SkinCeuticals Audience in Germany
SkinCeuticals has an estimated audience of 425,093 people in Germany. 84.9% are female, 15.1% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Chrono24, Isabel Marant, Hermès, De Beers.
The average SkinCeuticals fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Chrono24, Isabel Marant, with strongest over-indexing on Rituals (5.68× the country average). Demographically, the SkinCeuticals audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of SkinCeuticals fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 37.0 |
| Estimated audience size | 425,093 |
Audience persona
The typical SkinCeuticals fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,726 | 1.33× |
| Bayern | 94,494 | 1.38× |
| Baden-Württemberg | 65,272 | 1.13× |
| Hessen | 54,877 | 1.69× |
| Berlin | 36,139 | 1.9× |
| Niedersachsen | 30,644 | 0.74× |
| Rheinland-Pfalz | 20,454 | 0.96× |
| Hamburg | 17,659 | 1.84× |
| Schleswig-Holstein | 13,601 | 0.89× |
| Sachsen | 12,813 | 0.61× |
| Brandenburg | 8,130 | 0.62× |
| Thüringen | 4,949 | 0.46× |
| Saarland | 3,973 | 0.76× |
| Sachsen-Anhalt | 3,913 | 0.36× |
| Bremen | 3,448 | 0.95× |
| Mecklenburg-Vorpommern | 3,095 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 5.68× | Beauty & Wellness |
| Chrono24 | 15.82× | Shopping |
| Isabel Marant | 10× | Fashion & Accessoires |
| Hermès | 4.1× | Fashion & Accessoires |
| De Beers | 22.26× | Fashion & Accessoires |
| Shop Apotheke | 4.67× | Shopping |
| Foundation (cosmetics) | 7.46× | Beauty & Wellness |
| Van Cleef & Arpels | 13.04× | Fashion & Accessoires |
| Clinique | 11.6× | Beauty & Wellness |
| Reading | 2.09× | Literature |
| Manolo Blahnik | 15.74× | Fashion & Accessoires |
| Richard Mille | 14.14× | Fashion & Accessoires |
| Face powder | 6.67× | Beauty & Wellness |
| Bioderma | 15.61× | Beauty & Wellness |
| Barbie | 3.28× | Movies & TV |
| Music | 1.89× | Business & Career |
| Moisturizer | 6.92× | Home & Garden |
| mikimoto | 42.44× | Fashion & Accessoires |
| Stella McCartney | 10.51× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| Extroversion | THRILL | 1.7 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 15.6% |
| United Kingdom | 6.9% |
See SkinCeuticals audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does SkinCeuticals have in Germany?
SkinCeuticals has an estimated audience of 425,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SkinCeuticals fans?
84.9% of SkinCeuticals fans are female, 15.1% are male, with an average age of 37.0 years.
Which brands do SkinCeuticals fans like most?
SkinCeuticals fans show strongest brand affinity for Rituals (5.68×), Chrono24 (15.82×), and Isabel Marant (10×) over the country average.
Where do SkinCeuticals fans live in Germany?
SkinCeuticals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,726), Bayern (reach 94,494), and Baden-Württemberg (reach 65,272). These three regions account for the largest share of the active audience.
What other brands do SkinCeuticals fans also like?
Beyond SkinCeuticals itself, the audience over-indexes on Chrono24 (15.82×), Isabel Marant (10×), Hermès (4.1×), and De Beers (22.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SkinCeuticals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.