Rascasse Audience Intelligence

Galaxy (chocolate) Target Market in Germany

A data profile of the people who buy, follow and care about Galaxy (chocolate) in Germany — modelled from more than twelve digital signal sources. Galaxy (chocolate) has an estimated audience of 315,857 people in Germany.

#2135among Brand in Germany#822in Food & Beverages

The average Galaxy (chocolate) fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Suitsupply, Adam Levine, Ice cream parlor, with strongest over-indexing on Suitsupply (51.06× the country average).

Demographically, the Galaxy (chocolate) audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Galaxy (chocolate) fan in Germany is balanced, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Suitsupply.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Galaxy (chocolate) profile in Germany.

Audience size
316K
in Germany
Gender
52.7%♀
47.3% male
Age
32.2
average years
Country rank
#16683
Brand in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Galaxy (chocolate)

52.7% are female, 47.3% are male, average age 32.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Galaxy (chocolate) audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age32.2
Estimated audience size315,857
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Galaxy (chocolate) audience in Germany
Age bracketShare%
16-1922%
20-2939%
30-3923%
40-4916%
50+0%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Galaxy (chocolate) audience comes from Germany.

Worldwide audience distribution share by country for Galaxy (chocolate)
CountryShare
Japan15.0%
United States13.8%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Galaxy (chocolate) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Galaxy (chocolate) customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.24×
02Thüringen~9K1.16×
03Niedersachsen~30K1.12×
04Bremen~3K1.09×
05Baden-Württemberg~40K1.05×
06Nordrhein-Westfalen~70K1.03×
07Rheinland-Pfalz~20K0.98×
08Sachsen~10K0.97×
09Bayern~50K0.96×
10Berlin~10K0.96×
11Brandenburg~9K0.95×
12Sachsen-Anhalt~7K0.93×
13Saarland~4K0.93×
14Mecklenburg-Vorpommern~5K0.90×
15Schleswig-Holstein~10K0.89×
16Hamburg~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Galaxy (chocolate), Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Galaxy (chocolate) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Galaxy (chocolate) audience
#·InterestCategoryAffinity×
01Adam LevineMusic & Radio86.02×
02Maître GimsMusic & Radio78.14×
03Men With BeardsBeauty & Wellness52.17×
04SuitsupplyFashion & Accessoires51.06×
05SmartiesFood & Beverages42.54×
06Häagen-DazsFood & Beverages37.94×
07John FriedaBeauty & Wellness36.62×
08Frozen yogurtFood & Beverages35.02×
09Magnum (ice cream)Food & Beverages34.31×
10KimchiFood & Beverages33.97×
11ghdBeauty & Wellness32.76×
12Ben & Jerry'sFood & Beverages28.79×
13RevlonBeauty & Wellness27.85×
14Ice cream parlorFood & Beverages21.30×
15Convenience storeFood & Beverages20.00×
16Thai AirwaysTravel & Leisure20.00×
17M.I.A. (rapper)Music & Radio20.00×
18RedkenBeauty & Wellness16.85×
19BakeryFood & Beverages7.83×
20KitchenwareHome & Garden5.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Galaxy (chocolate) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Galaxy (chocolate) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.68×
IndividualismJOY2.09×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Galaxy (chocolate) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.78×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Galaxy (chocolate)'s target market in Germany?

Galaxy (chocolate)'s target market in Germany covers an estimated 315,857 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Galaxy (chocolate) customers?

52.7% of the Galaxy (chocolate) audience are female, 47.3% are male, with an average age of 32.2 years.

03

Which brands do Galaxy (chocolate) fans like most?

Galaxy (chocolate) fans show strongest brand affinity for Suitsupply (51.06×), Adam Levine (86.02×), and Ice cream parlor (21.3×) over the country average.

04

Where do Galaxy (chocolate) fans live in Germany?

Galaxy (chocolate) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Galaxy (chocolate) fans also like?

Beyond Galaxy (chocolate) itself, the audience over-indexes on Adam Levine (86.02×), Ice cream parlor (21.3×), Magnum (ice cream) (34.31×), and Häagen-Dazs (37.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Galaxy (chocolate) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Galaxy (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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