Rascasse Audience Intelligence

Vichy Target Market in Germany

A data profile of the people who buy, follow and care about Vichy in Germany — modelled from more than twelve digital signal sources. Vichy has an estimated audience of 1,024,007 people in Germany.

#5among Personal care in Germany#836among Brand in Germany#123in Beauty & Wellness

The average Vichy fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, La Roche-Posay, FRITZ!Box, with strongest over-indexing on Esso (6.93× the country average).

Demographically, the Vichy audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vichy fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Esso.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vichy profile in Germany.

Audience size
1M
in Germany
Gender
85.8%♀
14.2% male
Age
40.4
average years
Country rank
#6390
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vichy

85.8% are female, 14.2% are male, average age 40.4.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Vichy audience in Germany
MetricValue
Female85.8%
Male14.2%
Average age40.4
Estimated audience size1,024,007
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Vichy audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Vichy audience comes from Germany.

Worldwide audience distribution share by country for Vichy
CountryShare
Brazil21.2%
France9.9%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vichy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vichy customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.29×
02Hessen~100K1.24×
03Nordrhein-Westfalen~300K1.18×
04Bayern~200K1.16×
05Saarland~10K1.15×
06Rheinland-Pfalz~60K1.13×
07Hamburg~30K1.08×
08Berlin~50K1.06×
09Bremen~9K1.04×
10Niedersachsen~100K0.96×
11Schleswig-Holstein~30K0.88×
12Thüringen~20K0.84×
13Sachsen~40K0.83×
14Brandenburg~20K0.78×
15Sachsen-Anhalt~20K0.73×
16Mecklenburg-Vorpommern~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Vichy, Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vichy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vichy audience
#·InterestCategoryAffinity×
01La Roche-PosayBeauty & Wellness10.73×
02BiothermBeauty & Wellness10.49×
03EucerinBeauty & Wellness9.73×
04Spa townTravel & Leisure8.22×
05EssoCars & Mobility6.93×
06Foundation (cosmetics)Beauty & Wellness5.55×
07Street OneFashion & Accessoires4.57×
08FRITZ!BoxTechnology & Electronics4.47×
09Deutsche BankBusiness & Career3.87×
10Western UnionBusiness & Career3.78×
11RitualsBeauty & Wellness3.32×
12Netto Marken-DiscountShopping3.17×
13RossmannShopping3.17×
14Lieferando.deFood & Beverages3.02×
15PostbankBusiness & Career2.72×
16TK MaxxShopping2.53×
17CommerzbankBusiness & Career2.46×
18AldiShopping2.26×
19EdekaShopping2.09×
20REWEShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vichy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vichy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.23×
CreativityOPEN1.22×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vichy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.34×
Early Adopter MentalityPOWER0.45×
MindfulnessBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vichy's target market in Germany?

Vichy's target market in Germany covers an estimated 1,024,007 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vichy customers?

85.8% of the Vichy audience are female, 14.2% are male, with an average age of 40.4 years.

03

Which brands do Vichy fans like most?

Vichy fans show strongest brand affinity for Esso (6.93×), La Roche-Posay (10.73×), and FRITZ!Box (4.47×) over the country average.

04

Where do Vichy fans live in Germany?

Vichy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vichy fans also like?

Beyond Vichy itself, the audience over-indexes on La Roche-Posay (10.73×), FRITZ!Box (4.47×), Netto Marken-Discount (3.17×), and Spa town (8.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Vichy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vichy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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