Revlon Audience in Germany
Revlon has an estimated audience of 384,909 people in Germany. 80.6% are female, 19.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Payback, Face powder, Eye shadow, Laneige, Bradley Cooper.
The average Revlon fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Payback, Face powder, Eye shadow, with strongest over-indexing on Payback (16.18× the country average). Demographically, the Revlon audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Revlon fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 35.5 |
| Estimated audience size | 384,909 |
Audience persona
The typical Revlon fan in Germany is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Payback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,805 | 1.24× |
| Bayern | 69,055 | 1.12× |
| Baden-Württemberg | 60,490 | 1.15× |
| Hessen | 34,967 | 1.19× |
| Niedersachsen | 34,647 | 0.93× |
| Berlin | 24,031 | 1.4× |
| Rheinland-Pfalz | 20,052 | 1.04× |
| Schleswig-Holstein | 14,140 | 1.02× |
| Sachsen | 13,532 | 0.72× |
| Hamburg | 11,121 | 1.28× |
| Brandenburg | 10,397 | 0.87× |
| Sachsen-Anhalt | 7,320 | 0.73× |
| Thüringen | 6,506 | 0.66× |
| Mecklenburg-Vorpommern | 5,165 | 0.7× |
| Saarland | 3,869 | 0.82× |
| Bremen | 3,702 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Payback | 16.18× | Shopping |
| Face powder | 15.15× | Beauty & Wellness |
| Eye shadow | 13.36× | Beauty & Wellness |
| Laneige | 46.82× | Beauty & Wellness |
| Bradley Cooper | 17.61× | Movies & TV |
| Eyelash extensions | 11.3× | Beauty & Wellness |
| Pixi | 28.4× | Beauty & Wellness |
| BB cream | 14.48× | Beauty & Wellness |
| Lip balm | 13.04× | Beauty & Wellness |
| Moisturizer | 11.19× | Home & Garden |
| Bobbi Brown | 22.58× | Beauty & Wellness |
| Eyelash | 8.28× | Beauty & Wellness |
| Bioderma | 22.62× | Beauty & Wellness |
| CC cream | 15.72× | Beauty & Wellness |
| Clinique | 15.3× | Beauty & Wellness |
| Concealer | 10.19× | Beauty & Wellness |
| Galaxy (chocolate) | 27.85× | Food & Beverages |
| Lip gloss | 8.88× | Beauty & Wellness |
| Gossip Girl | 12.96× | Movies & TV |
| Eyebrow | 7.49× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.6 |
| Sustainability | BALANCE | 1.54 |
| Price Sensitivity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Individualism | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.7% |
| Spain | 13.0% |
| Mexico | 9.1% |
See Revlon audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Revlon have in Germany?
Revlon has an estimated audience of 384,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Revlon fans?
80.6% of Revlon fans are female, 19.4% are male, with an average age of 35.5 years.
Which brands do Revlon fans like most?
Revlon fans show strongest brand affinity for Payback (16.18×), Face powder (15.15×), and Eye shadow (13.36×) over the country average.
Where do Revlon fans live in Germany?
Revlon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,805), Bayern (reach 69,055), and Baden-Württemberg (reach 60,490). These three regions account for the largest share of the active audience.
What other brands do Revlon fans also like?
Beyond Revlon itself, the audience over-indexes on Face powder (15.15×), Eye shadow (13.36×), Laneige (46.82×), and Bradley Cooper (17.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Revlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.