Rascasse Audience Intelligence

Hair tutorials Audience in Germany

A data profile of the people who buy, follow and care about Hair tutorials in Germany — modelled from more than twelve digital signal sources. Hair tutorials has an estimated audience of 1,965,077 people in Germany.

#12among Hair in Germany#1965among Topic in Germany#86in Beauty & Wellness

The average Hair tutorials fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paris Jackson, Burn (energy drink), Curly Hair, with strongest over-indexing on Paris Jackson (27.58× the country average).

Demographically, the Hair tutorials audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair tutorials fan in Germany is more female, around 33.9 years old, with strong Individualism tendencies and a notable affinity for Paris Jackson.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair tutorials profile in Germany.

Audience size
2M
in Germany
Gender
76.7%♀
23.3% male
Age
33.9
average years
Country rank
#3424
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair tutorials fans

76.7% are female, 23.3% are male, average age 33.9.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Hair tutorials audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age33.9
Estimated audience size1,965,077
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Hair tutorials audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Hair tutorials audience comes from Germany.

Worldwide audience distribution share by country for Hair tutorials
CountryShare
United States24.9%
Italy9.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair tutorials audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair tutorials fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.34×
02Saarland~30K1.18×
03Mecklenburg-Vorpommern~40K1.05×
04Thüringen~50K1.01×
05Brandenburg~60K0.97×
06Sachsen-Anhalt~50K0.97×
07Hamburg~40K0.97×
08Schleswig-Holstein~70K0.93×
09Niedersachsen~200K0.91×
10Rheinland-Pfalz~90K0.91×
11Sachsen~90K0.91×
12Nordrhein-Westfalen~400K0.90×
13Berlin~80K0.90×
14Baden-Württemberg~200K0.88×
15Hessen~100K0.87×
16Bayern~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Hair tutorials, Germany
0.84×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair tutorials audience
#·InterestCategoryAffinity×
01Burn (energy drink)Food & Beverages91.76×
02ICI Paris XLShopping89.73×
03Pierre HerméFood & Beverages51.33×
04Brazilian cuisineFood & Beverages30.65×
05HydraFacialBeauty & Wellness30.28×
06ghdBeauty & Wellness28.63×
07Paris JacksonMovies & TV27.58×
08The Bold and the BeautifulMovies & TV18.55×
09HerbalifeHealth16.28×
10Curly HairBeauty & Wellness12.37×
11Folic acidHealth10.84×
12Hair ExtensionsBeauty & Wellness7.04×
13ShellacBeauty & Wellness6.99×
14Lace wigBeauty & Wellness5.92×
15Gina TricotFashion & Accessoires5.73×
16Makeup TutorialsBeauty & Wellness5.27×
17Women's clothingFashion & Accessoires3.32×
18Child developmentBusiness & Career2.95×
19Beauty salonsBeauty & Wellness2.30×
20Consumer electronicsTechnology & Electronics1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair tutorials audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.63×
ExtroversionTHRILL1.40×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair tutorials audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
Risk AppetiteTHRILL0.49×
Need for SecurityCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair tutorials have in Germany?

Hair tutorials has an estimated audience of 1,965,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair tutorials fans?

76.7% of Hair tutorials fans are female, 23.3% are male, with an average age of 33.9 years.

03

Which brands do Hair tutorials fans like most?

Hair tutorials fans show strongest brand affinity for Paris Jackson (27.58×), Burn (energy drink) (91.76×), and Curly Hair (12.37×) over the country average.

04

Where do Hair tutorials fans live in Germany?

Hair tutorials fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hair tutorials fans also like?

Beyond Hair tutorials itself, the audience over-indexes on Burn (energy drink) (91.76×), Curly Hair (12.37×), ghd (28.63×), and HydraFacial (30.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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