Rascasse Audience Intelligence

Eucerin Target Market in United States

A data profile of the people who buy, follow and care about Eucerin in United States — modelled from more than twelve digital signal sources. Eucerin has an estimated audience of 1,410,790 people in United States.

#29among Personal care in United States#1904among Brand in United States#265in Beauty & Wellness

The average Eucerin fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bioderma, Aquaphor, BB cream, with strongest over-indexing on Bioderma (114.87× the country average).

Demographically, the Eucerin audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eucerin fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eucerin profile in United States.

Audience size
1.4M
in United States
Gender
84.2%♀
15.8% male
Age
37.7
average years
Country rank
#18583
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eucerin

84.2% are female, 15.8% are male, average age 37.7.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Eucerin audience in United States
MetricValue
Female84.2%
Male15.8%
Average age37.7
Estimated audience size1,410,790
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Eucerin audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Eucerin audience comes from United States.

Worldwide audience distribution share by country for Eucerin
CountryShare
Brazil11.7%
United States9.5%
Thailand6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eucerin audience in United States is strongest.

Fig. 05

Top regions by affinity

Eucerin customers by region in United States
#RegionReachAffinity×
01New Jersey~50K1.50×
02New York~100K1.47×
03Maryland~40K1.47×
04Massachusetts~40K1.46×
05California~200K1.42×
06Florida~100K1.36×
07Texas~200K1.33×
08Connecticut~20K1.31×
09Rhode Island~6K1.23×
10Virginia~40K1.20×
11Nevada~20K1.17×
12Washington, District of Columbia~5K1.16×
13North Carolina~50K1.13×
14Illinois~50K1.11×
15Georgia~50K1.10×
16Louisiana~20K1.03×
17Minnesota~20K1.01×
18Utah~10K1.01×
19South Carolina~20K1.00×
20Tennessee~30K0.99×
21Alabama~20K0.99×
22Michigan~40K0.98×
23Delaware~4K0.98×
24Kansas~10K0.97×
25Arizona~30K0.96×
26Washington~30K0.96×
27New Mexico~7K0.96×
28Pennsylvania~50K0.95×
29Indiana~20K0.94×
30Colorado~20K0.93×
31Kentucky~20K0.91×
32Oregon~10K0.91×
33Nebraska~6K0.91×
34Mississippi~10K0.90×
35New Hampshire~5K0.90×
36Ohio~40K0.89×
37Oklahoma~10K0.89×
38Arkansas~10K0.89×
39Missouri~20K0.87×
40Hawaii~5K0.87×
41South Dakota~3K0.87×
42Alaska~3K0.85×
43Wisconsin~20K0.84×
44Iowa~10K0.84×
45Maine~4K0.83×
46North Dakota~2K0.83×
47Vermont~2K0.81×
48Idaho~5K0.77×
49West Virginia~5K0.74×
50Montana~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Eucerin, United States
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eucerin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eucerin audience
#·InterestCategoryAffinity×
01GaldermaHealth136.89×
02BiodermaBeauty & Wellness114.87×
03Josie Maran CosmeticsBeauty & Wellness92.00×
04AvèneBeauty & Wellness89.48×
05AquaphorBeauty & Wellness87.27×
06Pond'sBeauty & Wellness77.85×
07AvonBeauty & Wellness56.96×
08CetaphilBeauty & Wellness51.20×
09VichyBeauty & Wellness49.44×
10KérastaseBeauty & Wellness48.70×
11BB creamBeauty & Wellness41.88×
12CaudalieBeauty & Wellness40.23×
13GuerlainBeauty & Wellness40.00×
14NiveaBeauty & Wellness34.45×
15CC creamBeauty & Wellness33.39×
16La Roche-PosayBeauty & Wellness29.75×
17SkinCeuticalsBeauty & Wellness27.11×
18Foundation (cosmetics)Beauty & Wellness20.87×
19Facial careBeauty & Wellness16.01×
20Anti-aging creamBeauty & Wellness14.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eucerin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eucerin audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.76×
Quality AwarenessPREMIUM1.64×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eucerin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
TraditionCONSERVATISM0.66×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eucerin's target market in United States?

Eucerin's target market in United States covers an estimated 1,410,790 people, concentrated in California and Texas.

02

What is the gender split and age of Eucerin customers?

84.2% of the Eucerin audience are female, 15.8% are male, with an average age of 37.7 years.

03

Which brands do Eucerin fans like most?

Eucerin fans show strongest brand affinity for Bioderma (114.87×), Aquaphor (87.27×), and BB cream (41.88×) over the country average.

04

Where do Eucerin fans live in United States?

Eucerin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eucerin fans also like?

Beyond Eucerin itself, the audience over-indexes on Aquaphor (87.27×), BB cream (41.88×), Avène (89.48×), and Pond's (77.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Eucerin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eucerin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →