Rascasse Audience Intelligence

Innisfree (cosmetics brand) Target Market in United States

A data profile of the people who buy, follow and care about Innisfree (cosmetics brand) in United States — modelled from more than twelve digital signal sources. Innisfree (cosmetics brand) has an estimated audience of 975,854 people in United States.

#37among Personal care in United States#2457among Brand in United States#310in Beauty & Wellness

The average Innisfree (cosmetics brand) fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Chicago (musical), Korean hip hop, Laneige, with strongest over-indexing on Chicago (musical) (25.54× the country average).

Demographically, the Innisfree (cosmetics brand) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Innisfree (cosmetics brand) fan in United States is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chicago (musical).

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Innisfree (cosmetics brand) profile in United States.

Audience size
976K
in United States
Gender
71.9%♀
28.1% male
Age
38.0
average years
Country rank
#24083
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Innisfree (cosmetics brand)

71.9% are female, 28.1% are male, average age 38.0.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Innisfree (cosmetics brand) audience in United States
MetricValue
Female71.9%
Male28.1%
Average age38.0
Estimated audience size975,854
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Innisfree (cosmetics brand) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4916%
50+22%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Innisfree (cosmetics brand) audience comes from United States.

Worldwide audience distribution share by country for Innisfree (cosmetics brand)
CountryShare
United States16.7%
Taiwan15.3%
Thailand9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Innisfree (cosmetics brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Innisfree (cosmetics brand) customers by region in United States
#RegionReachAffinity×
01Alabama~40K2.97×
02New York~100K2.01×
03California~200K1.96×
04Hawaii~8K1.88×
05New Jersey~40K1.53×
06Washington, District of Columbia~4K1.50×
07Washington~30K1.44×
08Massachusetts~30K1.40×
09New Hampshire~5K1.33×
10Virginia~30K1.26×
11Nevada~10K1.24×
12Connecticut~10K1.19×
13Maryland~20K1.16×
14Illinois~40K1.09×
15Arizona~20K1.09×
16Oregon~10K1.09×
17Arkansas~9K1.09×
18Georgia~30K1.08×
19Florida~70K1.00×
20Rhode Island~3K1.00×
21Delaware~3K1.00×
22Texas~80K0.97×
23Colorado~10K0.94×
24Minnesota~10K0.94×
25Alaska~2K0.94×
26Pennsylvania~30K0.90×
27Vermont~2K0.89×
28North Carolina~30K0.87×
29Maine~3K0.85×
30Michigan~20K0.80×
31Tennessee~20K0.79×
32Kansas~6K0.76×
33Utah~7K0.75×
34New Mexico~4K0.75×
35North Dakota~1K0.75×
36Wisconsin~10K0.74×
37South Carolina~10K0.73×
38Kentucky~9K0.73×
39Idaho~4K0.72×
40Louisiana~9K0.71×
41Nebraska~3K0.71×
42South Dakota~2K0.71×
43Oklahoma~8K0.70×
44Montana~2K0.70×
45Ohio~20K0.69×
46Indiana~10K0.69×
47Missouri~10K0.69×
48West Virginia~3K0.67×
49Iowa~5K0.66×
50Mississippi~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Innisfree (cosmetics brand), United States
0.65×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Innisfree (cosmetics brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Innisfree (cosmetics brand) audience
#·InterestCategoryAffinity×
01Chicago (musical)Music & Radio25.54×
02The Face ShopBeauty & Wellness20.41×
03Korea CosmeticsBeauty & Wellness18.84×
04LaneigeBeauty & Wellness17.27×
05Shu UemuraBeauty & Wellness17.20×
06ShiseidoBeauty & Wellness8.55×
07MaybellineBeauty & Wellness8.48×
08Lip balmBeauty & Wellness7.51×
09Kiehl'sBeauty & Wellness7.16×
10Korean hip hopMusic & Radio6.86×
11BB creamBeauty & Wellness6.29×
12CliniqueBeauty & Wellness5.83×
13ConcealerBeauty & Wellness5.67×
14Lip glossBeauty & Wellness5.06×
15SunscreenBeauty & Wellness4.80×
16MoisturizerHome & Garden3.82×
17K-popMusic & Radio3.30×
18SephoraShopping2.73×
19KPop Demon HuntersMovies & TV2.66×
20MemeInternet & Social Media2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Innisfree (cosmetics brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Innisfree (cosmetics brand) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.34×
Luxury OrientationPREMIUM1.32×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Innisfree (cosmetics brand) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM0.94×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Innisfree (cosmetics brand)'s target market in United States?

Innisfree (cosmetics brand)'s target market in United States covers an estimated 975,854 people, concentrated in California and New York.

02

What is the gender split and age of Innisfree (cosmetics brand) customers?

71.9% of the Innisfree (cosmetics brand) audience are female, 28.1% are male, with an average age of 38.0 years.

03

Which brands do Innisfree (cosmetics brand) fans like most?

Innisfree (cosmetics brand) fans show strongest brand affinity for Chicago (musical) (25.54×), Korean hip hop (6.86×), and Laneige (17.27×) over the country average.

04

Where do Innisfree (cosmetics brand) fans live in United States?

Innisfree (cosmetics brand) fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Innisfree (cosmetics brand) fans also like?

Beyond Innisfree (cosmetics brand) itself, the audience over-indexes on Korean hip hop (6.86×), Laneige (17.27×), Lip balm (7.51×), and Sephora (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Innisfree (cosmetics brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Innisfree (cosmetics brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →