Rascasse Audience Intelligence

The Face Shop Target Market in United States

A data profile of the people who buy, follow and care about The Face Shop in United States — modelled from more than twelve digital signal sources. The Face Shop has an estimated audience of 734,808 people in United States.

#44among Personal care in United States#2985among Brand in United States#348in Beauty & Wellness

The average The Face Shop fan in United States is 35.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Moisturizer, Eucerin, BB cream, with strongest over-indexing on Moisturizer (10.49× the country average).

Demographically, the The Face Shop audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Face Shop fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Moisturizer.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Face Shop profile in United States.

Audience size
735K
in United States
Gender
74.6%♀
25.4% male
Age
35.2
average years
Country rank
#29018
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Face Shop

74.6% are female, 25.4% are male, average age 35.2.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for The Face Shop audience in United States
MetricValue
Female74.6%
Male25.4%
Average age35.2
Estimated audience size734,808
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the The Face Shop audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

34.3%

of the worldwide The Face Shop audience comes from United States.

Worldwide audience distribution share by country for The Face Shop
CountryShare
United States34.3%
Malaysia15.9%
Vietnam13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Face Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

The Face Shop customers by region in United States
#RegionReachAffinity×
01Hawaii~50K16.83×
02New York~100K3.64×
03Virginia~50K2.80×
04Colorado~30K2.64×
05California~100K1.77×
06Texas~90K1.50×
07Washington, District of Columbia~3K1.19×
08New Jersey~20K1.13×
09Maryland~10K1.01×
10Alaska~1K0.90×
11Vermont~1K0.90×
12North Dakota~1K0.89×
13South Dakota~1K0.88×
14Montana~2K0.86×
15Delaware~2K0.84×
16Maine~2K0.83×
17Rhode Island~2K0.83×
18Nevada~6K0.82×
19West Virginia~3K0.82×
20New Hampshire~2K0.81×
21Idaho~3K0.79×
22Mississippi~5K0.77×
23Nebraska~3K0.77×
24New Mexico~3K0.77×
25Washington~10K0.75×
26Arkansas~4K0.74×
27Iowa~4K0.72×
28Kansas~4K0.72×
29Missouri~8K0.71×
30Connecticut~5K0.71×
31Oklahoma~6K0.70×
32Pennsylvania~20K0.69×
33Oregon~6K0.68×
34Utah~4K0.68×
35Louisiana~6K0.67×
36Illinois~20K0.66×
37Kentucky~6K0.66×
38Massachusetts~9K0.64×
39Alabama~7K0.64×
40Arizona~9K0.63×
41South Carolina~7K0.61×
42Georgia~10K0.60×
43Wisconsin~7K0.60×
44Minnesota~6K0.60×
45Tennessee~9K0.58×
46Indiana~8K0.58×
47North Carolina~10K0.54×
48Florida~30K0.53×
49Michigan~10K0.52×
50Ohio~10K0.49×
Fig. 06

Affinity by region

Affinity by region — The Face Shop, United States
0.49×1.00×16.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Face Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Face Shop audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career44.11×
02EucerinBeauty & Wellness43.27×
03AvèneBeauty & Wellness38.63×
04Pre-engagement ringFashion & Accessoires25.26×
05KérastaseBeauty & Wellness19.45×
06CaudalieBeauty & Wellness18.76×
07BB creamBeauty & Wellness18.71×
08SkinCeuticalsBeauty & Wellness13.85×
09Natural foodsFood & Beverages12.54×
10Bobbi BrownBeauty & Wellness12.25×
11Kendall JennerFashion & Accessoires11.68×
12MoisturizerHome & Garden10.49×
13MascaraBeauty & Wellness8.58×
14PedicureBeauty & Wellness6.72×
15CVS PharmacyShopping5.00×
16WalgreensShopping4.20×
17NordstromShopping3.68×
18TikTokInternet & Social Media3.66×
19IKEAHome & Garden3.48×
20Indeed.comBusiness & Career3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Face Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Face Shop audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.74×
Price SensitivityPREMIUM2.85×
Luxury OrientationPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Face Shop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
TraditionCONSERVATISM0.75×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Face Shop's target market in United States?

The Face Shop's target market in United States covers an estimated 734,808 people, concentrated in New York and California.

02

What is the gender split and age of The Face Shop customers?

74.6% of the The Face Shop audience are female, 25.4% are male, with an average age of 35.2 years.

03

Which brands do The Face Shop fans like most?

The Face Shop fans show strongest brand affinity for Moisturizer (10.49×), Eucerin (43.27×), and BB cream (18.71×) over the country average.

04

Where do The Face Shop fans live in United States?

The Face Shop fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Face Shop fans also like?

Beyond The Face Shop itself, the audience over-indexes on Eucerin (43.27×), BB cream (18.71×), Avène (38.63×), and Natural foods (12.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See The Face Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Face Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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