The Face Shop Audience in United States

The Face Shop logo

The Face Shop has an estimated audience of 737,121 people in United States. 74.6% are female, 25.4% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Jean Paul Gaultier, Singer-songwriter.

The average The Face Shop fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Face Shop audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of The Face Shop fans

Demographic split for The Face Shop audience in United States
MetricValue
Female74.6%
Male25.4%
Average age35.2
Estimated audience size737,121

Audience persona

The typical The Face Shop fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Face Shop in United States
RegionReachAffinity
California151,1431.86×
Texas108,7831.72×
New York97,1502.36×
Hawaii55,02017.36×
Virginia47,2702.63×
Colorado26,6832.3×
Florida25,8100.52×
New Jersey22,4081.2×
Illinois17,6700.72×
Pennsylvania16,5290.67×
Maryland14,1741.12×
Georgia13,7310.6×
Washington12,2010.83×
North Carolina10,3150.47×
Massachusetts9,0900.63×
Ohio8,4890.37×
Missouri8,2550.69×
Arizona8,1980.54×
Michigan7,3740.38×
Nevada5,7630.81×
Tennessee5,6730.38×
Indiana5,2550.39×
Minnesota4,8790.46×
Oregon4,6920.56×
Connecticut4,4800.61×
Oklahoma3,9240.48×
Wisconsin3,8550.35×
South Carolina3,7150.34×
Louisiana3,4030.36×
Alabama3,2940.32×
Kentucky3,2070.35×
Washington, District of Columbia2,9261.32×
Utah2,7780.42×
Kansas2,3350.4×
Arkansas2,1760.36×
Iowa1,6070.26×
Mississippi1,5310.25×
New Mexico1,5220.41×
Idaho1,2250.33×
Nebraska1,1730.32×
Delaware1,0810.53×
West Virginia1,0740.31×
New Hampshire9890.34×
Alaska8830.56×
Rhode Island8040.34×
Montana7150.35×
Maine7030.27×
South Dakota6510.38×
Vermont6430.5×
North Dakota6340.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Face Shop audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Jean Paul Gaultier24.16×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Avène29.75×Beauty & Wellness
Natural foods9.2×Food & Beverages
Eucerin29.33×Beauty & Wellness
Income tax13.19×Business & Career
Charlotte Tilbury11.53×Beauty & Wellness
BB cream12.14×Beauty & Wellness
Natural skin care6.38×Beauty & Wellness
Islamic banking40.04×Business & Career
Moisturizer5.64×Home & Garden
Bobbi Brown13.57×Beauty & Wellness
CVS Pharmacy4.15×Shopping
Walgreens3.37×Shopping
Caudalie18.38×Beauty & Wellness
Sephora3.45×Shopping
TikTok2.43×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Face Shop audience
TraitClusterScore
IndulgenceJOY2.13
Luxury OrientationPREMIUM2.04
Price SensitivityPREMIUM1.9
Pet OwnershipJOY1.75
Quality AwarenessPREMIUM1.67
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for The Face Shop
CountryShare
United States31.0%
Malaysia14.3%
Vietnam12.1%

See The Face Shop audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does The Face Shop have in United States?

The Face Shop has an estimated audience of 737,121 people in United States, concentrated in California and Texas.

What is the gender split and age of The Face Shop fans?

74.6% of The Face Shop fans are female, 25.4% are male, with an average age of 35.2 years.

Which brands do The Face Shop fans like most?

The Face Shop fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do The Face Shop fans live in United States?

The Face Shop fans in United States are most concentrated in California (reach 151,143), Texas (reach 108,783), and New York (reach 97,150). These three regions account for the largest share of the active audience.

What other brands do The Face Shop fans also like?

Beyond The Face Shop itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Jean Paul Gaultier (24.16×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Face Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.