Extensions fans are female, 29.7% are male, with an average age of 32.8 years.
Which brands do Hair Extensions fans like most?
Hair Extensions fans show strongest brand affinity for Gil Ofarim (2.32×), Bank account (3.6×), and Cachorro (4.25×) over the country average.
Where do Hair Extensions fans live in Germany?
Hair Extensions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 689,704), Bayern (reach 525,015), and Baden-Württemberg (reach 436,921). These three regions account for the largest share of the active audience.
What other brands do Hair Extensions fans also like?
Beyond Hair Extensions itself, the audience over-indexes on Bank account (3.6×), Cachorro (4.25×), Commercial mortgage (2.43×), and Combat sport (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair Extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.