Cetaphil Audience in Germany
Cetaphil has an estimated audience of 368,692 people in Germany. 84.2% are female, 15.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bioderma, Public security, Laneige, Moisturizer, Eucerin.
The average Cetaphil fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bioderma, Public security, Laneige, with strongest over-indexing on Bioderma (87.41× the country average). Demographically, the Cetaphil audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Cetaphil fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 40.1 |
| Estimated audience size | 368,692 |
Audience persona
The typical Cetaphil fan in Germany is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bioderma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,583 | 1.18× |
| Bayern | 68,615 | 1.16× |
| Baden-Württemberg | 47,905 | 0.95× |
| Niedersachsen | 33,338 | 0.93× |
| Hessen | 31,299 | 1.11× |
| Berlin | 21,630 | 1.31× |
| Rheinland-Pfalz | 17,109 | 0.93× |
| Sachsen | 16,950 | 0.94× |
| Schleswig-Holstein | 14,244 | 1.08× |
| Brandenburg | 11,305 | 0.99× |
| Hamburg | 10,357 | 1.24× |
| Thüringen | 8,761 | 0.93× |
| Sachsen-Anhalt | 7,933 | 0.83× |
| Mecklenburg-Vorpommern | 5,490 | 0.78× |
| Saarland | 3,493 | 0.77× |
| Bremen | 2,719 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 87.41× | Beauty & Wellness |
| Public security | 69.08× | Politics & Society |
| Laneige | 77.52× | Beauty & Wellness |
| Moisturizer | 19.46× | Home & Garden |
| Eucerin | 29.89× | Beauty & Wellness |
| National security | 19.93× | Politics & Society |
| Rituals | 8.6× | Beauty & Wellness |
| Peptide | 44.23× | Health |
| Avène | 23.69× | Beauty & Wellness |
| SkinCeuticals | 31.42× | Beauty & Wellness |
| Shop Apotheke | 7.14× | Shopping |
| Neutrogena | 24.83× | Beauty & Wellness |
| La Roche-Posay | 14.02× | Beauty & Wellness |
| Dermatology | 15.77× | Beauty & Wellness |
| Civil service | 20× | Politics & Society |
| Soap | 10.44× | Beauty & Wellness |
| Sunscreen | 13.91× | Beauty & Wellness |
| Veterans | 20× | Politics & Society |
| Clinique | 13.97× | Beauty & Wellness |
| Jutland | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Extroversion | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.33 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Brazil | 12.9% |
| India | 10.6% |
See Cetaphil audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Cetaphil have in Germany?
Cetaphil has an estimated audience of 368,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cetaphil fans?
84.2% of Cetaphil fans are female, 15.8% are male, with an average age of 40.1 years.
Which brands do Cetaphil fans like most?
Cetaphil fans show strongest brand affinity for Bioderma (87.41×), Public security (69.08×), and Laneige (77.52×) over the country average.
Where do Cetaphil fans live in Germany?
Cetaphil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,583), Bayern (reach 68,615), and Baden-Württemberg (reach 47,905). These three regions account for the largest share of the active audience.
What other brands do Cetaphil fans also like?
Beyond Cetaphil itself, the audience over-indexes on Public security (69.08×), Laneige (77.52×), Moisturizer (19.46×), and Eucerin (29.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cetaphil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.