Shiseido Audience in United States

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Shiseido has an estimated audience of 4,110,553 people in United States. 79.9% are female, 20.1% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Aquaphor, Clarins, BB cream, Charles & Keith, La Roche-Posay.

The average Shiseido fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Aquaphor, Clarins, BB cream, with strongest over-indexing on Aquaphor (16.04× the country average). Demographically, the Shiseido audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Shiseido fans

Demographic split for Shiseido audience in United States
MetricValue
Female79.9%
Male20.1%
Average age37.6
Estimated audience size4,110,553

Audience persona

The typical Shiseido fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Aquaphor.

Top regions in United States

Top regions ranked by reach for Shiseido in United States
RegionReachAffinity
California1,327,1182.94×
New York537,0252.34×
Texas492,9321.39×
Florida346,2651.24×
New Jersey246,3042.36×
Illinois172,5921.26×
Washington147,2161.79×
Massachusetts139,7141.73×
Pennsylvania135,8920.98×
Virginia130,4911.3×
Georgia127,5971.01×
Ohio107,4690.85×
North Carolina103,6660.84×
Arizona93,5301.11×
Maryland91,9491.3×
Michigan78,4860.73×
Colorado62,4020.96×
Oregon60,5631.29×
Tennessee58,7770.71×
Nevada58,7131.48×
Hawaii57,4823.25×
Minnesota57,2950.97×
Connecticut50,0201.21×
Indiana49,2570.66×
Missouri42,8450.65×
South Carolina39,6320.64×
Wisconsin37,2680.6×
Oklahoma36,9430.81×
Louisiana33,7310.64×
Alabama31,8930.56×
Kentucky28,4610.55×
Utah28,2060.77×
Kansas22,5950.7×
Iowa19,8640.59×
Arkansas19,3010.57×
Washington, District of Columbia17,6081.43×
New Mexico15,8480.77×
New Hampshire14,3260.88×
Mississippi13,7530.41×
Nebraska12,6130.61×
Idaho12,2570.59×
Rhode Island11,5210.88×
Delaware8,9100.79×
West Virginia8,1180.42×
Maine7,5890.52×
Alaska7,5530.86×
Montana4,6760.41×
Vermont3,7770.52×
North Dakota3,5310.42×
South Dakota3,3440.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shiseido audience
BrandAffinityCategory
Aquaphor16.04×Beauty & Wellness
Clarins13.56×Beauty & Wellness
BB cream8.05×Beauty & Wellness
Charles & Keith16.62×Fashion & Accessoires
La Roche-Posay9.72×Beauty & Wellness
CC cream8.57×Beauty & Wellness
Bioderma14.48×Beauty & Wellness
Avène15.94×Beauty & Wellness
Guerlain14.5×Beauty & Wellness
Foundation (cosmetics)5.77×Beauty & Wellness
Laneige11.76×Beauty & Wellness
Bobbi Brown9.03×Beauty & Wellness
Innisfree (cosmetics brand)18.74×Beauty & Wellness
Anti-aging cream4.01×Beauty & Wellness
Sephora2.43×Shopping
Kiehl's6.9×Beauty & Wellness
ULTA Beauty2.86×Beauty & Wellness
Lancôme5.96×Beauty & Wellness
Macy's2.09×Shopping
Caudalie11.29×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shiseido audience
TraitClusterScore
Design AffinityPREMIUM1.57
Price SensitivityPREMIUM1.43
IndulgenceJOY1.39
Quality AwarenessPREMIUM1.31
CreativityOPEN1.28
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Shiseido
CountryShare
Japan36.7%
United States14.9%
Italy6.3%

See Shiseido audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Shiseido have in United States?

Shiseido has an estimated audience of 4,110,553 people in United States, concentrated in California and New York.

What is the gender split and age of Shiseido fans?

79.9% of Shiseido fans are female, 20.1% are male, with an average age of 37.6 years.

Which brands do Shiseido fans like most?

Shiseido fans show strongest brand affinity for Aquaphor (16.04×), Clarins (13.56×), and BB cream (8.05×) over the country average.

Where do Shiseido fans live in United States?

Shiseido fans in United States are most concentrated in California (reach 1,327,118), New York (reach 537,025), and Texas (reach 492,932). These three regions account for the largest share of the active audience.

What other brands do Shiseido fans also like?

Beyond Shiseido itself, the audience over-indexes on Clarins (13.56×), BB cream (8.05×), Charles & Keith (16.62×), and La Roche-Posay (9.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shiseido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.