Rascasse Audience Intelligence

Cetaphil Target Market in Germany

A data profile of the people who buy, follow and care about Cetaphil in Germany — modelled from more than twelve digital signal sources. Cetaphil has an estimated audience of 379,165 people in Germany.

#21among Personal care in Germany#1864among Brand in Germany#214in Beauty & Wellness

The average Cetaphil fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bioderma, Public security, Laneige, with strongest over-indexing on Bioderma (87.41× the country average).

Demographically, the Cetaphil audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cetaphil fan in Germany is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cetaphil profile in Germany.

Audience size
379K
in Germany
Gender
84.2%♀
15.8% male
Age
40.1
average years
Country rank
#14628
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cetaphil

84.2% are female, 15.8% are male, average age 40.1.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Cetaphil audience in Germany
MetricValue
Female84.2%
Male15.8%
Average age40.1
Estimated audience size379,165
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Cetaphil audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Cetaphil audience comes from Germany.

Worldwide audience distribution share by country for Cetaphil
CountryShare
United States14.3%
Brazil12.3%
India10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cetaphil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cetaphil customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.22×
02Hamburg~10K1.19×
03Nordrhein-Westfalen~90K1.15×
04Bayern~70K1.10×
05Hessen~30K1.10×
06Schleswig-Holstein~10K1.07×
07Brandenburg~10K1.00×
08Thüringen~9K0.97×
09Bremen~3K0.95×
10Baden-Württemberg~50K0.94×
11Rheinland-Pfalz~20K0.94×
12Sachsen~20K0.93×
13Niedersachsen~30K0.92×
14Sachsen-Anhalt~8K0.89×
15Mecklenburg-Vorpommern~6K0.88×
16Saarland~4K0.88×
Fig. 06

Affinity by region

Affinity by region — Cetaphil, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cetaphil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cetaphil audience
#·InterestCategoryAffinity×
01BiodermaBeauty & Wellness87.41×
02LaneigeBeauty & Wellness77.52×
03Public securityPolitics & Society69.08×
04PeptideHealth44.23×
05SkinCeuticalsBeauty & Wellness31.42×
06EucerinBeauty & Wellness29.89×
07NeutrogenaBeauty & Wellness24.83×
08AvèneBeauty & Wellness23.69×
09Civil servicePolitics & Society20.00×
10VeteransPolitics & Society20.00×
11JutlandTravel & Leisure20.00×
12National securityPolitics & Society19.93×
13MoisturizerHome & Garden19.46×
14DermatologyBeauty & Wellness15.77×
15La Roche-PosayBeauty & Wellness14.02×
16CliniqueBeauty & Wellness13.97×
17SunscreenBeauty & Wellness13.91×
18SoapBeauty & Wellness10.44×
19RitualsBeauty & Wellness8.60×
20Shop ApothekeShopping7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cetaphil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cetaphil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.18×
IndulgenceJOY1.98×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cetaphil audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.79×
Risk AppetiteTHRILL0.82×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cetaphil's target market in Germany?

Cetaphil's target market in Germany covers an estimated 379,165 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cetaphil customers?

84.2% of the Cetaphil audience are female, 15.8% are male, with an average age of 40.1 years.

03

Which brands do Cetaphil fans like most?

Cetaphil fans show strongest brand affinity for Bioderma (87.41×), Public security (69.08×), and Laneige (77.52×) over the country average.

04

Where do Cetaphil fans live in Germany?

Cetaphil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cetaphil fans also like?

Beyond Cetaphil itself, the audience over-indexes on Public security (69.08×), Laneige (77.52×), Moisturizer (19.46×), and Eucerin (29.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Cetaphil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cetaphil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →