Eucerin Audience in United States

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Eucerin has an estimated audience of 1,414,298 people in United States. 84.2% are female, 15.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Bioderma, Aquaphor, BB cream, Avène, Kérastase.

The average Eucerin fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bioderma, Aquaphor, BB cream, with strongest over-indexing on Bioderma (114.87× the country average). Demographically, the Eucerin audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Eucerin fans

Demographic split for Eucerin audience in United States
MetricValue
Female84.2%
Male15.8%
Average age37.7
Estimated audience size1,414,298

Audience persona

The typical Eucerin fan in United States is more female, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Bioderma.

Top regions in United States

Top regions ranked by reach for Eucerin in United States
RegionReachAffinity
California240,7611.55×
Texas179,0341.47×
Florida137,8291.44×
New York126,8001.6×
New Jersey57,7661.61×
Illinois56,2731.19×
Georgia49,9231.15×
North Carolina49,2561.16×
Pennsylvania47,1840.99×
Virginia42,9651.25×
Massachusetts41,2661.48×
Ohio39,2020.9×
Maryland37,3081.53×
Michigan35,8260.97×
Arizona28,1900.98×
Tennessee28,1210.99×
Washington28,0150.99×
Indiana24,0570.93×
Colorado20,9250.94×
South Carolina20,6550.97×
Minnesota20,0130.99×
Missouri19,5570.86×
Connecticut18,4561.3×
Alabama18,2230.92×
Wisconsin17,7330.83×
Louisiana17,4190.96×
Nevada16,6851.22×
Kentucky15,0920.85×
Oregon14,7720.91×
Oklahoma14,0440.89×
Utah13,3471.05×
Arkansas10,1040.87×
Kansas9,9900.9×
Iowa9,6820.83×
Mississippi9,5230.82×
New Mexico6,4710.91×
Nebraska6,2420.88×
Rhode Island5,5581.23×
Washington, District of Columbia5,3201.25×
Hawaii5,0140.82×
Idaho4,7400.67×
New Hampshire4,7240.85×
West Virginia3,9310.6×
Delaware3,6390.93×
Maine3,5830.71×
South Dakota2,5580.78×
Montana2,0470.52×
Alaska1,9490.64×
North Dakota1,9260.66×
Vermont1,6850.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eucerin audience
BrandAffinityCategory
Bioderma114.87×Beauty & Wellness
Aquaphor87.27×Beauty & Wellness
BB cream41.88×Beauty & Wellness
Avène89.48×Beauty & Wellness
Kérastase48.7×Beauty & Wellness
Cetaphil51.2×Beauty & Wellness
CC cream33.39×Beauty & Wellness
Foundation (cosmetics)20.87×Beauty & Wellness
Galderma136.89×Health
Avon56.96×Beauty & Wellness
Anti-aging cream14.41×Beauty & Wellness
La Roche-Posay29.75×Beauty & Wellness
Vichy49.44×Beauty & Wellness
Caudalie40.23×Beauty & Wellness
Guerlain40×Beauty & Wellness
Nivea34.45×Beauty & Wellness
SkinCeuticals27.11×Beauty & Wellness
Facial care16.01×Beauty & Wellness
Soko Glam57.51×Shopping
L'Occitane en Provence35.79×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eucerin audience
TraitClusterScore
Price SensitivityPREMIUM2.43
IndulgenceJOY2.34
Luxury OrientationPREMIUM1.91
SustainabilityBALANCE1.66
Family OrientationCONSERVATISM1.62
Healthy LifestyleBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Eucerin
CountryShare
Brazil11.6%
United States9.6%
Thailand6.1%

See Eucerin audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Eucerin have in United States?

Eucerin has an estimated audience of 1,414,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Eucerin fans?

84.2% of Eucerin fans are female, 15.8% are male, with an average age of 37.7 years.

Which brands do Eucerin fans like most?

Eucerin fans show strongest brand affinity for Bioderma (114.87×), Aquaphor (87.27×), and BB cream (41.88×) over the country average.

Where do Eucerin fans live in United States?

Eucerin fans in United States are most concentrated in California (reach 240,761), Texas (reach 179,034), and Florida (reach 137,829). These three regions account for the largest share of the active audience.

What other brands do Eucerin fans also like?

Beyond Eucerin itself, the audience over-indexes on Aquaphor (87.27×), BB cream (41.88×), Avène (89.48×), and Kérastase (48.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eucerin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.