Eucerin Audience in Germany
Eucerin has an estimated audience of 860,436 people in Germany. 82.3% are female, 17.7% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Foundation (cosmetics), Face powder, Che Guevara, Rituals, BB cream.
The average Eucerin fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Foundation (cosmetics), Face powder, Che Guevara, with strongest over-indexing on Foundation (cosmetics) (12.37× the country average). Demographically, the Eucerin audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Eucerin fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 41.9 |
| Estimated audience size | 860,436 |
Audience persona
The typical Eucerin fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Foundation (cosmetics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,033 | 1.18× |
| Bayern | 154,357 | 1.12× |
| Niedersachsen | 87,791 | 1.05× |
| Baden-Württemberg | 75,459 | 0.64× |
| Hessen | 72,322 | 1.1× |
| Rheinland-Pfalz | 43,388 | 1.01× |
| Berlin | 43,154 | 1.12× |
| Sachsen | 36,869 | 0.87× |
| Schleswig-Holstein | 35,419 | 1.15× |
| Hamburg | 28,911 | 1.49× |
| Brandenburg | 21,805 | 0.82× |
| Sachsen-Anhalt | 18,967 | 0.85× |
| Thüringen | 18,533 | 0.85× |
| Mecklenburg-Vorpommern | 12,994 | 0.79× |
| Saarland | 8,921 | 0.84× |
| Bremen | 8,238 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foundation (cosmetics) | 12.37× | Beauty & Wellness |
| Face powder | 11.02× | Beauty & Wellness |
| Che Guevara | 16.29× | Politics & Society |
| Rituals | 5.29× | Beauty & Wellness |
| BB cream | 11.67× | Beauty & Wellness |
| Shop Apotheke | 5.62× | Shopping |
| Avène | 15.84× | Beauty & Wellness |
| Bauhaus | 3.52× | Shopping |
| CC cream | 12× | Beauty & Wellness |
| Lip gloss | 7.45× | Beauty & Wellness |
| Concealer | 8.29× | Beauty & Wellness |
| La Roche-Posay | 9.2× | Beauty & Wellness |
| Permanent makeup | 5.7× | Beauty & Wellness |
| Cetaphil | 19.23× | Beauty & Wellness |
| Rossmann | 3× | Shopping |
| Life extension | 6.36× | Health |
| Sunscreen | 9.47× | Beauty & Wellness |
| Vichy | 10.86× | Beauty & Wellness |
| Eyelash extensions | 5.67× | Beauty & Wellness |
| Golf cart | 9.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Quality Awareness | PREMIUM | 1.46 |
| Creativity | OPEN | 1.4 |
| Family Orientation | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.33 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 9.6% |
| Thailand | 6.1% |
See Eucerin audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Eucerin have in Germany?
Eucerin has an estimated audience of 860,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eucerin fans?
82.3% of Eucerin fans are female, 17.7% are male, with an average age of 41.9 years.
Which brands do Eucerin fans like most?
Eucerin fans show strongest brand affinity for Foundation (cosmetics) (12.37×), Face powder (11.02×), and Che Guevara (16.29×) over the country average.
Where do Eucerin fans live in Germany?
Eucerin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,033), Bayern (reach 154,357), and Niedersachsen (reach 87,791). These three regions account for the largest share of the active audience.
What other brands do Eucerin fans also like?
Beyond Eucerin itself, the audience over-indexes on Face powder (11.02×), Che Guevara (16.29×), Rituals (5.29×), and BB cream (11.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eucerin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.