Hair tutorials Audience in Germany
Hair tutorials has an estimated audience of 1,965,077 people in Germany. 76.7% are female, 23.3% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, JACK & JONES, Hair conditioner, Shellac, Natural foods.
The average Hair tutorials fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, JACK & JONES, Hair conditioner, with strongest over-indexing on Livemusic (5.19× the country average). Demographically, the Hair tutorials audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair tutorials fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 33.9 |
| Estimated audience size | 1,965,077 |
Audience persona
The typical Hair tutorials fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,731 | 0.91× |
| Bayern | 256,578 | 0.81× |
| Baden-Württemberg | 237,594 | 0.89× |
| Niedersachsen | 168,545 | 0.88× |
| Hessen | 122,213 | 0.82× |
| Sachsen | 78,292 | 0.81× |
| Berlin | 74,772 | 0.85× |
| Rheinland-Pfalz | 73,980 | 0.75× |
| Brandenburg | 56,174 | 0.92× |
| Schleswig-Holstein | 54,799 | 0.78× |
| Thüringen | 49,494 | 0.99× |
| Hamburg | 43,948 | 0.99× |
| Mecklenburg-Vorpommern | 40,438 | 1.08× |
| Saarland | 40,199 | 1.67× |
| Bremen | 37,656 | 2.24× |
| Sachsen-Anhalt | 31,349 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.19× | Music & Radio |
| JACK & JONES | 20× | Fashion & Accessoires |
| Hair conditioner | 5.78× | Beauty & Wellness |
| Shellac | 6.73× | Beauty & Wellness |
| Natural foods | 5.31× | Food & Beverages |
| Makeup Tutorials | 5.31× | Beauty & Wellness |
| Natural skin care | 4.93× | Beauty & Wellness |
| Fear and Loathing in Las Vegas (film) | 20× | Movies & TV |
| Travel Blogger | 7.11× | Travel & Leisure |
| Skin care | 3.34× | Beauty & Wellness |
| TikTok | 1.79× | Internet & Social Media |
| Primark | 2.77× | Shopping |
| Do it yourself (DIY) | 2.08× | Home & Garden |
| Spiegel Online | 1.95× | News |
| Sephora | 3.94× | Shopping |
| Lieferando.de | 2.06× | Food & Beverages |
| Property finder | 3.23× | Home & Garden |
| Kate Walsh (actress) | 16.44× | Movies & TV |
| Hair care | 2.98× | Beauty & Wellness |
| Digital photography | 2.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.52 |
| Extroversion | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.42 |
| Price Sensitivity | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 9.6% |
| Germany | 8.9% |
See Hair tutorials audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair tutorials have in Germany?
Hair tutorials has an estimated audience of 1,965,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair tutorials fans?
76.7% of Hair tutorials fans are female, 23.3% are male, with an average age of 33.9 years.
Which brands do Hair tutorials fans like most?
Hair tutorials fans show strongest brand affinity for Livemusic (5.19×), JACK & JONES (20×), and Hair conditioner (5.78×) over the country average.
Where do Hair tutorials fans live in Germany?
Hair tutorials fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,731), Bayern (reach 256,578), and Baden-Württemberg (reach 237,594). These three regions account for the largest share of the active audience.
What other brands do Hair tutorials fans also like?
Beyond Hair tutorials itself, the audience over-indexes on JACK & JONES (20×), Hair conditioner (5.78×), Shellac (6.73×), and Natural foods (5.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.