Vichy Audience in Germany
Vichy has an estimated audience of 1,029,039 people in Germany. 85.8% are female, 14.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: La Roche-Posay, Esso, FRITZ!Box, Netto Marken-Discount, Spa town.
The average Vichy fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include La Roche-Posay, Esso, FRITZ!Box, with strongest over-indexing on La Roche-Posay (10.73× the country average). Demographically, the Vichy audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Vichy fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 40.4 |
| Estimated audience size | 1,029,039 |
Audience persona
The typical Vichy fan in Germany is more female, around 40.4 years old, with strong Creativity tendencies and a notable affinity for La Roche-Posay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,468 | 1.22× |
| Bayern | 199,474 | 1.21× |
| Baden-Württemberg | 185,574 | 1.32× |
| Hessen | 100,637 | 1.28× |
| Niedersachsen | 98,319 | 0.98× |
| Rheinland-Pfalz | 58,153 | 1.13× |
| Berlin | 51,354 | 1.12× |
| Sachsen | 41,385 | 0.82× |
| Schleswig-Holstein | 32,216 | 0.87× |
| Hamburg | 25,556 | 1.1× |
| Brandenburg | 24,010 | 0.75× |
| Thüringen | 20,341 | 0.78× |
| Sachsen-Anhalt | 17,729 | 0.66× |
| Saarland | 14,024 | 1.11× |
| Mecklenburg-Vorpommern | 12,707 | 0.65× |
| Bremen | 8,816 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Roche-Posay | 10.73× | Beauty & Wellness |
| Esso | 6.93× | Cars & Mobility |
| FRITZ!Box | 4.47× | Technology & Electronics |
| Netto Marken-Discount | 3.17× | Shopping |
| Spa town | 8.22× | Travel & Leisure |
| Rossmann | 3.17× | Shopping |
| Lieferando.de | 3.02× | Food & Beverages |
| Street One | 4.57× | Fashion & Accessoires |
| Deutsche Bank | 3.87× | Business & Career |
| Rituals | 3.32× | Beauty & Wellness |
| Aldi | 2.26× | Shopping |
| Biotherm | 10.49× | Beauty & Wellness |
| Aral AG | 2.45× | Cars & Mobility |
| Commerzbank | 2.46× | Business & Career |
| TK Maxx | 2.53× | Shopping |
| Foundation (cosmetics) | 5.55× | Beauty & Wellness |
| Postbank | 2.72× | Business & Career |
| Eucerin | 9.73× | Beauty & Wellness |
| Edeka | 2.09× | Shopping |
| REWE | 2.06× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Quality Awareness | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.4% |
| France | 9.9% |
| United States | 8.3% |
See Vichy audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Garnier (914,067)
Frequently asked questions
How many fans does Vichy have in Germany?
Vichy has an estimated audience of 1,029,039 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vichy fans?
85.8% of Vichy fans are female, 14.2% are male, with an average age of 40.4 years.
Which brands do Vichy fans like most?
Vichy fans show strongest brand affinity for La Roche-Posay (10.73×), Esso (6.93×), and FRITZ!Box (4.47×) over the country average.
Where do Vichy fans live in Germany?
Vichy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,468), Bayern (reach 199,474), and Baden-Württemberg (reach 185,574). These three regions account for the largest share of the active audience.
What other brands do Vichy fans also like?
Beyond Vichy itself, the audience over-indexes on Esso (6.93×), FRITZ!Box (4.47×), Netto Marken-Discount (3.17×), and Spa town (8.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vichy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.