ghd Target Market in Germany
A data profile of the people who buy, follow and care about ghd in Germany — modelled from more than twelve digital signal sources. ghd has an estimated audience of 300,527 people in Germany.
The average ghd fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bradley Cooper, Boulanger, Gossip Girl, with strongest over-indexing on Bradley Cooper (42.08× the country average).
Demographically, the ghd audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ghd fan in Germany is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for Bradley Cooper.
At a glance
The key figures that characterise the ghd profile in Germany.
Search interest · 12-month trend
Customer demographics of ghd
90.2% are female, 9.8% are male, average age 33.8.
Gender split
| Metric | Value |
|---|---|
| Female | 90.2% |
| Male | 9.8% |
| Average age | 33.8 |
| Estimated audience size | 300,527 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 7% |
Geography
Where the ghd audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.25× | |
| 02 | Baden-Württemberg | ~50K | 1.25× | |
| 03 | Hessen | ~30K | 1.15× | |
| 04 | Saarland | ~4K | 1.15× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.09× | |
| 06 | Hamburg | ~7K | 1.06× | |
| 07 | Rheinland-Pfalz | ~20K | 1.01× | |
| 08 | Mecklenburg-Vorpommern | ~6K | 0.98× | |
| 09 | Sachsen | ~10K | 0.97× | |
| 10 | Thüringen | ~7K | 0.96× | |
| 11 | Niedersachsen | ~30K | 0.92× | |
| 12 | Berlin | ~10K | 0.91× | |
| 13 | Bremen | ~2K | 0.88× | |
| 14 | Brandenburg | ~8K | 0.85× | |
| 15 | Sachsen-Anhalt | ~7K | 0.85× | |
| 16 | Schleswig-Holstein | ~9K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ghd audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | aveeno | Beauty & Wellness | 59.27× | ||
| 02 | Mark Ronson | Music & Radio | 56.84× | ||
| 03 | Boulanger | Shopping | 55.73× | ||
| 04 | Lupita Nyongo | Movies & TV | 52.25× | ||
| 05 | Vaseline | Beauty & Wellness | 50.77× | ||
| 06 | Cath Kidston | Fashion & Accessoires | 45.14× | ||
| 07 | Coca-Cola Zero | Food & Beverages | 44.33× | ||
| 08 | Bradley Cooper | Movies & TV | 42.08× | ||
| 09 | Gossip Girl | Movies & TV | 34.38× | ||
| 10 | Galaxy (chocolate) | Food & Beverages | 32.76× | ||
| 11 | Victoria Beckham | Fashion & Accessoires | 27.35× | ||
| 12 | Zac Efron | Movies & TV | 23.33× | ||
| 13 | Türkisch für Anfänger | Movies & TV | 20.00× | ||
| 14 | Haribo | Food & Beverages | 16.91× | ||
| 15 | Longchamp | Fashion & Accessoires | 16.77× | ||
| 16 | Kérastase | Beauty & Wellness | 16.23× | ||
| 17 | Ticketmaster | Travel & Leisure | 14.44× | ||
| 18 | Jacob Elordi | Movies & TV | 13.04× | ||
| 19 | Internet & Social Media | 7.71× | |||
| 20 | Primark | Shopping | 5.73× |
Personality of the ghd audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.35× | |
| Quality Awareness | PREMIUM | 1.91× | |
| Social Media Usage | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Urban Lifestyle | OPEN | 0.79× |
Frequently asked questions
Who is ghd's target market in Germany?
ghd's target market in Germany covers an estimated 300,527 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ghd customers?
90.2% of the ghd audience are female, 9.8% are male, with an average age of 33.8 years.
Which brands do ghd fans like most?
ghd fans show strongest brand affinity for Bradley Cooper (42.08×), Boulanger (55.73×), and Gossip Girl (34.38×) over the country average.
Where do ghd fans live in Germany?
ghd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do ghd fans also like?
Beyond ghd itself, the audience over-indexes on Boulanger (55.73×), Gossip Girl (34.38×), Cath Kidston (45.14×), and Vaseline (50.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See ghd audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for ghd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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