Galaxy (chocolate) Audience in Germany
Galaxy (chocolate) has an estimated audience of 165,751 people in Germany. 52.7% are female, 47.3% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Adam Levine, Suitsupply, Maître Gims, Alcoholic beverages, Bakery.
The average Galaxy (chocolate) fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Adam Levine, Suitsupply, Maître Gims, with strongest over-indexing on Adam Levine (104.57× the country average). Demographically, the Galaxy (chocolate) audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Galaxy (chocolate) fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 32.2 |
| Estimated audience size | 165,751 |
Audience persona
The typical Galaxy (chocolate) fan in Germany is balanced, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Adam Levine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,879 | 1.04× |
| Bayern | 47,435 | 0.96× |
| Baden-Württemberg | 45,528 | 1.09× |
| Niedersachsen | 35,621 | 1.19× |
| Hessen | 30,401 | 1.3× |
| Rheinland-Pfalz | 14,616 | 0.95× |
| Sachsen | 14,373 | 0.95× |
| Berlin | 14,157 | 1.03× |
| Schleswig-Holstein | 9,793 | 0.89× |
| Thüringen | 9,009 | 1.15× |
| Brandenburg | 8,780 | 0.92× |
| Sachsen-Anhalt | 7,055 | 0.89× |
| Hamburg | 6,368 | 0.92× |
| Mecklenburg-Vorpommern | 4,913 | 0.84× |
| Saarland | 3,182 | 0.84× |
| Bremen | 2,735 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adam Levine | 104.57× | Music & Radio |
| Suitsupply | 41.18× | Fashion & Accessoires |
| Maître Gims | 75.44× | Music & Radio |
| Alcoholic beverages | 5.81× | Food & Beverages |
| Bakery | 9.44× | Food & Beverages |
| Smarties | 58.2× | Food & Beverages |
| Zac Efron | 17.21× | Movies & TV |
| ghd | 36.56× | Beauty & Wellness |
| Magnum (ice cream) | 26.43× | Food & Beverages |
| Ice cream parlor | 15.88× | Food & Beverages |
| Wine | 6.25× | Food & Beverages |
| Kitchenware | 7.52× | Home & Garden |
| Häagen-Dazs | 34.78× | Food & Beverages |
| Apple Store | 12.31× | Shopping |
| Olay | 30.69× | Beauty & Wellness |
| Home Appliances | 5.4× | Home & Garden |
| It Cosmetics | 22.85× | Beauty & Wellness |
| John Frieda | 36.8× | Beauty & Wellness |
| Beer | 4.57× | Food & Beverages |
| H&M | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.15 |
| Price Sensitivity | PREMIUM | 2.23 |
| Individualism | JOY | 1.98 |
| Early Adopter Mentality | POWER | 1.93 |
| Creativity | OPEN | 1.67 |
| Indulgence | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 13.9% |
| India | 7.0% |
See Galaxy (chocolate) audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Galaxy (chocolate) have in Germany?
Galaxy (chocolate) has an estimated audience of 165,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Galaxy (chocolate) fans?
52.7% of Galaxy (chocolate) fans are female, 47.3% are male, with an average age of 32.2 years.
Which brands do Galaxy (chocolate) fans like most?
Galaxy (chocolate) fans show strongest brand affinity for Adam Levine (104.57×), Suitsupply (41.18×), and Maître Gims (75.44×) over the country average.
Where do Galaxy (chocolate) fans live in Germany?
Galaxy (chocolate) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,879), Bayern (reach 47,435), and Baden-Württemberg (reach 45,528). These three regions account for the largest share of the active audience.
What other brands do Galaxy (chocolate) fans also like?
Beyond Galaxy (chocolate) itself, the audience over-indexes on Suitsupply (41.18×), Maître Gims (75.44×), Alcoholic beverages (5.81×), and Bakery (9.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Galaxy (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.