Rascasse Audience Intelligence

Eucerin Target Market in Germany

A data profile of the people who buy, follow and care about Eucerin in Germany — modelled from more than twelve digital signal sources. Eucerin has an estimated audience of 854,574 people in Germany.

#9among Personal care in Germany#974among Brand in Germany#134in Beauty & Wellness

The average Eucerin fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Foundation (cosmetics), Face powder, Che Guevara, with strongest over-indexing on Foundation (cosmetics) (12.37× the country average).

Demographically, the Eucerin audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eucerin fan in Germany is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Foundation (cosmetics).

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eucerin profile in Germany.

Audience size
855K
in Germany
Gender
82.3%♀
17.7% male
Age
41.9
average years
Country rank
#7457
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eucerin

82.3% are female, 17.7% are male, average age 41.9.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Eucerin audience in Germany
MetricValue
Female82.3%
Male17.7%
Average age41.9
Estimated audience size854,574
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Eucerin audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Eucerin audience comes from Germany.

Worldwide audience distribution share by country for Eucerin
CountryShare
Brazil11.7%
United States9.5%
Thailand6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eucerin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eucerin customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.42×
02Nordrhein-Westfalen~200K1.13×
03Schleswig-Holstein~30K1.12×
04Bremen~8K1.12×
05Bayern~200K1.09×
06Berlin~40K1.07×
07Hessen~70K1.06×
08Niedersachsen~90K1.02×
09Rheinland-Pfalz~40K1.00×
10Saarland~10K0.90×
11Sachsen~40K0.89×
12Sachsen-Anhalt~20K0.87×
13Thüringen~20K0.87×
14Baden-Württemberg~100K0.85×
15Mecklenburg-Vorpommern~10K0.84×
16Brandenburg~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Eucerin, Germany
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eucerin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eucerin audience
#·InterestCategoryAffinity×
01CetaphilBeauty & Wellness19.23×
02Che GuevaraPolitics & Society16.29×
03AvèneBeauty & Wellness15.84×
04Foundation (cosmetics)Beauty & Wellness12.37×
05CC creamBeauty & Wellness12.00×
06BB creamBeauty & Wellness11.67×
07Face powderBeauty & Wellness11.02×
08VichyBeauty & Wellness10.86×
09Golf cartSports9.50×
10SunscreenBeauty & Wellness9.47×
11La Roche-PosayBeauty & Wellness9.20×
12ConcealerBeauty & Wellness8.29×
13Lip glossBeauty & Wellness7.45×
14Life extensionHealth6.36×
15Permanent makeupBeauty & Wellness5.70×
16Eyelash extensionsBeauty & Wellness5.67×
17Shop ApothekeShopping5.62×
18RitualsBeauty & Wellness5.29×
19BauhausShopping3.52×
20RossmannShopping3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eucerin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eucerin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Design AffinityPREMIUM1.25×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eucerin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.41×
Career OrientationPOWER0.44×
Early Adopter MentalityPOWER0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eucerin's target market in Germany?

Eucerin's target market in Germany covers an estimated 854,574 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eucerin customers?

82.3% of the Eucerin audience are female, 17.7% are male, with an average age of 41.9 years.

03

Which brands do Eucerin fans like most?

Eucerin fans show strongest brand affinity for Foundation (cosmetics) (12.37×), Face powder (11.02×), and Che Guevara (16.29×) over the country average.

04

Where do Eucerin fans live in Germany?

Eucerin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eucerin fans also like?

Beyond Eucerin itself, the audience over-indexes on Face powder (11.02×), Che Guevara (16.29×), BB cream (11.67×), and Rituals (5.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Eucerin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eucerin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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