ghd Audience in Germany
ghd has an estimated audience of 304,065 people in Germany. 90.2% are female, 9.8% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Boulanger, Gossip Girl, Cath Kidston, Eventim.
The average ghd fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Boulanger, Gossip Girl, with strongest over-indexing on Bradley Cooper (42.08× the country average). Demographically, the ghd audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of ghd fans
| Metric | Value |
|---|---|
| Female | 90.2% |
| Male | 9.8% |
| Average age | 33.8 |
| Estimated audience size | 304,065 |
Audience persona
The typical ghd fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,383 | 1.04× |
| Bayern | 64,663 | 1.32× |
| Baden-Württemberg | 53,240 | 1.28× |
| Hessen | 29,056 | 1.25× |
| Niedersachsen | 25,401 | 0.86× |
| Rheinland-Pfalz | 14,898 | 0.98× |
| Sachsen | 14,338 | 0.96× |
| Berlin | 12,266 | 0.9× |
| Schleswig-Holstein | 8,966 | 0.82× |
| Hamburg | 8,084 | 1.18× |
| Brandenburg | 7,473 | 0.79× |
| Thüringen | 7,083 | 0.91× |
| Sachsen-Anhalt | 6,016 | 0.76× |
| Mecklenburg-Vorpommern | 5,463 | 0.94× |
| Saarland | 4,219 | 1.13× |
| Bremen | 2,227 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 42.08× | Movies & TV |
| Boulanger | 55.73× | Shopping |
| Gossip Girl | 34.38× | Movies & TV |
| Cath Kidston | 45.14× | Fashion & Accessoires |
| Eventim | 14.44× | Travel & Leisure |
| Zac Efron | 23.33× | Movies & TV |
| Vaseline | 50.77× | Beauty & Wellness |
| Pixi | 40.86× | Beauty & Wellness |
| Victoria Beckham | 27.35× | Fashion & Accessoires |
| 7.71× | Internet & Social Media | |
| Ticketmaster | 14.44× | Travel & Leisure |
| Coca-Cola Zero | 44.33× | Food & Beverages |
| Jacob Elordi | 13.04× | Movies & TV |
| Lupita Nyongo | 52.25× | Movies & TV |
| Longchamp | 16.77× | Fashion & Accessoires |
| Haribo | 16.91× | Food & Beverages |
| Mark Ronson | 56.84× | Music & Radio |
| Primark | 5.73× | Shopping |
| Galaxy (chocolate) | 32.76× | Food & Beverages |
| aveeno | 59.27× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.77 |
| Individualism | JOY | 1.66 |
| DIY Mentality | THRILL | 1.54 |
| Creativity | OPEN | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.7% |
| Spain | 12.6% |
| United Kingdom | 11.7% |
See ghd audiences in other countries
More Hair care audiences in Germany
- Kérastase (1,154,592)
- Redken (804,820)
- Wella (524,870)
- schwarzkopf (383,560)
- Aveda (339,546)
Frequently asked questions
How many fans does ghd have in Germany?
ghd has an estimated audience of 304,065 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ghd fans?
90.2% of ghd fans are female, 9.8% are male, with an average age of 33.8 years.
Which brands do ghd fans like most?
ghd fans show strongest brand affinity for Bradley Cooper (42.08×), Boulanger (55.73×), and Gossip Girl (34.38×) over the country average.
Where do ghd fans live in Germany?
ghd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,383), Bayern (reach 64,663), and Baden-Württemberg (reach 53,240). These three regions account for the largest share of the active audience.
What other brands do ghd fans also like?
Beyond ghd itself, the audience over-indexes on Boulanger (55.73×), Gossip Girl (34.38×), Cath Kidston (45.14×), and Eventim (14.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ghd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.