Shiseido Audience in Germany
Shiseido has an estimated audience of 788,319 people in Germany. 81.1% are female, 18.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Face powder, Rituals, Foundation (cosmetics), CC cream, BB cream.
The average Shiseido fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Face powder, Rituals, Foundation (cosmetics), with strongest over-indexing on Face powder (13.78× the country average). Demographically, the Shiseido audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Shiseido fans
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 38.4 |
| Estimated audience size | 788,319 |
Audience persona
The typical Shiseido fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Face powder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,062 | 1.37× |
| Bayern | 163,188 | 1.29× |
| Baden-Württemberg | 130,165 | 1.21× |
| Hessen | 77,310 | 1.29× |
| Niedersachsen | 72,272 | 0.94× |
| Berlin | 46,412 | 1.32× |
| Rheinland-Pfalz | 40,034 | 1.01× |
| Sachsen | 28,799 | 0.74× |
| Schleswig-Holstein | 28,618 | 1.01× |
| Hamburg | 23,099 | 1.3× |
| Brandenburg | 18,720 | 0.77× |
| Sachsen-Anhalt | 14,293 | 0.7× |
| Thüringen | 12,414 | 0.62× |
| Mecklenburg-Vorpommern | 9,529 | 0.63× |
| Saarland | 8,422 | 0.87× |
| Bremen | 6,292 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Face powder | 13.78× | Beauty & Wellness |
| Rituals | 7.73× | Beauty & Wellness |
| Foundation (cosmetics) | 11.05× | Beauty & Wellness |
| CC cream | 16.92× | Beauty & Wellness |
| BB cream | 13.46× | Beauty & Wellness |
| Shop Apotheke | 6.35× | Shopping |
| Concealer | 11.23× | Beauty & Wellness |
| Biotherm | 18.44× | Beauty & Wellness |
| Permanent makeup | 5.85× | Beauty & Wellness |
| Eyelash extensions | 6.67× | Beauty & Wellness |
| Breuninger | 3.96× | Fashion & Accessoires |
| DocMorris | 5.05× | Health |
| Rossmann | 3.15× | Shopping |
| Avène | 12.93× | Beauty & Wellness |
| Life extension | 6.67× | Health |
| Bauhaus | 2.86× | Shopping |
| Rouge (cosmetics) | 14.61× | Beauty & Wellness |
| Clarins | 13.13× | Beauty & Wellness |
| Lip gloss | 6.66× | Beauty & Wellness |
| Eucerin | 12.12× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.93 |
| Quality Awareness | PREMIUM | 1.85 |
| Creativity | OPEN | 1.66 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 36.7% |
| United States | 14.9% |
| Italy | 6.3% |
See Shiseido audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Shiseido have in Germany?
Shiseido has an estimated audience of 788,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shiseido fans?
81.1% of Shiseido fans are female, 18.9% are male, with an average age of 38.4 years.
Which brands do Shiseido fans like most?
Shiseido fans show strongest brand affinity for Face powder (13.78×), Rituals (7.73×), and Foundation (cosmetics) (11.05×) over the country average.
Where do Shiseido fans live in Germany?
Shiseido fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,062), Bayern (reach 163,188), and Baden-Württemberg (reach 130,165). These three regions account for the largest share of the active audience.
What other brands do Shiseido fans also like?
Beyond Shiseido itself, the audience over-indexes on Rituals (7.73×), Foundation (cosmetics) (11.05×), CC cream (16.92×), and BB cream (13.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shiseido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.