Clinique Audience in Germany
Clinique has an estimated audience of 978,681 people in Germany. 82.0% are female, 18.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Bioderma, Carpet cleaning, Eye shadow, Lip gloss.
The average Clinique fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Bioderma, Carpet cleaning, with strongest over-indexing on Rituals (5.87× the country average). Demographically, the Clinique audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Clinique fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 36.9 |
| Estimated audience size | 978,681 |
Audience persona
The typical Clinique fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 288,512 | 1.22× |
| Bayern | 230,090 | 1.32× |
| Baden-Württemberg | 198,299 | 1.34× |
| Hessen | 110,351 | 1.34× |
| Niedersachsen | 107,950 | 1.03× |
| Rheinland-Pfalz | 58,861 | 1.08× |
| Berlin | 58,178 | 1.2× |
| Schleswig-Holstein | 37,786 | 0.97× |
| Sachsen | 35,392 | 0.67× |
| Hamburg | 32,402 | 1.32× |
| Brandenburg | 25,669 | 0.76× |
| Thüringen | 18,811 | 0.68× |
| Sachsen-Anhalt | 17,366 | 0.62× |
| Mecklenburg-Vorpommern | 12,391 | 0.6× |
| Saarland | 11,230 | 0.84× |
| Bremen | 9,400 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 5.87× | Beauty & Wellness |
| Bioderma | 19.08× | Beauty & Wellness |
| Carpet cleaning | 10.06× | Home & Garden |
| Eye shadow | 6.87× | Beauty & Wellness |
| Lip gloss | 7.03× | Beauty & Wellness |
| Clarins | 13.3× | Beauty & Wellness |
| Biotherm | 12.88× | Beauty & Wellness |
| Food | 1.89× | Food & Beverages |
| Anti-aging cream | 5.68× | Beauty & Wellness |
| Moisturizer | 6.77× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Charlotte Tilbury | 7.18× | Beauty & Wellness |
| Albert Heijn | 8.64× | Shopping |
| Harry Potter | 1.93× | Movies & TV |
| Makeup brush | 6.48× | Beauty & Wellness |
| Eye liner | 5.96× | Beauty & Wellness |
| Food and drink | 1.55× | Food & Beverages |
| Shiseido | 10.83× | Beauty & Wellness |
| Foundation (cosmetics) | 5.79× | Beauty & Wellness |
| Lipstick | 5.36× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.64 |
| Creativity | OPEN | 1.54 |
| Mindfulness | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.41 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 9.4% |
| France | 8.1% |
See Clinique audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Clinique have in Germany?
Clinique has an estimated audience of 978,681 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clinique fans?
82.0% of Clinique fans are female, 18.0% are male, with an average age of 36.9 years.
Which brands do Clinique fans like most?
Clinique fans show strongest brand affinity for Rituals (5.87×), Bioderma (19.08×), and Carpet cleaning (10.06×) over the country average.
Where do Clinique fans live in Germany?
Clinique fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,512), Bayern (reach 230,090), and Baden-Württemberg (reach 198,299). These three regions account for the largest share of the active audience.
What other brands do Clinique fans also like?
Beyond Clinique itself, the audience over-indexes on Bioderma (19.08×), Carpet cleaning (10.06×), Eye shadow (6.87×), and Lip gloss (7.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clinique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.