Innisfree (cosmetics brand) Audience in United States

Innisfree (cosmetics brand) logo

Innisfree (cosmetics brand) has an estimated audience of 968,974 people in United States. 71.9% are female, 28.1% are male, average age 38.0. Top regions: California, New York, Texas. Top brand affinities: Chicago (musical), Korean hip hop, Laneige, Lip balm, Moisturizer.

The average Innisfree (cosmetics brand) fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chicago (musical), Korean hip hop, Laneige, with strongest over-indexing on Chicago (musical) (25.54× the country average). Demographically, the Innisfree (cosmetics brand) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Innisfree (cosmetics brand) fans

Demographic split for Innisfree (cosmetics brand) audience in United States
MetricValue
Female71.9%
Male28.1%
Average age38.0
Estimated audience size968,974

Audience persona

The typical Innisfree (cosmetics brand) fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicago (musical).

Top regions in United States

Top regions ranked by reach for Innisfree (cosmetics brand) in United States
RegionReachAffinity
California225,6702.12×
New York117,4902.17×
Texas83,3871×
Florida65,3201×
New Jersey39,4931.6×
Alabama39,3172.9×
Illinois36,3251.13×
Georgia33,7461.13×
Virginia30,8911.31×
Washington30,3691.56×
Pennsylvania29,3590.9×
Massachusetts27,9411.46×
North Carolina26,0950.9×
Arizona22,5031.14×
Ohio20,5720.69×
Michigan19,9550.79×
Maryland18,7801.13×
Tennessee15,3990.79×
Colorado14,3380.94×
Minnesota13,4270.97×
Oregon12,5321.13×
Nevada12,0681.29×
Connecticut11,5641.19×
Indiana11,5330.65×
Missouri10,3900.67×
Wisconsin10,3040.71×
South Carolina9,8080.67×
Kentucky8,5090.7×
Hawaii8,4572.03×
Arkansas8,2611.03×
Louisiana7,8400.63×
Oklahoma7,1620.67×
Utah6,2390.72×
Kansas5,1380.67×
New Hampshire4,9211.29×
Iowa4,7200.59×
Washington, District of Columbia4,5101.55×
Mississippi4,2230.53×
New Mexico3,2710.67×
Idaho3,0770.63×
Nebraska2,9160.6×
Rhode Island2,8350.92×
Maine2,7520.79×
Delaware2,7491.03×
West Virginia2,1920.49×
Alaska1,8420.89×
Montana1,3160.49×
Vermont1,2840.75×
North Dakota1,0610.53×
South Dakota1,0230.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Innisfree (cosmetics brand) audience
BrandAffinityCategory
Chicago (musical)25.54×Music & Radio
Korean hip hop6.86×Music & Radio
Laneige17.27×Beauty & Wellness
Lip balm7.51×Beauty & Wellness
Moisturizer3.82×Home & Garden
Sephora2.73×Shopping
Shu Uemura17.2×Beauty & Wellness
KPop Demon Hunters2.66×Movies & TV
Concealer5.67×Beauty & Wellness
MUJI 無印良品生活研究所16.46×Home & Garden
Meme2.19×Internet & Social Media
Kiehl's7.16×Beauty & Wellness
The Face Shop20.41×Beauty & Wellness
Shiseido8.55×Beauty & Wellness
Sunscreen4.8×Beauty & Wellness
Maybelline8.48×Beauty & Wellness
BB cream6.29×Beauty & Wellness
Clinique5.83×Beauty & Wellness
K-pop3.3×Music & Radio
Lee Min-ho17.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Innisfree (cosmetics brand) audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Price SensitivityPREMIUM2.27
Quality AwarenessPREMIUM2.1
IndulgenceJOY1.86
MindfulnessBALANCE1.72
Design AffinityPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Innisfree (cosmetics brand)
CountryShare
India23.7%
United States12.6%
Taiwan11.7%

See Innisfree (cosmetics brand) audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Innisfree (cosmetics brand) have in United States?

Innisfree (cosmetics brand) has an estimated audience of 968,974 people in United States, concentrated in California and New York.

What is the gender split and age of Innisfree (cosmetics brand) fans?

71.9% of Innisfree (cosmetics brand) fans are female, 28.1% are male, with an average age of 38.0 years.

Which brands do Innisfree (cosmetics brand) fans like most?

Innisfree (cosmetics brand) fans show strongest brand affinity for Chicago (musical) (25.54×), Korean hip hop (6.86×), and Laneige (17.27×) over the country average.

Where do Innisfree (cosmetics brand) fans live in United States?

Innisfree (cosmetics brand) fans in United States are most concentrated in California (reach 225,670), New York (reach 117,490), and Texas (reach 83,387). These three regions account for the largest share of the active audience.

What other brands do Innisfree (cosmetics brand) fans also like?

Beyond Innisfree (cosmetics brand) itself, the audience over-indexes on Korean hip hop (6.86×), Laneige (17.27×), Lip balm (7.51×), and Moisturizer (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Innisfree (cosmetics brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.